Specific Search Engine Optimization

Anjani Shrikant Patki; Aishwarya Rajkumar Gandhi; Ramdas Pandurang Bagawade

Abstract

Search Engine Optimization (SEO) is the technique to improve website traffic by increasing the discoverability of websites. Generally, it takes in efforts to improve natural outputs and keep out the online advertising. The sites mostly visited or searched are at top rankings. SEO can perform various searches such as image, video, news or industry specific searches. As a point of view to web marketing, SEO considers how the search algorithm works and strategy for what do people generally search for. Using SEO, results can be presented in well formats as well as problems can be fixed that may cause due to search engine indexing performed by crawling sites. Also, it ensures unique contents to a site, proper indexing by bots and making site attractive to users. ACMKeywords: SEO (Search Engine Optimization), URL (Uniform Resource Locator), HTTP (HyperText Transfer Protocol), SEM (Search Engine Marketing), SERPs (Search Engine Results Pages), SSEO (Specific Search Engine Optimization).Cite this Article: Ramdas P. Bagawade, Aishwarya R. Gandhi, Anjani S. Patki.Specific Search Engine Optimization. Journal of Web Engineering & Technology. 2020; 7(2): 13–17p.