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44 articles for “branding”
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Mislabeling in Indian Branded Health Foods: Case Study with Immunity Booster Food and Protein Supplement
Abstract: One of the most recent risks to livelihood security is food "mislabeling". Mislabeling occurs when the label on the packaging does not convey the true character of the product with respect to quality, components, nutritional values and health advantages. Mislabeling includes modifying the original recipe, substituting a component, omitting required warning words, and concealing the presence of certain potentially dangerous ingredients. Purposeful mislabeling is done for financial advantage, whereas inadvertent …
Published in International Journal of Nutritions · Vol. 2, Issue 1, 2025 · pp. 47–57 Read article
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Software Development for Computers That Are Brand New
Abstract: The purpose of this study is to present a novel method to software development that is intended to answer the issues that are constantly changing in the realm of computer programming and application development. The demand for software solutions that are superior in terms of efficiency, scalability, and adaptability has substantially increased in tandem with the rapid advancement of technology. The development approach that has been offered integrates contemporary methods …
Published in Journal of Open Source Developments · Vol. 12, Issue 2, 2025 · pp. 07–18 Read article
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Study of the Trends and Customer Buying Behaviour in The Automobile (Car) Industry
Abstract: This study examines car buying behavior in India, one of the largest automotive markets globally, contributing significantly to the Gross Domestic Product (GDP). Understanding how consumers decide on car purchases is essential for manufacturers and marketers. The research involved a comprehensive methodology, including a literature review, questionnaire design, survey distribution, and data analysis, to gain insights into Indian car buyers' preferences and trends. The findings reveal that young adults, primarily …
Published in Journal of Production Research & Management · Vol. 14, Issue 2, 2024 · pp. 9–18 Read article
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Crafting Consumer Experiences: The Psychology of Retail Interior Design
Abstract: The psychology of retail interior design and its influence on consumer behaviour. Drawing upon theories from environmental psychology, consumer behaviour, and retail management, the study investigates how design elements such as colour, lighting, spatial layout, and sensory experiences shape consumer perceptions, emotions, and decision-making processes in retail environments. A comprehensive review of existing literature provides insights into established theories and previous research findings related to retail interior design and consumer …
Published in International Journal of Architectural Design and Planning · Vol. 2, Issue 1, 2024 · pp. 18–29 Read article
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Counterfeit Product Detection Using Blockchain Technology
Abstract: In today’s bustling marketplace, the demand for products is skyrocketing, prompting an increase in production from numerous sources. However, this surge has brought along a concerning uptick in counterfeiting activities, presenting significant challenges for companies operating in the consumer market. Not only do these counterfeit goods result in substantial financial losses, but they also inflict damage on brand reputation. Moreover, the proliferation of counterfeit products can have adverse effects on …
Published in Journal of Advanced Database Management & Systems · Vol. 11, Issue 2, 2024 · pp. 25–35 Read article
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Electric Scooty Purchasing Recommendations Using Customer Review
Abstract: As environmental awareness and sustainable practices have grown, E-scooters, often known as electric scooters, have gained popularity as a replacement for traditional automobiles. This research focuses on developing a recommendation framework for purchasing e-scooters, leveraging customer reviews as the primary data source. By analyzing reviews from diverse platforms, the framework aims to identify critical factors influencing customer satisfaction, including performance, battery life, design, comfort, and cost-efficiency. When we are considering …
Published in Journal of Artificial Intelligence Research & Advances · Vol. 12, Issue 2, 2025 · pp. 92–102 Read article
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User Review-Driven Recommendation Model for E-Scooter Selection
