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35 articles for “behavioural targeting”
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Study of Data Science in Online Behavioral Advertising
Abstract: The proliferation of the COVID-19 pandemic has led to a growing significance of social media in people's lives. Online activity in the digital domain has expanded considerably, showing a higher reliance on social media platforms for communication in both personal and professional situations. Coronavirus has a global impact on e-commerce and hence transformed the nature of business. Despite the COVID-19 issue and economic slowdown, the Indian e-commerce industry exhibited an …
Published in Journal of Open Source Developments · Vol. 10, Issue 3, 2023 · pp. 1–6 Read article
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Exploration of Employees Behaviour and Ethical Climate in IT Industry: Using Ethical Climate Questionnaire (ECQ)
Abstract: Objective: This paper accentuates the validation of the multidimensional measure of Employees Behaviour that links with current changes in organisational landscape and raised desires of responsibility for IT organisations. It likewise highlights the assessment and validation of Employees Behaviour (EM) based upon the revised version of Ethical Climate Questionnaire developed by Victor and Cullen. Analysis: This study proceeds in the following manner. It starts with a literature review in Employee …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 8, Issue 1, 2018 · pp. 8–12 Read article
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Experimental and Analytical Studies on Harden Properties of Cement Composite Using Different Fibres
Abstract: Cement composites are the most used composites in the world. In modern day construction practice, repair and rehabilitation of structures has taken an important role. The brittleness of cement composites can be reduced by reinforcing it with fibres for better shear and flexural behaviour of composites. This research work targets n experimental and analytical evaluation of the mechanical properties of fibre reinforced cement-sand composites. The effect of fibres on Compressive …
Published in Journal of Polymer & Composites · Vol. 8, Issue 2, 2020 · pp. 41–48 Read article
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Performance and Security Testing of Mobile Applications using Service Virtualization
Abstract: In past few years, mobile applications are fetching more muscular and robust as they improved the way enterprise and technology get aligned with our lifestyle and daily use. Mobile applications remove the gap between technology and lifestyle. As the number of mobile applications blooms, its quality becomes more and more important issue of concern. The mobile application users anticipate the application to be more trustworthy and sheltered. Since classical testing …
Published in Journal of Multimedia Technology & Recent Advancements · Vol. 2, Issue 2, 2015 · pp. 1–4 Read article
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Molecular Docking: A Powerful Approach for Structure based Drug Discovery
Abstract: Molecular Docking is a method which predicts the preferred orientation of one molecule to a second when bound to each other to form a stable complex. Knowledge of the preferred orientation in turn may be used to predict the strength of association or binding affinity between two molecules using, for example, scoring functions. The associations between biologically relevant molecules such as proteins, nucleic acids, carbohydrates, and lipids play a central …
Published in Research & Reviews: A Journal of Bioinformatics · Vol. 3, Issue 2, 2016 · pp. 15–19 Read article
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Dental Professional's Role in Early Detection of Oral Carcinoma- A Review
Abstract: It is well known today that early diagnosis of oral carcinoma greatly increases the probability of cure, therefore leading to minimum impairment and deformity. Oral cancer incidence rose dramatically during the 20th century in the United States and Europe. Delays in the diagnosis of oral cancer are universal and affect a significant number of patients throughout the world. Clinical examination and diagnostic techniques can lead to the early detection of …
Published in Research and Reviews: A Journal of Dentistry · Vol. 2, Issue 1-3, 2011 · pp. 22–33 Read article
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Gender Specifications for Stress and Dietary Behaviour Among First Year University Students
Abstract: Background & Aims: Research indicates that significant percentage of university students experience stress. The association between psychological stress and dietary behaviour still inconclusive. This study aimed to investigate the relationship between stress and dietary behaviour among first-year university students and assess the study participants' dietary behaviour. Material & Method: A cross-sectional study was conducted with 311 first-year university students (120 male and 191 female students), aged over 18 years at …
