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18 articles for “online advertising”
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Effectiveness of Online Advertising in Reaching Target Audiences
Abstract: This study examines the effectiveness of online advertising in reaching target audiences. With the rapid growth of digital platforms, understanding the efficacy of online advertising has become paramount for marketers. Utilizing a combination of quantitative analysis and case studies, this research investigates the various strategies and channels employed in online advertising to reach specific demographic segments. By analyzing metrics such as click-through rates, conversion rates, and audience engagement, this study …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 14, Issue 2, 2024 · pp. 8–12 Read article
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Fresh Bazaar Under Online Advertise Proposal on Behalf of Agricultural Food
Abstract: Agriculture plays an important role in people's lives. This provides an adequate food supply for humans. This project deals with the agricultural marketing process of India and Nepal, where farmers live in rural areas and struggle to earn a living despite their hard work from dawn to dusk. In the distribution aspects, traditionally, farmers depend on intermediaries for their production, resulting in reduced income and a limited market. After harvest, …
Published in Recent Trends in Programming languages · Vol. 8, Issue 2, 2021 · pp. 5–10 Read article
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Study of Data Science in Online Behavioral Advertising
Abstract: The proliferation of the COVID-19 pandemic has led to a growing significance of social media in people's lives. Online activity in the digital domain has expanded considerably, showing a higher reliance on social media platforms for communication in both personal and professional situations. Coronavirus has a global impact on e-commerce and hence transformed the nature of business. Despite the COVID-19 issue and economic slowdown, the Indian e-commerce industry exhibited an …
Published in Journal of Open Source Developments · Vol. 10, Issue 3, 2023 · pp. 1–6 Read article
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An Analysis of Effects of Digital Marketing by Looking at and Comprehending How It Affects Social Marketing
Abstract: This review work aims to assess the influence of digital marketing and examine its significance for both consumers and marketers. It begins with an exploration of the concept of digital marketing, followed by an elucidation of the various platforms utilized in digital marketing. Furthermore, it draws attention to the distinctions between traditional and digital marketing, outlining the advantages, disadvantages, and the crucial role of digital marketing in contemporary times.The global …
Published in Journal of Multimedia Technology & Recent Advancements · Vol. 10, Issue 3, 2023 · pp. 10–14 Read article
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Survey on Web Analytics
Abstract: AbstractWeb analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising …
Published in Journal of Web Engineering & Technology · Vol. 7, Issue 3, 2020 · pp. 20–24 Read article
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Specific Search Engine Optimization
Abstract: Search Engine Optimization (SEO) is the technique to improve website traffic by increasing the discoverability of websites. Generally, it takes in efforts to improve natural outputs and keep out the online advertising. The sites mostly visited or searched are at top rankings. SEO can perform various searches such as image, video, news or industry specific searches. As a point of view to web marketing, SEO considers how the search algorithm …
Published in Journal of Web Engineering & Technology · Vol. 7, Issue 2, 2020 · pp. 13–17 Read article
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Synthetic Highs in Urban India: A Quantitative Study of Synthetic Drug Use Among Youth in Maharashtra’s Metropolitan Cities
Abstract: Background: The increasing prevalence of synthetic drug use among urban youth is emerging as a serious public health issue in cities like Mumbai and Pune. The transition from traditional drugs to more modern ones, such as MDMA, LSD, and meth, is indicative of deeper global shifts fueled by urbanization, increased access to the internet, and peer pressure. There is an abundant increase in reports about the availability of synthetic drugs, …
Published in Research and Reviews: A Journal of Health Professions · Vol. 16, Issue 1, 2026 · pp. 6–12 Read article
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E-Commerce: A Business Review from Indian Market
Abstract: This paper deals the abstract data of programme-promoting or e-commerce, literature review, current and future aspects of e-commerce in Indian context. This paper mentions about the highest rational motive factors of looking on-line. The current development would be a valuable addition to investigator and academicians; and helpful theory for practitioners, advertisers, and entrepreneurs.Keywords: SEM(Search Engine Marketing), online marketing or E-commerce, pay-per-click (PPC),SERP(Search Engine Result Pages)Cite this ArticleSiddharth Dahiya. E-Commerce: A …
Published in E-Commerce for Future & Trends · Vol. 2, Issue 2, 2015 · pp. 8–14 Read article
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Leveraging Digital Marketing Techniques for Newly Developed Software Using AI
Abstract: In today’s digital era, most software developers prefer using paid advertising campaigns for their newly developed software to strengthen their online visibility and attract new users; this research explores some strategies to increase and maximize the reach of newly developed software through digital marketing campaigns, particularly focusing on the use of artificial intelligence (AI) tools to optimize campaign performance and increase the reach of newly developed software. To fully assess …
Published in Journal of Multimedia Technology & Recent Advancements · Vol. 13, Issue 1, 2026 · pp. 12–22 Read article
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The Role of Electronic Social Media in Electoral Campaigning of Indian General Elections 2014