Abstract: In the era of rising environmental awareness and the growing emphasis on sustainable mobility practices, electric scooters (e-scooters) have gained significant popularity as an efficient and eco-friendly alternative to conventional modes of transport. Their ability to reduce carbon emissions, minimize traffic congestion, and offer cost-effective commuting solutions has made them highly attractive, particularly in urban environments. However, with the rapid expansion of the e-scooter market, consumers are faced with an …
Published in Trends in Transport Engineering and Applications · Vol. 12, Issue 3, 2025 · pp. 6–16 Read article
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Leveraging Digital Marketing Techniques for Newly Developed Software Using AI
Abstract: In today’s digital era, most software developers prefer using paid advertising campaigns for their newly developed software to strengthen their online visibility and attract new users; this research explores some strategies to increase and maximize the reach of newly developed software through digital marketing campaigns, particularly focusing on the use of artificial intelligence (AI) tools to optimize campaign performance and increase the reach of newly developed software. To fully assess …
Published in Journal of Multimedia Technology & Recent Advancements · Vol. 13, Issue 1, 2026 · pp. 12–22 Read article
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Quality Appraisal for the Ornamental Bird, Fish, Dog, and Cat Foods Available in Bangladesh
Abstract: The study aimed to assess if the chemical composition of different avian, aquatic, dog, and cat foods commonly available in Chattogram, Bangladesh adheres to the recommended standards. Food samples were collected and subjected to proximate analysis for the dry matter (DM), crude protein (CP), crude fibre (CF), ether extract (EE), nitrogen free extract (NFE), and total ash (TA). The plant seeds used for ornamental birds exhibited substantial variability in terms …
Published in Research and Reviews : Journal of Veterinary Science and Technology Read article
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Influence of Crystallization Time by Hydrothermal Synthesis of Ag NPs-Zeolite Composite
Abstract: Inorganic molecules undergo a chemical reaction that results in the production of a brand-new building material known as geopolymer concrete. Otherwise known as an inorganic aluminohydroxide polymer, geopolymer is made mostly from by-products like fly ash and geologically derived silicon (Si) and aluminium (Al). It is a superior building material for the future because of its great mechanical qualities, significant chemical resistance (attack by magnesium or sulphate), low shrinkage and …
Published in Journal of Polymer & Composites · Vol. 11, Issue 1, 2023 · pp. 46–51 Read article
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Comparative Study Between Dashavatara (Incarnation) and Darwinian Theory of Evolution
Abstract: The word Dashavatara derives from Dasha, meaning “Ten”, and Avatara, roughly equivalent to “Incarnation”. Lord Vishnu manifested in various avatars to safeguard the universe and reinstate “peace and dharma” during the four distinct yugas, or cosmic cycles. The Hindu text Dashavatara, which describes ten forms of Lord Vishnu, has a better developed theory of evolution than the hypothesis put out by English scientist Charles Darwin in the 17th century. Objective …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 14, Issue 1, 2024 · pp. 50–58 Read article
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A Novel Approach for Power Generation from Ocean Waves Using Ratchet and Pawl Mechanism
Abstract: Renewable energy sources collectively contribute around 29% to 30% of global electricity generation. Solar and wind power’s intermittency and weather dependency pose challenges for unreliable energy generation, requiring storage solutions like batteries and environmental considerations. By considering the above-mentioned factors, ocean wave energy stands out as a promising and consistent renewable source. Ocean wave energy is highly predictable and consistent, offering a dependable power supply with minimal greenhouse gas emissions …
Published in Recent Trends in Fluid Mechanics · Vol. 11, Issue 1, 2024 · pp. 1–7 Read article
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Personal Portfolio Website: A Tool for Professionals to Present their Work and Skills
Abstract: This work delves into the burgeoning realm of private portfolio websites, exploring the motivations and aspirations behind the efforts of experts to curate their virtual presence. In an era where personal branding and online visibility are paramount, these websites function as more than mere repositories of work; they are dynamic systems for self-expression, professional growth, and networking. Through a comprehensive evaluation of design trends and user experiences, this study highlights …
Published in Recent Trends in Programming languages · Vol. 11, Issue 2, 2024 · pp. 1–9 Read article
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New-Age E-voucher Utility: Redefining Peer-to-Peer Transactions in the Digital Economy
