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4 articles for “behavioural intentions”
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The Power of Narrative: A Mixed Methods Investigation of Storytelling in Social Media Based Social Cause Campaigns and Its Impact on Audience Engagement Among Young Adults
Abstract: Background: The proliferation of digital platforms has fundamentally transformed how social cause organisations communicate with their target audiences. Storytelling has emerged as a strategic tool for driving emotional resonance and behavioural change among young adults a demographic that is both digitally native and increasingly socially conscious. This study investigates (1) how storytelling in social media–based social cause campaigns influences the digital interaction behaviour of young adults, and (2) whether such …
Published in Recent Trends in Social Studies · Vol. 3, Issue 2, 2026 · pp. 37–48 Read article
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A Study on the Factors Influencing the Buying Behaviour of Organic Food Products Amongst Gen Z in Mumbai
Abstract: This study explores the key variables that shape the purchasing behavior of Generation Z (Gen Z) consumers in Mumbai with regard to organic products. As awareness about health and sustainability continues to grow, understanding the preferences of this consumer group has become increasingly important. The research is based on a structured quantitative survey conducted among 100 Gen Z consumers residing in Mumbai. The responses reveal that several factors, including price, …
Published in International Journal of Sustainability · Vol. 2, Issue 2, 2025 · pp. 1–6 Read article
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Trauma- Its Transgenerational Inheritance and Associated Nuances in Perinatal Care: A Systematic Review
Abstract: The research is a systematic review of the existing clinical and animal studies pertaining to effects of trauma on immediate offsprings and its transgenerational inheritance. The research also summarises the current statistical data on perinatal care globally with special emphasis on India as a developing nation and the current strategies, government policies and international recommendations on maternal and child health as put forward in the Sustainable development goal 2030 by …
Published in International Journal of Children · Vol. 1, Issue 1, 2024 · pp. 37–45 Read article
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Lighting Design in Office Spaces: Illuminating the Path to Productivity and Well-being
Abstract: Lighting design in office spaces refers to the intentional planning and implementation of lighting solutions within a workplace environment to meet the functional, aesthetic, and psychological needs of occupants. This research paper delves into the intricate connection between lighting design, mood regulation, and productivity levels within office spaces. Through a comprehensive analysis of existing literature, it investigates how various aspects of lighting, including colour temperature, intensity, distribution, and dynamics, influence …
Published in International Journal of Environmental Planning and Development Architecture · Vol. 2, Issue 1, 2024 · pp. 38–53 Read article