Published in Research and Reviews: A Journal of Medicine · Vol. 15, Issue 2, 2025 Read article
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The Effects of HIV/AIDS Worldwide
Abstract: The Human Immunodeficiency Virus (HIV), which targets immune system conductors (CD4 cells), has infected millions throughout the world. HIV lowers the body's defences by infecting certain bodily fluids (blood, sperm, vaginal fluids, and breast milk) through unprotected sex, contaminated needles, or mother-to-child transmission. Early flu-like symptoms may go unrecognised, but if not treated, HIV advances to AIDS, which is characterised by severe immune system impairment. However, advances in antiretroviral therapy …
Published in International Journal of Virus Studies · Vol. 1, Issue 1, 2024 · pp. 26–31 Read article
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Dynamic Vibration and Damping Analysis of Sustainable Nano-Reinforced Polymer Composite Elements for Vehicle Suspension Applications
Abstract: This paper presents an analytical investigation into the dynamic vibration characteristics of nano-reinforced polymer composite elements intended for vehicle suspension applications. A single-degree-of-freedom (SDOF) quarter-car model is employed to derive fundamental expressions for natural frequency, damping ratio, logarithmic decrement, and displacement transmissibility. The primary contribution lies in establishing explicit analytical linkages between material-level viscoelastic properties specifically storage modulus and loss modulus and system-level suspension parameters including stiffness and damping coefficients. …
Published in Journal of Polymer & Composites · Vol. 14, Issue 3, 2026 · pp. 561–570 Read article
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The Impact of AI-Driven Real-Time Feedback Systems on Students’ Self-Regulated Learning and Academic Persistence in Secondary Schools, Nigeria
Abstract: Self-regulated learning (SRL) is essential for secondary school students to achieve academic success and lifelong learning competencies, particularly in contexts requiring greater learner autonomy. This expository article examines the potential of Artificial Intelligence (AI)-driven real-time feedback systems to support SRL processes—planning (forethought), monitoring (performance/control), and reflection—within Nigerian secondary education. Grounded in Zimmerman’s cyclical SRL model and Bandura’s Social Cognitive Theory, the paper conceptualises AI tools (e.g., intelligent tutoring systems, learning …
Published in Journal of Advancements in Library Sciences · Vol. 13, Issue 2, 2026 Read article
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The Impact of AI-Driven Real-Time Feedback Systems on Students’ Self-Regulated Learning and Academic Persistence in Secondary Schools, Nigeria
Abstract: Self-regulated learning (SRL) is essential for secondary school students to achieve academic success and lifelong learning competencies, particularly in contexts requiring greater learner autonomy. This expository article examines the potential of Artificial Intelligence (AI)-driven real-time feedback systems to support SRL processes—planning (forethought), monitoring (performance/control), and reflection—within Nigerian secondary education. Grounded in Zimmerman’s cyclical SRL model and Bandura’s Social Cognitive Theory, the paper conceptualises AI tools (e.g., intelligent tutoring systems, learning …
Published in Journal of Advancements in Library Sciences · Vol. 13, Issue 2, 2026 · pp. 15–26 Read article
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The Power of Narrative: A Mixed Methods Investigation of Storytelling in Social Media Based Social Cause Campaigns and Its Impact on Audience Engagement Among Young Adults
Abstract: Background: The proliferation of digital platforms has fundamentally transformed how social cause organisations communicate with their target audiences. Storytelling has emerged as a strategic tool for driving emotional resonance and behavioural change among young adults a demographic that is both digitally native and increasingly socially conscious. This study investigates (1) how storytelling in social media–based social cause campaigns influences the digital interaction behaviour of young adults, and (2) whether such …
Published in Recent Trends in Social Studies · Vol. 3, Issue 2, 2026 · pp. 37–48 Read article
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Human Following Robot Using Arduino Uno
Abstract: A human-following robot is a mobile autonomous system designed to detect, track, and follow a specific individual in real-time while navigating through dynamic environments. This feature is essential for various applications, including delivery services, healthcare assistance, personal support, and collaborative industrial operations. It enhances efficiency, safety, and user experience by enabling intelligent and responsive interactions, making it an asset in both commercial and personal environments. The robot integrates cameras, LiDAR, …
