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115 articles for “Social Marketing”
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Revolutionizing Low Carbon Concrete: Innovations at the Nexus of Computational Science, Data Analytics, and Sustainable Technologies
Abstract: Concrete production accounts for 7% of global CO2 emissions necessitating low carbon innovations to curb exponential demand threatening climate commitments. This research reviews sustainable construction literature integrating computational simulations, big data infrastructure monitoring and alternative process redesign. Analysis reveals 30-50% reductions achievable through combined use of industrial ecologies, smarter sensing coordinated with ML optimization and novel binders like alkali-activated geopolymers. Rigorous LCA quantification verifies environmental superiority over conventional formulations. Case …
Published in Journal of Construction Engineering, Technology & Management · Vol. 13, Issue 3, 2023 · pp. 16–23 Read article
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Literature Survey of Finance in Blockchain Technology
Abstract: Blockchain innovation is a sort of disseminated record innovation and a decentralized record (DLT). Each block in the "chain of blocks" contains time-stepped computerized information, as well as a hash that exceptionally distinguishes it corresponding to the blocks before it. Blockchain technology enjoys an extraordinary benefit in the part of decentration, receptiveness, independence, alter safe data and namelessness. While certain associations are investigating the utilization of blockchain to modernize their …
Published in Journal of Open Source Developments · Vol. 9, Issue 3, 2022 · pp. 7–12 Read article
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A Study on Impact of Profitability on Performance of CSR in Selected Public Sector Units of India
Abstract: As it is a clear fact that a business is a part of society, it cannot aloof itself from the society, it becomes its moral duty to take a very good care of the different sections of the society. No matter what the circumstances are, a business cannot deny to accept the responsibilities of performing the social responsibilities. Whatever a business is today, it is but obvious that the efforts …
Published in E-Commerce for Future & Trends · Vol. 11, Issue 2, 2024 · pp. 1–8 Read article
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Analyzing Potential Leads Data to Improve Marketing Strategies
Abstract: To develop a lead scoring model using multiple machine learning models and create a user-friendly web application, the first step is to clearly define the problem and collect relevant data from various sources such as CRM, website, social media, email campaigns, etc. After cleaning and pre-processing the data, identify the essential features that can affect the lead score and split the data into training and testing sets. Next, select a …
Published in E-Commerce for Future & Trends · Vol. 10, Issue 2, 2023 · pp. 18–25 Read article
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AIducate: Your Smart Tutor–A Survey
Abstract: The ongoing “datafication” of our social reality has led directly to the emergence of new data-driven business models across various sectors, including education. As a result, the market for educational services is rapidly expanding. Educational technology (EdTech) companies are at the forefront, offering data-driven pedagogical solutions that are reshaping the landscape of learning. Despite the market's growth, few companies are harnessing the full potential of artificial intelligence (AI) and machine …
Published in Journal of Multimedia Technology & Recent Advancements · Vol. 11, Issue 2, 2024 · pp. 25–30 Read article
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Comparative Study of AI-Driven Fashion Trend Prediction System Using AI and ML: A Review
Abstract: To overcome the challenges in fashion trend forecasting, researchers have introduced several advanced and data-driven approaches. One such method uses a long short-term memory (LSTM) model combined with an encoder-decoder architecture to extract meaningful fashion content and recognize styles from product images. This model achieves higher accuracy in predicting upcoming fashion trends by incorporating varying price intervals and has shown impressive results when evaluated on the Amazon fashion dataset. Another …
Published in E-Commerce for Future & Trends · Vol. 12, Issue 2, 2025 · pp. 35–41 Read article
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The Economic Importance of Art and Craft: Men as Artisans at Ranchi Cluster in Jharkhand State
Abstract: There is an inseparable relationship between Art, culture and civilization in India. As man Gradually developed, art also kept on developing along with his civilization. Be it the civilization of any country. Its emergence has been the result of human imagination. Art has always had a significant historical significance, transcended cultural borders and acted as a monument to humanity's inventiveness and imagination. Artists have risen throughout history as guardians of …
Published in Recent Trends in Social Studies · Vol. 1, Issue 2, 2024 · pp. 47–56 Read article
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Role of Library and Information Services in Bridging the Digital Divide in India in Addition to Efforts Made by the Governments
Abstract: Advanced separation alludes to the hole between those with customary, compelling access to computerized and data innovation, and those without this entrance. It envelops both actual admittance to innovation equipment and, all the extensively, aptitudes and assets which take into consideration its utilization. Variables like sex, actual handicap, actual access, age, admittance to the substance, and absence of ICT abilities add to the computerized partition. Advanced libraries, Public Libraries and …
Published in Journal of Advancements in Library Sciences · Vol. 7, Issue 3, 2020 · pp. 1–9 Read article
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Assessment of the Post-Harvest Chicken Egg Handling Practices in Gamo and Konso Zones of South Ethiopia
Abstract: The study was conducted starting from September to December 2024 in two districts of South Ethiopia with the objective of assessing the prevailing post-harvest chicken egg handling practices, storage materials, duration of storage, and marketing in the rural household. An aggregate of 120 family units were selected randomly from selected peasant area and interviewed by pre-tested questionnaires. The collected data were analyzed by Statistical Package for Social Sciences (SPSS, 2010) …
Published in Research & Reviews : Journal of Agricultural Science and Technology · Vol. 14, Issue 3, 2025 · pp. 61–69 Read article
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Bridging the Gap: Exploring the Social and Economic Dimensions of Gender Equality
Abstract: Gender equality is a fundamental human right and a critical prerequisite for sustainable social and economic development. Despite notable progress in recent decades, significant disparities persist worldwide, particularly in the social and economic domains. This paper explores the multifaceted nature of gender inequality, examining how structural, cultural, and institutional barriers continue to shape unequal access to resources, opportunities, and decision-making power. By analysing key sectors such as education, healthcare, labour …
