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44 articles for “branding”
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Role and Importance of Machine Learning in Social Media
Abstract: The widespread adoption of social media platforms has transformed the way individuals interact and communicate. Going beyond personal connections, social media has evolved into a potent tool for sharing information, shaping ideas, and fostering participation across various industries. Machine learning is pivotal in enhancing social media's impact. Social media generates vast data daily, and machine learning is essential for extracting insights. Sentiment analysis, a machine learning application, identifies emotions in …
Published in Journal of Mobile Computing, Communications & Mobile Networks · Vol. 11, Issue 1, 2024 · pp. 23–30 Read article
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Sustainable Approaches for Examining the potential use of nanoparticles in future research
Abstract: Theoretical stagnation can always be an eminent danger for any research field. Therefore, the contemporary research themes are constantly explored and examined through battery of examination. Based on the aforesaid rationale, this study examined the counterfeit purchase intention of the youth based on different constructs such as Market mavenism, Cool consumption, Postmodernism, Schadenfreude, Public self-consciousness, Generational norms, and Generational Identification. The questionnaire was administered for collecting the data the responses …
Published in Journal of Polymer & Composites · Vol. 12, Issue 1, 2024 · pp. 1–8 Read article
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Exploring the World of Operating Systems: Uncovering the Hidden Symphony
Abstract: This journal explores the fundamental ideas, features, and various applications of operating systems (OS), offering an in-depth look at this interesting field. It gives a clear picture of the OS acting as the invisible conductor, arranging the complex symphony of memory, hardware, and apps that drive our digital world. The described roles encompass resource management, process management, memory management, file management, device management, security management, and user interface management, which …
Published in Journal of Operating Systems Development & Trends · Vol. 11, Issue 1, 2024 · pp. 24–28 Read article
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The Role of Color in Influencing Consumers
Abstract: Marketers have long used color's ability to attract customers' attention. Products with attractive packaging will definitely attract the attention of customers and differentiate themselves from other products on the shelf. Many studies have shown that color dulling can occur when the representation of color relationships is not consistent. Thus, the purpose of this study is to comprehend how color influences consumers. In order to find out the participants' preferred colors, …
Published in International Journal of Behavioral Sciences · Vol. 1, Issue 1, 2024 · pp. 39–49 Read article
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Innovative Approaches to Fake Product Detection: Blockchain and QR Code Synergy
Abstract: For consumers, corporations, and regulatory agencies, the worldwide market's rise of counterfeit goods presents serious issues. Maintaining consumer confidence, guaranteeing product safety, and preserving brand reputation all depend on the ability to identify counterfeit goods. An overview of the different approaches and difficulties associated with spotting counterfeit goods is given in this abstract. First off, the ability to identify sophisticated counterfeit goods is limited by the use of conventional techniques …
Published in International Journal of Radio Frequency Innovations · Vol. 2, Issue 1, 2024 · pp. 21–27 Read article
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Description of the tapeworm Tetrabothrius Rudolphi, 1819 (Fam: Tetrabothriidae) in domestic chickens Gallus gallus domsticus
Abstract: The current study aimed to study the morphological characteristics of the tapeworm Tetrabothrius Rudolphi, 1819 by examining it using a light microscope. The present revision was accompanied in Najaf Governorate since January 4/10/2023 to December 1/12/2023. 10 tapeworms of Tetrabothrius sp. were insulated from the innards of 30 resident chickens Gallus gallus domesticus. The morphological features of the tapeworms were considered expending a sunlit optical microscope by tentative the bonce …
Published in Research and Reviews : A Journal of Life Sciences · Vol. 14, Issue 3, 2024 · pp. 36–41 Read article
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Stone Crusher Infrastructure Webpage
Abstract: Stone Crusher Infrastructure’s website is primarily dedicated to creating an online website for personal business. The project focuses on commercial lithotripsy, utilizing the Flutter Framework and Dart to create a powerful and user-friendly digital platform. The project focuses on simplifying lithotripsy operations, improving user experience, and improving business connections. The crusher industry plays an important role in construction and infrastructure by providing the necessary materials for various projects. This web …