Abstract: This system introduces an innovative new-age e-voucher utility designed to facilitate peer-to-peer (P2P) intake through a person-pleasant cell platform. This revolutionary answer empowers people to create and list e-vouchers for numerous services, experiences, or bodily goods, circumventing conventional channels and fostering an extra direct financial machine. Operating on a decentralized architecture, the utility guarantees stable transactions through fee gateways and contains a recognition machine to set up acceptance as true …
Published in International Journal of Computer Science Languages · Vol. 2, Issue 2, 2024 · pp. 36–46 Read article
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AI-Driven Promotion Platforms: Increasing Customer Engagement in Banking
Abstract: Artificial Intelligence has been in talk since data was considered as an asset. Using this data, prolific information has been extracted to gather detailed information and create datasets. Artificial intelligence is shaping the narrative of the world in the 21st century. It has become a driving force behind innovation, influencing various industries and redefining traditional practices. Artificial intelligence has revolutionized customer engagement strategies across industries, particularly Banking. This study explores …
Published in Journal of Artificial Intelligence Research & Advances · Vol. 12, Issue 1, 2025 · pp. 87–92 Read article
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Fake Product Detection Using Convolutional Neural Networks
Abstract: The widespread circulation of counterfeit products in global markets presents a significant threat to both consumer trust and the integrity of established brands. With the advancement of artificial intelligence, particularly deep learning, there is growing potential to develop more sophisticated systems to combat this issue. This study introduces a novel counterfeit detection framework using the VGG16 Convolutional Neural Network (CNN) to distinguish between authentic and counterfeit products through image analysis. …
Published in International Journal of Algorithms Design and Analysis Review · Vol. 3, Issue 2, 2025 · pp. 08–15 Read article
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A Study on “Clean" in Beauty: A Machine LearningApproach to Ingredient Transparency and ConsumerTrust
Abstract: The burgeoning "clean beauty" market, while driven by consumer demand for safer and more sustainable products, is plagued by ambiguous definitions and the pervasive challenge of "greenwashing". This ambiguity hinders informed consumer choices and complicates brand authenticity. This study addresses these complexities by developing a novel machine learning (ML) framework designed to objectively analyze cosmetic ingredient lists, classify products based on their "cleanliness" profile, and identify key ingredient attributes that …
Published in Recent Trends in Cosmetics · Vol. 3, Issue 1, 2026 · pp. 1–12 Read article
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Enhancement of the Life of Helical Spring Systems
Abstract: Helical springs are essential mechanical factors considerably employed in automotive, aerospace, and artificial systems because of their capability to store and release energy, absorb shock, and sustain repeated weight cycles. The performance, responsibility, and durability of these springs play a vital part in ensuring the effectiveness and safety of the entire system in which they are integrated. Over time, numerous researchers have focused on strategies to enhance the service life …
Published in Journal of Polymer & Composites · Vol. 14, Issue 2, 2026 · pp. 12–24 Read article
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Identification of Counterfeit Product Using Blockchain
Abstract: In today's growing market, the supply of products is on high demands. Thus, productions are increasing with various sources. Counterfeiting is a more common these days, which plays a huge role when it comes to company losses and bad reputation in the consumer market. Counterfeiting can also affect the economy. It can badly affect product sales and their profits as well. Where the real product manufacturers are in major disadvantage …
Published in Journal of Advanced Database Management & Systems · Vol. 11, Issue 1, 2024 · pp. 1–6 Read article
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Millet Bran: Unveiling Its Potential Health Benefits
Abstract: Millet bran, derived from various millet grains, has emerged as a potent nutritional source, rich in fiber, vitamins, minerals, antioxidants, and omega-3 and omega-6 fatty acids. Its rising popularity is driven by its gluten-free nature, nutrient density, and sustainability. This review aims to explore the potential health benefits of millet bran, focusing on its digestive health, blood sugar control, heart health, antioxidant properties, and fatty acid composition. The Millet brand …
Published in International Journal of Nutritions · Vol. 1, Issue 2, 2024 · pp. 11–19 Read article