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236 articles for “Marketing management”
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Power Market Management and Grid Controls Platforms with Integrating Third Party Owned DER
Abstract: In the deregulated electricity market, many Individual Powers Produces (IPP)/Distributed Energy Resources (DER) compete to sell the power. Grid and power flow controlling is a challenging task. In deregulated scenario many market model, according to that the power-flow control has to be done looking at the Available Transfer Capacity (ATC) in the lines. FACTS controllers are well suited to control the active power by injecting/absorbing the reactive power from the …
Published in Journal of Telecommunication, Switching Systems and Networks · Vol. 7, Issue 3, 2020 · pp. 24–30 Read article
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Revolutionising Marketing: Leveraging Blockchain and AI for Impactful Management
Abstract: In today's rapidly evolving business landscape, marketing management faces numerous challenges, including effective decision-making, customer engagement, and data security. Advanced technologies like AI and Blockchain have revolutionized the marketing domain, providing novel solutions to address these challenges. AI plays an essential role in marketing management through its utilization of data analysis, predictive modelling, and automation, providing marketers with the ability to extract valuable insights from extensive data sources, facilitating data-informed …
Published in E-Commerce for Future & Trends · Vol. 10, Issue 3, 2023 · pp. 26–33 Read article
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Local water market function: A demand management strategy of water scarcity
Abstract: Local water market has permanent and seasonal activities as well as it can promote more efficient water resources and value of priority settings. Water market is a buying and selling process and it introduces a function of water scarcity with demand management strategy. Government regulations can protect water and water market needs institutional frame work, environmental sustainability, economic efficiency and roles of business.
Published in Journal of Water Resource Engineering and Management · Vol. 6, Issue 1, 2019 · pp. 9–13 Read article
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The Coordinated Approach for Reactive Power Management of Deregulated Electricity Market
Abstract: RPM is an important ancillary service, especially in deregulated energy environment which contains two major areas: reactive power purchase and reactive power dispatch. Various technical and economic issues need to be considered in this market. This work shows RPD as the main optimization problem. As optimized electric power dispatch is important problem in electrical power systems. Cost infimumization, voltage stability improvement, losses minimization, and terminal voltage deviation minimization are important …
Published in Journal of Power Electronics and Power Systems · Vol. 9, Issue 2, 2019 · pp. 5–14 Read article
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The Role of Social Media Analytics in Integrated Marketing Communication and Understanding Consumer Behaviour: The Pathway to Optimal Customer Relationship Management
Abstract: This study explores the role of social media analytics in understanding consumer behavior within the context of Integrated Marketing Communication (IMC). Businesses now have access to a lot of data thanks to the spread of social media platforms, which can give them important insights into consumer preferences, attitudes, and behaviors. This study discusses the methodologies and tools used in social media analytics and how they can be leveraged to enhance …
Published in International Journal of Electronics Automation · Vol. 1, Issue 1, 2023 · pp. 22–29 Read article
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Techniques for Congestion Mitigation in Hybrid Electricity Markets
Abstract: In hybrid electricity markets, managing congestion is a crucial issue that impacts market efficiency, grid stability, and the integration ofrenewable energy sources. In orderto efficiently detect and manage crowded zones, this study suggests an enhanced congestion mitigation strategy by introducing the notion of Average Transmission Congestion Distribution Factor (ATCDF). In order to improve grid dependability, the research focuses on integrating Wind Power Generation (WPG) with Battery Energy Storage Systems (BESS) …
Published in Trends in Electrical Engineering · Vol. 15, Issue 3, 2025 · pp. 1–6 Read article
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The Impact of AI-Driven Decision-Making on Consumer Behavior and Sustainable Consumption Patterns in Modern Management
Abstract: The accelerating integration of Artificial Intelligence (AI) into business management systems has fundamentally transformed the dynamics of consumer decision-making and organizational marketing strategies. This paper investigates the multidimensional impact of AI-driven technologies, including predictive analytics, recommendation engines, chatbots, natural language processing, and machine learning algorithms, on consumer behavior and sustainable consumption patterns within contemporary management frameworks. Drawing upon a comprehensive synthesis of empirical studies, theoretical literature, and bibliometric analyses, the …
Published in Journal of Production Research & Management · Vol. 16, Issue 2, 2026 · pp. 12–19 Read article
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A Comparative Study on Particle Swarm Optimization for Transmission Congestion Management
Abstract: This research aims to propose solution to the issue of transmission congestion management based on optimal generation rescheduling using different variants of particle swarm optimization (PSO). In deregulated electricity market era, congestion management plays an essential role to accommodate all transactions within reliable system operations. Intending to reduce the congestion cost, optimum numbers of generators are selected based on generator sensitivity factor (GSF) to perform active power generation rescheduling. The …
Published in Journal of Power Electronics and Power Systems · Vol. 6, Issue 1, 2016 · pp. 86–93 Read article
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CONGESTION MANAGEMENT USING LMP BASED ZONAL PRICING IN COMPETITIVE POWER MARKET
Abstract: The development of deregulated power systems has redounded in overfilling transmission networks or network traffic. Traffic has serious goods on power systems, including severe system damage. Traffic occurs when transmission networks fail to transfer power grounded on the cargo demand. These problems are managed using traffic pricing styles, which play an important part in current deregulated power systems. Among the numerous number of approaches request grounded traffic pricing styles are …
Published in Recent Trends in Electronics Communication Systems · Vol. 9, Issue 2, 2022 · pp. 25–32 Read article
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Investigation into the Use of Social Media by Selected Hotels in Akure, Ondo State, Nigeria
Abstract: Many organizations today use social media as a vehicle to reach out to millions of customers. Hospitality business also has joined in the new age interactive media for marketing and public relations. This study is therefore focused on the use of social media by hotels in Akure, Ondo State. The purpose is to create the awareness for hotels on the benefits of the use of social media. 150 respondents for …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 7, Issue 2, 2017 · pp. 27–31 Read article