Published in Journal of Web Engineering & Technology · Vol. 11, Issue 3, 2024 · pp. 30–35 Read article
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The Effect of Packaging Design Elements on Purchase Intention of Junk Food Among College Students
Abstract: This research investigates the impact of packaging design elements on the purchase intention of junk food among college students. Recognizing the influence of visual appeal on consumer behavior, particularly within young adult demographics, this study aims to identify which specific packaging elements, such as color, imagery, typography, and branding, resonate most with college students when choosing junk food. A descriptive survey method was used, targeting students in Delhi NCR, with …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 14, Issue 3, 2024 · pp. 39–47 Read article
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Measuring Social Media’s Impact on Impulse Buying Behavior
Abstract: This study investigates the influence of social media on impulse buying behavior, focusing on how various platforms drive spontaneous purchases and the psychological and demographic factors that contribute to this behavior. Using a mixed-method approach, the research combines quantitative surveys with qualitative insights to offer a comprehensive analysis. We explore how different types of content, such as targeted advertisements, influencer endorsements, and user-generated media, impact consumer impulses. The study examines …
Published in Journal of Multimedia Technology & Recent Advancements · Vol. 12, Issue 1, 2025 · pp. 14–22 Read article
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Green Logistics: Driving Sustainability in Operations
Abstract: Green logistics refers to the integration of environmentally friendly practices in logistics and supply chain management. As sustainability becomes a key focus in global operations, businesses are increasingly adopting green logistics strategies to reduce environmental impact, minimize carbon emissions, and optimize resource use. This concept involves a broad range of initiatives, such as utilizing energy-efficient transportation modes, reducing packaging waste, adopting green warehousing practices, and promoting recycling and reuse throughout …
Published in Journal of Energy, Environment & Carbon Credits · Vol. 15, Issue 1, 2025 · pp. 30–34 Read article
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A Comprehensive Tool for Authenticating Instagram Profiles Using Instaloader
Abstract: With the rapid growth of Instagram as a dominant social media platform, there is an increasing need for tools that allow users to extract, analyze, and monitor profile data efficiently. Instagram has become one of the leading platforms for personal branding, influencer marketing, business promotion, and public communication. As businesses and individuals seek to better understand their presence and influence on this platform, the need for reliable data extraction tools …
Published in Journal of Computer Technology & Applications · Vol. 16, Issue 2, 2025 · pp. 93–98 Read article
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Advancing Sustainability: A Comprehensive Review of Environmental, Social, and Governance (ESG) Practices
Abstract: Environmental, Social, and Governance (ESG) frameworks have emerged as critical pillars guiding sustainable business practices and responsible investment decisions. This review explores the multifaceted role of ESG principles in promoting environmental stewardship, advancing social equity, and ensuring ethical governance. Environmentally, ESG focuses on combating climate change, conserving biodiversity, and managing resources through renewable energy adoption, waste reduction, and carbon emission control. Socially, it emphasizes employee well-being, diversity, community engagement, and …
Published in Journal of Thermal Engineering and Applications · Vol. 12, Issue 2, 2025 · pp. 1–9 Read article
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A Study on the Impact of Seasonal Sales on E-Commerce Trends in India: Insights from Amazon and Flipkart
Abstract: This study investigates the growing impact of seasonal sales on e-commerce trends in India, with a particular emphasis on two leading platforms, Amazon and Flipkart. Large-scale events such as the Great Indian Festival and the Big Billion Days have become defining moments in the country’s online retail calendar, creating noticeable shifts in consumer purchasing behavior, sales volumes, and digital marketing approaches. The research examines how heavy discounts, limited-time offers, and …
Published in E-Commerce for Future & Trends · Vol. 12, Issue 3, 2025 · pp. 01–06 Read article
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Conceptual Framework and Hypothesis Development for Green Supply Chain Practices
