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115 articles for “Social Marketing”
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ML Model Comparison for Sentiment Analysis Across Diverse Datasets
Abstract: Analyzing sentiment is crucial for understanding public opinion on various issues in marketing, politics, and social sciences. This study compares the performance of seven different machine learning algorithms for sentiment classification, focusing on their effectiveness, accuracy, and complexity. The research is conducted on a pre-processed dataset with balanced text samples, utilizing feature extraction methods such as Term Frequency-Inverse Document Frequency (TF-IDF). The performance assessment criteria consist of accuracy, precision, recall, …
Published in Journal of Operating Systems Development & Trends · Vol. 12, Issue 2, 2025 · pp. 26–33 Read article
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Stock Market Prediction Using Machine Learning: Techniques, Challenges, and Future Directions
Abstract: The continuous advancement of machine learning (ML) technologies has significantly transformed the field of financial forecasting, particularly in the area of stock market prediction. The ability to accurately forecast stock price movements and market trends plays a crucial role in supporting informed investment strategies and effective risk management. This paper provides a comprehensive review of recent developments in the application of ML techniques for predicting stock market behavior. It classifies …
Published in E-Commerce for Future & Trends · Vol. 13, Issue 1, 2026 · pp. 10–16 Read article
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A Nation in Disarray: Communal Conflicts and Socio-political Stability in Nigeria
Abstract: This paper investigated communal conflicts and socio-political stability in Nigeria. The Nigerian state has witnessed a lot of cataclysms arising from misunderstanding or disarticulation of interest between or among communities and this has affected the political stability of the State. Methodologically, the study adopted secondary data which was analyzed through content analysis. The Frustration and Aggression theory was adopted as the framework for analysis. The study observed that land disputes, …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 14, Issue 1, 2024 · pp. 28–35 Read article
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Applying Text Analysis Methods for Emotion Recognition
Abstract: This article presents a comprehensive study of sentiment analysis, a vital task in the realms of natural language processing (NLP) and artificial intelligence (AI). Sentiment analysis involves the extraction and classification of subjective information from textual data, determining whether the sentiment expressed is positive or negative. This paper investigates different approaches and methodologies used in sentiment analysis, encompassing machine learning models as well. Additionally, it discusses the challenges faced in …
Published in Journal of Software Engineering Tools & Technology Trends · Vol. 11, Issue 2, 2024 · pp. 12–22 Read article
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Transforming Transportation in India: Exploring the Challenges and Opportunities of Electric Vehicles
Abstract: They also help lessen the impact of ozone-depleting substances and support the widespread adoption of renewable energy. Although significant research has focused on EV features, performance, and charging infrastructure, challenges in production and network modeling persist. This paper provides an overview of various EV technologies, including EVs, hybrid electric vehicles (HEVs), plug-in hybrid electric vehicles (PHEVs), and battery electric vehicles (BEVs), and evaluates their market penetration rates. It explores various …
Published in International Journal of Energy and Thermal Applications · Vol. 2, Issue 2, 2024 · pp. 17–23 Read article
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The Evolution and Impact of Numbers: From Ancient Tallies to Quantum Computing: Review Article on Numbers
Abstract: Numbers are among the most fundamental constructs in human civilization, serving as the backbone of mathematics, science, technology, and virtually every aspect of daily life. They represent not only quantities and measures but also relationships, structures, and patterns that underpin the fabric of human understanding. From the earliest tallies etched on bones by prehistoric humans to the sophisticated numerical systems embedded in today’s artificial intelligence and quantum computing, the evolution …
Published in Research & Reviews: Discrete Mathematical Structures · Vol. 12, Issue 3, 2025 · pp. 15–19 Read article
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Web-based Marketing of Information Products and Services in Arts and Science University Libraries: A Study
Abstract: AbstractThe paper aims to access the attitude of library professionals towards web-based marketing of information products and services in the university libraries. A structured questionnaire was administrated collecting data from eight arts and science university library professionals in Tamil Nadu. Statistical method includes for data analysis and five-point Likert scale used to measure the marketing attitude of the respondents. Findings showed that the respondents web-based marketing attitude was positive; majority …
Published in Journal of Advancements in Library Sciences · Vol. 3, Issue 1, 2016 · pp. 62–73 Read article
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GIS Based Fire Incident Emergency Response: A Case Study of Kano Urban Markets, Kano State, Nigeria
Abstract: Fire, a terrific type of disaster, can destroy properties and lives which in turn brings about physical, social, structural, economic and welfare disturbances in a community. Market fire is not an exception of such destruction. The aim of this research is to assess the markets’ fire emergency response with a view to optimize the use of road network for quick response to the incident in the study area. This study …
Published in Journal of Remote Sensing & GIS · Vol. 8, Issue 2, 2017 · pp. 15–24 Read article
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TELEVISION MEDIA AND CHILDREN: A SOCIOLOGICAL INSIGHT ON RURAL SOCIETY IN PUNJAB
Abstract: The present paper deals with to understand the media forms of television and digital media as an influential agent of socialisation in contemporary society, especially among the children. The increasing accessibility of television and digital media, especially in the rural society of Punjab, have greatly impacted the patterns of childhood socialisation, cultural norms, religious practices, attitudes, and routine behaviour. During the study it is found that television continues to occupy …
Published in International Journal of Children · Vol. 3, Issue 2, 2026 · pp. 21–34 Read article
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Customer Preference About Tourism using Opinion Based Mining/Sentiment Analysis
Abstract: The article can help researchers and practitioners who want to collect, gather and analyse social media data. Innovation and the Internet have significantly modified how travel is booked, the relationship between travellers and the travel industry, and how vacationers share their travel experiences. Because of this assortment of choices, mass the travel industry markets have been scattering. Be that as it may,the worldwide interest has not fallen; a remarkable opposite, …