Abstract: Internet and digital technologies have revolutionized communication. With the increasing proliferation of internet, electronic social media is emerging as a potential tool for communication. It provides direct channel for communicating, connecting and engaging with public. Social media offers innovative opportunities for political leaders, institutions and the public to interact in a two way communication process with each other. It is becoming increasingly popular with politicians and their organizations as a …
Published in Journal of Production Research & Management · Vol. 5, Issue 3, 2015 · pp. 28–33 Read article
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Understanding the Process and Delivery of MOOC and E-Learning: A Case Study of MOOCs on SWAYAM Platform in India
Abstract: Online learning is one of the new measures taken by the Indian government. To bring large number of population on a new platform of learning through innovative pedagogy is changing the future of education scene in India. This empowers both the learner and the teacher through blended learning with interactive pedagogical tools. Education in digital platforms has become collective and collaborative learning practices to make it less oppressive, where the …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 8, Issue 2, 2018 · pp. 18–24 Read article
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E-commerce Website for Small-scale Businesses with Neighborhood Shop and Product Recommendation System
Abstract: The fast and rising industry of e-commerce as well as m-commerce has made it easier to sell and buy things online, but it is a complicated and time-consuming procedure to do right from shipping to delivery to customers. Also, small-scale businesses would not be able to build marketing and selling infrastructure like tech e-commerce giants, gaining customers’ attention and providing services and product faster, more efficiently, and hustle-free experience with …
Published in E-Commerce for Future & Trends · Vol. 9, Issue 2, 2022 · pp. 1–6 Read article
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AR Based Digital Newspaper
Abstract: Traditional newspapers and magazines are a popular way to keep up with current events and new items. Furthermore, these printed materials only provide static information to readers. The Indian newspaper industry grew by relying on advertising, which started to fall apart before the pandemic. As a result of the Pandemic Shutdown, news outlets have closed, and journalists have lost their jobs. To resurrect their fortunes, they are attempting to generate …
Published in Journal of Operating Systems Development & Trends · Vol. 9, Issue 1, 2022 · pp. 1–9 Read article
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Decentagram: A Decentralised Social Media Using Blockchain
Abstract: Nowadays, it is almost impossible to meet someone who does not share at least a small portion of their life online. 3.53 billion people were active users of social media as of July. This is 45% of the world's population, and the quota rises over the threshold for individuals with internet access which is 80%. Such capillary entry into people's daily activities indicates the ability of large social media businesses …
Published in Journal of Mobile Computing, Communications & Mobile Networks · Vol. 10, Issue 1, 2023 · pp. 1–6 Read article
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Occupay—Find Your Rental Houses Online
Abstract: In big cities like Hyderabad and Mumbai, finding a rental house is a tedious and hectic task. It is even more troublesome if the person looking for a rental house is new to the city. The best way to solve this problem is by providing a platform where the user can find all the rental houses available in a particular locality and choose the best from those available according to …
Published in E-Commerce for Future & Trends · Vol. 9, Issue 2, 2022 · pp. 25–35 Read article
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Consumer Awareness and Adoption Barriers of E-Pharmacy Services in Delhi/NCR: A Mixed-Methods Investigation
Abstract: Background: The rapid digitization of India's pharmaceutical market has positioned e-pharmacies as a transformative force; yet, consumer adoption remains significantly low despite growing awareness. Objectives: This study investigates consumer awareness levels, purchasing behaviors, trust perceptions, and adoption barriers regarding e-pharmacy services among urban Indian consumers. Methods: A sequential explanatory mixed-methods design was employed. Quantitative data were gathered via a structured questionnaire administered to 65 respondents in Delhi. Qualitative insights were …
Published in Research and Reviews: A Journal of Pharmacology · Vol. 16, Issue 2, 2026 · pp. 23–32 Read article
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A Correlative Study of Machine Learning Algorithms
Abstract: Machine learning (ML) is the term used to define a systematic reading of algorithms and mathematical models of computer structure used to perform a specific task without precise programming. Learning algorithms in many programs we use every day. Nowadays, one of the reasons an online search engine like Google performs so effectively is because the learning algorithm has mastered the art of rating web sites. Additional uses for these algorithms …
Published in Journal of Software Engineering Tools & Technology Trends · Vol. 9, Issue 2, 2022 · pp. 30–35 Read article
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The Power of Persuasion: How Social Engineers Exploit Social Media Dynamics
Abstract: Social engineering, the strategic manipulation of individualities through cerebral tactics, thrives on social media platforms, where specific dynamics enhance its impact. This study delves into the styles social masterminds employ to exploit social media, assaying common strategies like phishing, impersonation, misinformation, and emotional prayers. Social media provides rich ground for these tactics through features similar as algorithmic modification, stoner obscurity, and echo chambers, which allow social masterminds to reach and …
Published in Journal Of Network security · Vol. 13, Issue 1, 2025 · pp. 37–44 Read article