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25 articles for “AI/ML in Marketing”
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Artificial Intelligence for Sustainable Agriculture, Forestry and Rural Development: Recent Advances, Applications and Research Opportunities
Abstract: Artificial Intelligence (AI) has emerged as a transformative technology with the potential to revolutionize agriculture, forestry, and rural development by enabling data-driven decision-making, resource optimization, and sustainable management practices. Rapid developments in computer vision (CV), machine learning (ML), deep learning (DL), natural language processing (NLP), and predictive analytics have increased the use of AI in a variety of rural industries. In agriculture, AI-driven technologies support precision farming, crop yield prediction, …
Published in Journal of Artificial Intelligence Research & Advances · Vol. 13, Issue 3, 2025 Read article
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Production of Alum from Aluminium Drink Cans Waste for Water Treatment
Abstract: The graphite furnaces atomic absorption spectrophotometry (GFAAS) technique has been previously used to quantify the aluminium (Al) content in soft drinks made from aluminium cans over the course of a 12-month storage period. The current research aimed to determine the efficacy of alum obtained from waste soft drink cans compared to the alum obtained from local markets in treating water from Shatt al-Arab, Basrah, Khorramshahr, and Abadan, Iraq. The Shatt …
Published in Journal of Polymer & Composites · Vol. 11, Issue 2, 2023 · pp. 102–109 Read article
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Customer Churn Prediction Using ML Algorithms
Abstract: Comprehending customer churn is essential for businesses aiming to enhance and sustain customer relationships. This study introduces a machine learning approach aimed at forecasting customer churn by leveraging demographic and behavioral data. Our research involved developing predictive models using support vector machines (SVM), random forests, and decision trees, evaluating their efficacy using real-world data from the telecom industry. Our findings underscore that random forests consistently outperform SVM and decision trees …
Published in Journal of Computer Technology & Applications · Vol. 15, Issue 2, 2024 · pp. 70–75 Read article
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APPLICATION OF ARTIFICIAL INTELLIGENCE IN DRUG DISCOVERY
Abstract: The application of artificial intelligence (AI) in medicine, especially through machine learning (ML), is revolutionizing new-age drug discovery research. AI is found as an efficient and powerful tool to narrow the gap between disease detection and developing and identifying potential therapeutic agents for a cure. This review provides a summary of the latest developments in AI and its potential application in drug discovery for untreatable diseases. The review also examines …
Published in Emerging Trends in Chemical Engineering · Vol. 12, Issue 3, 2025 · pp. 22–29 Read article
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Smart Service Solutions AI: AI-driven Multimodal Search for Home Appliance Support
Abstract: The global home appliance services market is projected to reach USD 1,203.11 billion by 2032, driven by smart household appliances. Essential services like installations, maintenance, and repairs ensure optimal performance and longevity, leading to higher customer satisfaction and loyalty. The service station partner ecosystem is crucial for ongoing support and profitability. However, challenges such as identifying the right manuals, finding relevant parts, and providing accurate instructions must be addressed to …
Published in Journal of Instrumentation Technology & Innovations · Vol. 15, Issue 3, 2025 · pp. 27–43 Read article