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Training Needs Assessment of Dairy Farmers in District Dera Ghazi Khan
Abstract: This study was conducted in district Dera Ghazi Khan, Punjab. The district consists of seven Markaz [1]. One union council was selected randomly from each Markaz [1], and two villages from the selected union council and ten farmers from each village were selected with simple random sampling. A pre-tested structured questionnaire data were collected from a sample of 140 dairy farmers about their needs for training in different activities. The …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 10, Issue 3, 2020 · pp. 32–35 Read article
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Constrains Perceived by the Dairy Farmers in Irrigated Ecosystem: A Case Study from Damodar Command Area, West Bengal
Abstract: Dairy farming in India is important not only in view of fulfilling the demand of milk in the country, but it has become necessary in the perspective of the reintroduction of organic farming. Despite West Bengal being one of the leading milk producing states in India, the associated bottlenecks need to be identified and solved in time so that further progress in dairy farming is not hindered. The present study …
Published in Research and Reviews : Journal of Dairy Science and Technology · Vol. 7, Issue 1, 2018 · pp. 1–5 Read article
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Potentials and Development of The Livestock Industry In Bole District
Abstract: Livestock production in the Bole District could be enhanced to supply the whole nation if the prospects and challenges are identified and addressed. It is carried out under extensive, semi-intensive and intensive systems. However, the extensive system is the most practiced, especially in the rural communities. This study tried to understand the possibility of expansion of the livestock industry in the district. The study employed location-specific assessment of the potentials …
Published in Research and Reviews : Journal of Veterinary Science and Technology · Vol. 13, Issue 1, 2024 · pp. 35–48 Read article
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Risk Management Perspective on Project Lifecycle
Abstract: Identification of the factors affecting project scope definition, cost, schedule, contracting strategy, and work execution plan is necessary for successful project management. Risks can appear at any point during a project's life cycle, or they can appear at different times. Identifying and mitigating project risks are critical steps in project management. For finding risk we have to first identify the project and its constraints then easily can find out the …
Published in Journal of Open Source Developments · Vol. 8, Issue 3, 2021 · pp. 29–33 Read article
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Project Management Using Topological Sorting
Abstract: Project management is a complex process involving planning, coordinating, and managing resources to accomplish certain goals within specified time frames. Topological sorting is a method used in graph theory to arrange nodes in a Directed Acyclic Graph (DAG) in order of their dependencies. This method can be used to determine the order in which tasks must be accomplished in order to successfully complete the project. Topological sorting helps identify the …
Published in Journal of Software Engineering Tools & Technology Trends · Vol. 10, Issue 1, 2023 · pp. 6–12 Read article
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Analysis of Project Management Optimization Using CPM and PERT in a Dynamic Business Environment
Abstract: In the current fast-changing business environment, organizations must remain agile and strategically responsive to unpredictable challenges such as supply chain disruptions, shifting consumer demands, and evolving market trends. Project management techniques like the Critical Path Method (CPM) and the Program Evaluation and Review Technique (PERT) serve as valuable tools in helping businesses manage these complexities effectively. CPM is a time-focused method that identifies the longest sequence of dependent tasks in …
Published in Journal of Construction Engineering, Technology & Management · Vol. 15, Issue 3, 2025 Read article
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Optimizing Supply Chain Management: Strategies, Innovations, and Sustainable Practices for Enhanced Operational Efficiency and Global Competitiveness
Abstract: Supply chain management (SCM) is a critical component of modern business operations, directly influencing operational efficiency and global competitiveness. This paper explores strategies, innovations, and sustainable practices aimed at optimizing SCM. It examines the integration of digital technologies, such as artificial intelligence and digital twins, to enhance supply chain performance and adaptability. Additionally, the study delves into sustainable supply chain management (SSCM) practices, including sustainable sourcing, green packaging, and waste …
Published in Journal of Production Research & Management · Vol. 15, Issue 1, 2025 · pp. 1–6 Read article
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Information-Based Decision in Telecommunication: A Web GIS Approach
Abstract: Nowadays, information advantage and utilization has become a very important topic. Technology is rapidly changing and advantage depends more and more on the amount of information that is available in real time. Geographic Information System (GIS) is of great importance in accomplishing modern day task of information management. This paper focuses on the direct application of GIS solutions to telecommunications sector, how to achieve maximum output, reduce cost of service …
Published in Journal of Geotechnical Engineering · Vol. 2, Issue 3, 2015 · pp. 6–9 Read article
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Smart Trolley System for Retail Stores: A Node MCU-Based Approach for IoT Integration
Abstract: This project report presents the design, development, and implementation of an RFID and IoT-based Smart Trolley System. The project is a collaborative effort undertaken by a group of dedicated individuals. The primary objective is to enhance the traditional shopping experience by leveraging advanced technologies to improve efficiency, convenience, and data analytics in retail environments. The Smart Trolley System integrates Radio-Frequency Identification (RFID) technology and the Internet of Things (IoT) to …
Published in Journal of Semiconductor Devices and Circuits · Vol. 11, Issue 2, 2024 Read article
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A Comprehensive Tool for Authenticating Instagram Profiles Using Instaloader
Abstract: With the rapid growth of Instagram as a dominant social media platform, there is an increasing need for tools that allow users to extract, analyze, and monitor profile data efficiently. Instagram has become one of the leading platforms for personal branding, influencer marketing, business promotion, and public communication. As businesses and individuals seek to better understand their presence and influence on this platform, the need for reliable data extraction tools …
Published in Journal of Computer Technology & Applications · Vol. 16, Issue 2, 2025 · pp. 93–98 Read article