Published in Journal of Mobile Computing, Communications & Mobile Networks · Vol. 8, Issue 3, 2021 · pp. 24–28 Read article
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Effectiveness of Online Advertising in Reaching Target Audiences
Abstract: This study examines the effectiveness of online advertising in reaching target audiences. With the rapid growth of digital platforms, understanding the efficacy of online advertising has become paramount for marketers. Utilizing a combination of quantitative analysis and case studies, this research investigates the various strategies and channels employed in online advertising to reach specific demographic segments. By analyzing metrics such as click-through rates, conversion rates, and audience engagement, this study …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 14, Issue 2, 2024 · pp. 8–12 Read article
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Analysis and Remedy to Avert Traffic Congestion at Eke-Nibo Junction, Awka South L.G.A, Anambra State, Nigeria
Abstract: Congestion is one of the major challenges facing every growing and developing metropolis in Nigeria as a result of increase in population which constitutes increase in the volume of vehicular movement on roadways. Traffic congestion at Eke-Nibo is worrisome especially during festive periods, Eke-market days, weekends and whenever there is activity at the civic center and town Union hall adjacent to it. This study had a reconnaissance survey to investigate …
Published in Trends in Transport Engineering and Applications · Vol. 10, Issue 2, 2023 · pp. 1–13 Read article
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Social Media and Security for Networks
Abstract: Social networks area unit of extreme quality in recent era. Individuals from varied age team’s area unit a region of them as a result of it fascinates the user and altogether have interaction them. As most of the social networks area unit in public on the market for everybody, digital security is negotiated due to uncaring practice of it. Individuals practice them to share vital personal information. However, utmost users …
Published in Journal of Mobile Computing, Communications & Mobile Networks · Vol. 9, Issue 2, 2022 · pp. 31–36 Read article
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Perspectives of Renewable Energy Sources in the Future Indian Competitive Electricity Markets
Abstract: Energy is considered to be a key factor in the generation of wealth, social development and improved quality of life in all developed and developing countries in the world. Renewable energy development is of great importance from the point of view of long term energy supply security, decentralization of energy supply particularly for the benefit of the rural population, environmental benefits and sustainability in competitive power market also. India is …
Published in Trends in Electrical Engineering · Vol. 2, Issue 1-2-3, 2012 · pp. 31–44 Read article
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E-commerce: What's Going on Now and What Will Happen in the Future
Abstract: The rapid expansion of e-commerce is changing the way people trade, shop, and do business all over the world. This article looks at the current trends that are impacting the digital marketplace, such as the expansion of mobile commerce, social commerce, personalisation driven by artificial intelligence, and the growing importance of ethical and sustainable consumer practices. It also looks at how new technologies like augmented reality, blockchain, and the Internet …
Published in E-Commerce for Future & Trends · Vol. 12, Issue 3, 2025 Read article
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Role of Social Media in General Elections 2024 in India
Abstract: The role of social media in the 2024 general elections in India is poised to be a transformative force, significantly impacting political communication, voter engagement, and campaign strategies. With nearly one-third of the electorate having consistent access to social media, this election marks a critical juncture in Indian democracy, reflecting the rapid evolution of digital platforms as vital tools for political outreach and discourse. This shift follows a historical trajectory …
Published in Recent Trends in Social Studies · Vol. 2, Issue 2, 2025 · pp. 50–60 Read article
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Social Media Analysis Using Big Data
Abstract: Social media has become an essential aspect of everyday life across different age groups, serving functions ranging from sharing personal updates to staying informed about social developments. Our objective is to harness big data to extract meaningful insights from the immense and ever-expanding volume of data generated on social media platforms. We will collect and analyze data from various social media sources, including text, images, and user interactions, using cutting-edge …
Published in Journal of Advanced Database Management & Systems · Vol. 11, Issue 3, 2024 · pp. 35–46 Read article
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A Preliminary Evaluation of Renewable Energy Technology Financing Options for Nigeria
Abstract: Renewable energy technologies (RETs) ought to play a complementary role to conventional energy technologies as these have the potential to meet up energy needs in rural areas with regards to access, availability and affordability. Despite these potentials, the current challenge is how to finance their deployment and services. Since long-term growth in the market for RETs is going to be determined by social and economic development that is occurring in …
Published in Journal of Alternate Energy Sources & Technologies · Vol. 5, Issue 1, 2014 · pp. 1–5 Read article
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Harnessing the Power of Big Data for Personalized Marketing
Abstract: In today’s digital age, big data has revolutionized the way businesses engage with customers, driving a shift from traditional blanket marketing strategies to highly personalized campaigns. By examining large volumes of data gathered from various sources like social media, websites, and transaction records, companies can gain valuable insights into consumer behavior, preferences, and buying patterns. Personalized marketing leverages these insights into craft-tailored experiences that resonate with individual customers. For instance, …
Published in Current Trends in Information Technology · Vol. 15, Issue 1, 2025 · pp. 19–22 Read article
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New Age of Digitalization and Social Media in 21st Century Libraries
Abstract: Today when we observe our generation mood we find out everywhere digitalization and new technologies are adopted by every field like private, government and other sectors. Our government and other private limited sectors are also stared to use the big sensed data to improve people`s welfare for example smart citied projects or digitalized libraries demand in India. But in other side IT sector is challenged by the different variety and …
Published in Journal of Multimedia Technology & Recent Advancements · Vol. 2, Issue 1, 2015 · pp. 27–31 Read article