Published in Recent Trends in Social Studies · Vol. 3, Issue 1, 2026 · pp. 19–24 Read article
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Impact of Social Media and OTA in Hotel Industry
Abstract: Online travel booking and Social media has given free access of product information to customers. The study reviews the three stages of online booking: determinants of online booking, online booking loyalty and social Media efforts. A new research agenda for tourist behaviors in online booking and recommends empirical methods for future research has been proposed in this study. The study sheds light on the future research in online booking and …
Published in E-Commerce for Future & Trends · Vol. 5, Issue 2, 2018 · pp. 23–34 Read article
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Factors Influencing Online Purchase Behavior of Rural Consumers
Abstract: Online shopping has become a commonplace aspect of today's consumer landscape due to the rapid growth of e-commerce. This study explores the particular elements that impact rural consumers' online purchase behavior, whereas a large body of research has concentrated on the online shopping behavior of urban consumers. This study delves into the critical elements that influence rural consumers' online buying decision-making processes, based on comprehensive surveys and data analysis. The …
Published in E-Commerce for Future & Trends · Vol. 11, Issue 1, 2024 · pp. 5–16 Read article
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Review Paper on Platform for Big Data Analytics as a Service with Stock Market Prediction and Analysis
Abstract: Petabyte-scale data is referred to as big data. The sum of the data in this quantity, which includes audio files, image files, and many more. Due to the unstructured nature of the data, it is challenging to evaluate the information that is gathered from it. As a result of social networking and cloud computing, data has significantly increased. It is therefore difficult to assess, process, and store. Big data processing …
Published in Journal of Advanced Database Management & Systems · Vol. 10, Issue 1, 2023 · pp. 1–5 Read article
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Going Beyond Corporate Social Responsibility for Society Building
Abstract: Human Resources is no longer a function merely concerned either with maintaining canteens, latrines and crèches or a group of officers ensuring the compliance with a set a regulations as required by a set of regulators. Today HR is a force to be reckoned with in any organisation. HR Managers are an integral part of the corporate decision making and decision executing processes at the strategic level. Their ambit of …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 4, Issue 1, 2014 · pp. 10–26 Read article
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Designing an AI-Based Platform for Stock Market Prediction
Abstract: The AI-Based Platform for Stock Market Prediction is an advanced tool designed to forecast stock prices and market trends using artificial intelligence. This platform combines machine learning algorithms, real-time financial data, and sentiment analysis to provide investors with actionable insights. The platform uses advanced predictive techniques like Long Short-Term Memory (LSTM) networks and Gradient Boosting Machines to generate precise and reliable forecasts. Additionally, it incorporates interactive visualizations and portfolio optimization …
Published in E-Commerce for Future & Trends · Vol. 12, Issue 3, 2025 · pp. 14–19 Read article
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The Road Map of Jindal’s and Tata’s CSR Towards the Upliftment of Handicraft Workers at Ranchi District in Jharkhand State
Abstract: The purpose of this research is to look into the Corporate Social Responsibility (CSR) activities undertaken by Tata and Jindal Group to help handicraft artists. Handicrafts are an essential element of India's cultural history and a source of income for many rural populations. However, the industry has several obstacles, including a lack of market access, poor pay, and training opportunities. Two of India's major corporate houses, Jindal and Tata Group, …
Published in International Journal of Trends in Humanities · Vol. 1, Issue 2, 2024 · pp. 25–35 Read article
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Optimizing Supply Chain Management: Strategies, Innovations, and Sustainable Practices for Enhanced Operational Efficiency and Global Competitiveness
Abstract: Supply chain management (SCM) is a critical component of modern business operations, directly influencing operational efficiency and global competitiveness. This paper explores strategies, innovations, and sustainable practices aimed at optimizing SCM. It examines the integration of digital technologies, such as artificial intelligence and digital twins, to enhance supply chain performance and adaptability. Additionally, the study delves into sustainable supply chain management (SSCM) practices, including sustainable sourcing, green packaging, and waste …
Published in Journal of Production Research & Management · Vol. 15, Issue 1, 2025 · pp. 1–6 Read article
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Email Spam Classifications Based on Support Vector Machine and Recurrent Neural Network
Abstract: In recent times, e-mail has become one of the fastest and the utmost economical process of communication. Spam emails have dramatically increased over the past few years as a result of the growth in email subscribers. In this growing world, most of the transactions, business, study materials are taking place through emails. But due to the social networks and advertising, some of the emails contain undesirable information known as spam. …
Published in Journal Of Network security · Vol. 10, Issue 2, 2022 · pp. 14–18 Read article
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Smart City: How Do We Understand?
Abstract: AbstractA smart city is a rising and multidisciplinary domain. It has been defined as effective use ofinformation and communication technologies (ITCs) which enhance urban life in terms ofquality of life, governance, institution, economy and mobility. A smart city is an urban regionwhich is highly advanced in terms of infrastructure, real estate, communication and marketvisibility. In smart city, information technology is the main infrastructure and the source forproviding essential services to …
Published in Current Trends in Information Technology · Vol. 7, Issue 2, 2017 · pp. 23–28 Read article
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The Impact of Environmental Changes on Indian Agriculture: Strategies for Resilience
Abstract: With more than 61 years of independence, the portion of agriculture in the whole national revenue has been come down from 50 percent in the year 1950 to 18 percent in the year 2007-08. But, as sup above specified, more than 60 percent of workforce in the country are involved in the agricultural activity. But the economy in general depends to a great extent on the performance of agriculture. For …
Published in Research and Reviews : Journal of Crop science and Technology · Vol. 13, Issue 3, 2024 · pp. 01–08 Read article