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3 articles for “Purchase Intention”
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The Effect of Packaging Design Elements on Purchase Intention of Junk Food Among College Students
Abstract: This research investigates the impact of packaging design elements on the purchase intention of junk food among college students. Recognizing the influence of visual appeal on consumer behavior, particularly within young adult demographics, this study aims to identify which specific packaging elements, such as color, imagery, typography, and branding, resonate most with college students when choosing junk food. A descriptive survey method was used, targeting students in Delhi NCR, with …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 14, Issue 3, 2024 · pp. 39–47 Read article
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Sustainable Approaches for Examining the potential use of nanoparticles in future research
Abstract: Theoretical stagnation can always be an eminent danger for any research field. Therefore, the contemporary research themes are constantly explored and examined through battery of examination. Based on the aforesaid rationale, this study examined the counterfeit purchase intention of the youth based on different constructs such as Market mavenism, Cool consumption, Postmodernism, Schadenfreude, Public self-consciousness, Generational norms, and Generational Identification. The questionnaire was administered for collecting the data the responses …
Published in Journal of Polymer & Composites · Vol. 12, Issue 1, 2024 · pp. 1–8 Read article
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A Study on the Factors Influencing the Buying Behaviour of Organic Food Products Amongst Gen Z in Mumbai
Abstract: This study explores the key variables that shape the purchasing behavior of Generation Z (Gen Z) consumers in Mumbai with regard to organic products. As awareness about health and sustainability continues to grow, understanding the preferences of this consumer group has become increasingly important. The research is based on a structured quantitative survey conducted among 100 Gen Z consumers residing in Mumbai. The responses reveal that several factors, including price, …
Published in International Journal of Sustainability · Vol. 2, Issue 2, 2025 · pp. 1–6 Read article