Published in Journal of Microelectronics and Solid State Devices · Vol. 12, Issue 3, 2025 · pp. 26–31 Read article
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Role and Importance of Machine Learning in Social Media
Abstract: The widespread adoption of social media platforms has transformed the way individuals interact and communicate. Going beyond personal connections, social media has evolved into a potent tool for sharing information, shaping ideas, and fostering participation across various industries. Machine learning is pivotal in enhancing social media's impact. Social media generates vast data daily, and machine learning is essential for extracting insights. Sentiment analysis, a machine learning application, identifies emotions in …
Published in Journal of Mobile Computing, Communications & Mobile Networks · Vol. 11, Issue 1, 2024 · pp. 23–30 Read article
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Damage Detection And Its Repair And Rehabilitation Techniques In RCC And Steel Structures Using NDT
Abstract: In the paper along with Case studies Buildings and structures are normally designed for a specified target life based on the functional and economical aspects. It is due to the fact that the assumptions are made regarding durability of material without knowing the behaviour of material completely in real environment. The various tests are to be carried out to assess the causes & extent of distress, the quality/strength of concrete …
Published in Journal of Structural Engineering and Management · Vol. 5, Issue 2, 2018 · pp. 64–68 Read article
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Malware Detection Using Data Mining
Abstract: In the digital world, everything is getting digitalized. Mobile devices, such as smartphones and handsets, are becoming increasingly popular, increasing criminals' appeal as targets for mobile malware. Consequently, in order to properly identify mobile malware, an antimalware detector plays a significant role. Prior to this, we concentrated on developing a behavioural analysis based on an ontology. To learn more about mobile malware, to assist end users in using their mobile …
Published in Journal of Advances in Shell Programming · Vol. 9, Issue 3, 2022 · pp. 9–13 Read article
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Host Plant Affinity and Trophic Behavior of Lohita grandis name of author (Hemiptera: Largidae)
Abstract: Lohita grandis (Gray) , commonly known as the red cotton bug, is an emerging pest of cotton and several other economically important crops in India. Its sap-sucking feeding habit causes discoloration of fruits, reduction in seed quality, and yield losses, posing serious challenges to sustainable agriculture. The present study investigates the feeding behaviour and host plant preferences of L. grandis across diverse agroclimatic zones of India, with the aim of …
Published in Research & Reviews : Journal of Agricultural Science and Technology · Vol. 15, Issue 1, 2026 · pp. 92–100 Read article
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Modern Biomaterials: Biologically Sensitive Hydrogel Materials
Abstract: Modern biomaterials and biological products are interacting at a more clearly defined interface. Hydrogels, a category of highly hydrated biomaterials, are significant. With interstitial voids that are up to 90% water by weight, hydrogels are made of elastic networks. They are created either physically or chemically by self-assembling building blocks that areeither created artificially or organically. Macromolecules in a range of structures, such as cross-linked polymers, entangled fibrillar networks, or …
Published in Journal of Catalyst & Catalysis · Vol. 9, Issue 2, 2022 · pp. 26–30 Read article
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A Study on Current Situation of Fish Market in India: Problems and Prospects
Abstract: For achievement of the target efficient production system and consumer satisfaction fish marketing is very crucial. From the producers to consumers who are involved in flow of the goods and services should be satisfied for making an ideal market. To analyse market behaviour for fish wholesale market and the socioeconomic status of fish marketers this study was carried out. For personal interview and primary data collection a random sampling technique …
Published in Research and Reviews : Journal of Veterinary Science and Technology · Vol. 10, Issue 3, 2021 · pp. 1–6 Read article
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A Real-time Automated Drowsiness Detection of Driver Using the Visual Behaviour and Machine Learning Technique Through WebCam
Abstract: In our day-to-day life, many accidents can occur due to the drowsiness of the driver. It is one of the causes of road accidents. To prevent accidents, we proposed a system to detect the drowsiness of driver by measuring the eye aspect ratio, mouth yawning and alert the driver. It will save the life of a person. In this, the driver fatigue is continuously captured by webcam. Image processing methods …
Published in Journal of Web Engineering & Technology · Vol. 10, Issue 2, 2023 · pp. 10–19 Read article