Abstract: In recent decades, sustainability has gained significant attention. Green Supply Chain Management (GSCM) ensures that corporate and governmental initiatives effectively make operations more environmentally friendly, increase market share, enhance brand recognition, and boost profitability. Sustainable or "green" supply chain management integrates both financial and environmental objectives into the strategy for managing supply chain operations. This integration helps reduce carbon footprints while improving profitability and financial returns. GSCM encompasses various aspects, …
Published in Journal of Polymer & Composites · Vol. 13, Issue 5, 2025 · pp. 64–78 Read article
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Industrial Waste Challenges and Green Manufacturing Practices: Enhancing Small and Medium-sized Enterprises (SME’s) Sustainability
Abstract: This study investigates green-manufacturing practices affects the lasting growth of Small and Medium-sized Enterprises (SMEs). The article examines how SMEs' ecological, communal, and financial sustainability performance can facilitate in improving by implementing Soft Total Quality Management (TQM) practices. The research adds to the body of data by emphasizing the value of using a comprehensive Total Quality Management (TQM) strategy to support sustainable growth in Small and Medium-sized Enterprises (SMEs). The …
Published in Journal of Polymer & Composites · Vol. 13, Issue 5, 2025 · pp. 693–698 Read article
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HCI: A Systematic Review of Trends, Challenges, and Future Directions
Abstract: The field of human-computer interaction (HCI), which connects people and technology, is becoming increasingly important and developing quickly. By emphasizing intuitive interaction, user-focused design, and overall system usability, it contributes to the development of more intelligent, responsive, and human-centered systems. This thorough analysis explores the many uses of HCI, such as mobile and multi-screen platforms that demand smooth, cross-device interactions and immersive settings like the Metaverse, where users interact within …
Published in Journal of Multimedia Technology & Recent Advancements · Vol. 12, Issue 3, 2025 · pp. 10–16 Read article
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Smart Service Solutions AI: AI-driven Multimodal Search for Home Appliance Support
Abstract: The global home appliance services market is projected to reach USD 1,203.11 billion by 2032, driven by smart household appliances. Essential services like installations, maintenance, and repairs ensure optimal performance and longevity, leading to higher customer satisfaction and loyalty. The service station partner ecosystem is crucial for ongoing support and profitability. However, challenges such as identifying the right manuals, finding relevant parts, and providing accurate instructions must be addressed to …
Published in Journal of Instrumentation Technology & Innovations · Vol. 15, Issue 3, 2025 · pp. 27–43 Read article
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A Study on the Factors Influencing the Buying Behaviour of Organic Food Products Amongst Gen Z in Mumbai
Abstract: This study explores the key variables that shape the purchasing behavior of Generation Z (Gen Z) consumers in Mumbai with regard to organic products. As awareness about health and sustainability continues to grow, understanding the preferences of this consumer group has become increasingly important. The research is based on a structured quantitative survey conducted among 100 Gen Z consumers residing in Mumbai. The responses reveal that several factors, including price, …
Published in International Journal of Sustainability · Vol. 2, Issue 2, 2025 · pp. 1–6 Read article
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The Mediating Role of Label Trust in Shaping Green Purchase Attitudes Among Young Consumers: Sustainable Chemical Transparency in FMCG Packaging
Abstract: This study looks at the function of Perceived Chemical Transparency (PCT) in influencing consumers' Green Purchase Attitude (GPA) in the Fast-Moving Consumer Goods (FMCG) sector, with Label Trust (LT) serving as a significant mediating factor and Environmental Concern (EC) acting as a direct predictor. Based on the Theory of Planned Behavior and Signaling Theory, the study hypothesizes that clear disclosure of chemical and polymer-related information increases trust in eco-labels and …
Published in Journal of Polymer & Composites · Vol. 14, Issue 1, 2026 · pp. 1308–1319 Read article
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A Study of the Impact of AI-Powered Recommendation Systems on Consumer Purchase Decisions in the E-Commerce Industry
Abstract: Through personalized suggestions, the e-commerce industry has been affected so much that it has been overtaken by AI-powered recommendation systems. This paper examines the effects of AI-powered recommendations on online shoppers and how they influence product discovery, the engagement level of shoppers, and unplanned purchases. Emerging from the results of a survey of 55 graduates and MBA students, more than 70% of respondents claim that AI has helped them find …
Published in Current Trends in Information Technology · Vol. 16, Issue 1, 2025 · pp. 01–06 Read article