Search
13 articles for “customer relationship management”
-
The Role of Social Media Analytics in Integrated Marketing Communication and Understanding Consumer Behaviour: The Pathway to Optimal Customer Relationship Management
Abstract: This study explores the role of social media analytics in understanding consumer behavior within the context of Integrated Marketing Communication (IMC). Businesses now have access to a lot of data thanks to the spread of social media platforms, which can give them important insights into consumer preferences, attitudes, and behaviors. This study discusses the methodologies and tools used in social media analytics and how they can be leveraged to enhance …
Published in International Journal of Electronics Automation · Vol. 1, Issue 1, 2023 · pp. 22–29 Read article
-
Simple CRM Ticketing Tool
Abstract: The objective of this project is to design and develop a simple customer relationship management (CRM) ticketing tool specifically aimed at small and medium-sized businesses (SMBs) to help streamline customer support operations. The system enables users to raise support tickets for issues, queries, or service requests, which can then be tracked and managed by the support team. Administrators or support staff can assign tickets, update statuses, such as open, in …
Published in E-Commerce for Future & Trends · Vol. 13, Issue 1, 2026 · pp. 1–9 Read article
-
Advanced Collaboration and Project Management Platform
Abstract: The growing dependence of employees on remote and hybrid working modes worldwide has driven a demand for modern collaborative platforms to optimize project management. All organizations are keen on solutions that enhance workflow efficiency, facilitate seamless communications, and boost overall productivity. The study presents an advancement in project management collaboration and aims at finding solutions to meet those demands, using API integration. The study explores the extent to which API …
Published in Journal of Web Engineering & Technology · Vol. 12, Issue 2, 2025 · pp. 11–18 Read article
-
Assessing the Socioeconomic Impacts of Land Tenure Systems Across Different Regions
Abstract: Land tenure systems are fundamental in shaping the socioeconomic structure and dynamics of communities across the globe. These systems, which define the legal and customary relationship between individuals, groups, and the land they own, use, or occupy, hold significant implications for economic development, social equity, and environmental sustainability. They determine how land resources are accessed, managed, and transferred, thereby influencing economic activities, wealth distribution, and community stability. This article provides …
Published in International Journal of Land · Vol. 2, Issue 1, 2025 · pp. 24–27 Read article
-
Enhancing Customer Operational Efficiency & Customer Experience by using Total Quality Management
Abstract: The goal of Total Quality Management (TQM) is to improve production performance and customer satisfaction by adopting systematic, organization-wide quality improvement practices. TQM places a strong emphasis on all staff members being involved with ongoing process, product, and enhancement efforts. This paper explores the relationship between TQM practices, production performance, and customer satisfaction in modern businesses. Through a review of literature and case studies, the research highlights how TQM’s core …
Published in Journal of Production Research & Management · Vol. 14, Issue 3, 2024 · pp. 26–30 Read article
-
Impact of Information Technology Tools and AI on Supply Chain Management of Indian Automobile Industry
Abstract: This article aims to enhance the efficiency and effectiveness of the supply chain within the Indian automotive sector through the application of innovative information technology tools and artificial intelligence. To achieve this goal, the study focuses on three main objectives: identifying key driving factors through an extensive literature review, analyzing the interrelationships among these factors, and prioritizing them based on their importance. In today's competitive environment, customer satisfaction is paramount …
Published in Journal of Advances in Shell Programming · Vol. 11, Issue 2, 2024 · pp. 19–27 Read article
-
Harnessing the Power of Big Data for Personalized Marketing
Abstract: In today’s digital age, big data has revolutionized the way businesses engage with customers, driving a shift from traditional blanket marketing strategies to highly personalized campaigns. By examining large volumes of data gathered from various sources like social media, websites, and transaction records, companies can gain valuable insights into consumer behavior, preferences, and buying patterns. Personalized marketing leverages these insights into craft-tailored experiences that resonate with individual customers. For instance, …
Published in Current Trends in Information Technology · Vol. 15, Issue 1, 2025 · pp. 19–22 Read article
-
Data-Driven Energy Forecasting for Smart Homes: Ensemble Learning from IoT Meters and Relevance for Polymer-Composite Based Smart Infrastructure
Abstract: Reliable estimation of household electricity demand is relevant in creating efficiency in energy usage, optimization of the loads, and intelligent demand-side management in intelligent grid systems. This paper introduces a varied machine learning model that approaches residential electric consumption prediction using an assortment of ensemble regression boosts, including Linear Regression, Lasso Regression, Decision Tree Regressor, Random Forest, and Gradient Boosting, to predict residential electricity consumption environments on a time-series arrested …
Published in Journal of Polymer & Composites · Vol. 14, Issue 1, 2026 · pp. 29–64 Read article
-
Global Supply Chain Agility Through ERP Systems: A Decision Support Model for Emerging Economies
Abstract: In today’s highly dynamic and interconnected global markets, supply chain agility—the capacity to sense environmental changes and respond rapidly and effectively—has emerged as a critical success factor. This is particularly significant for firms operating in emerging economies, where market volatility, infrastructural limitations, policy uncertainties, and resource constraints pose persistent challenges. Enterprise Resource Planning (ERP) systems, with their ability to integrate cross-functional processes, centralize data, and provide real-time decision-making support, offer …
Published in Journal of Production Research & Management · Vol. 15, Issue 3, 2025 · pp. 31–37 Read article
-
The Mediating Role of Label Trust in Shaping Green Purchase Attitudes Among Young Consumers: Sustainable Chemical Transparency in FMCG Packaging
Abstract: This study looks at the function of Perceived Chemical Transparency (PCT) in influencing consumers' Green Purchase Attitude (GPA) in the Fast-Moving Consumer Goods (FMCG) sector, with Label Trust (LT) serving as a significant mediating factor and Environmental Concern (EC) acting as a direct predictor. Based on the Theory of Planned Behavior and Signaling Theory, the study hypothesizes that clear disclosure of chemical and polymer-related information increases trust in eco-labels and …
Published in Journal of Polymer & Composites · Vol. 14, Issue 1, 2026 · pp. 1308–1319 Read article
-
Implementation of Maintenance Quality Function Deployment in Kulfi Ice Cream Making Industry
Abstract: Quality Function Deployment (QFD) is a technique in Total Quality Management (TQM) that is used to effectively convert vague customer voices into technical language. It is used to set effective targets for enhancing the products and services provided by an organization. Total Productive Maintenance (TPM) is a reliable method for achieving high quality in maintenance engineering. TPM does not include a technique to incorporate Voice of Customers (VOC) in its …
Published in Journal of Production Research & Management · Vol. 14, Issue 3, 2024 Read article
-
Sensors and Artificial Intelligence based Intelligent Thermos
Abstract: For more than a century, the traditional thermos bottle—a passive container for temperature control—has essentially not altered. This offers a huge chance for innovation in a time when health and wellness technology are intertwined. In order to bridge the gap between basic fluid containment and proactive personal health management, this paper presents the design concept for an Intelligent Thermos, a smart hydration system. A low-power microprocessor with Bluetooth connectivity controls …
Published in Recent Trends in Sensor Research & Technology · Vol. 12, Issue 3, 2025 · pp. 37–45 Read article
-
Event Tent: A Hall Booking Communication Website
Abstract: We designed this project to help Hall business to provide extra functionality and to make the work go faster and to decrease the pressure on the owner as well as the customer. In addition, this project will help owners, staff, and other people to select any hall they want, and they can book the hall from anywhere via Event Hall Website, and there will be no need to visit the …
Published in International Journal of Electrical and Communication Engineering Technology · Vol. 1, Issue 1, 2023 · pp. 29–35 Read article