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29 articles for “consumer engagement”
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Understanding of Environmental and Cultural Factors Affecting Online Purchase Behavior
Abstract: Online purchase behavior is influenced by a complex interplay of environmental and cultural factors, which are critical to understanding the context of e-commerce. This research aims to explore how these factors shape consumer behavior, providing insights for businesses to enhance their online strategies. Environmental factors include technological infrastructure, economic conditions, and regulatory policies that create the backdrop against which online transactions occur. For instance, a robust internet infrastructure and favorable …
Published in Journal of Communication Engineering & Systems · Vol. 14, Issue 3, 2024 · pp. 29–36 Read article
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A Study of the Impact of AI-Powered Recommendation Systems on Consumer Purchase Decisions in the E-Commerce Industry
Abstract: Through personalized suggestions, the e-commerce industry has been affected so much that it has been overtaken by AI-powered recommendation systems. This paper examines the effects of AI-powered recommendations on online shoppers and how they influence product discovery, the engagement level of shoppers, and unplanned purchases. Emerging from the results of a survey of 55 graduates and MBA students, more than 70% of respondents claim that AI has helped them find …
Published in Current Trends in Information Technology · Vol. 16, Issue 1, 2025 · pp. 01–06 Read article
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Crafting Consumer Experiences: The Psychology of Retail Interior Design
Abstract: The psychology of retail interior design and its influence on consumer behaviour. Drawing upon theories from environmental psychology, consumer behaviour, and retail management, the study investigates how design elements such as colour, lighting, spatial layout, and sensory experiences shape consumer perceptions, emotions, and decision-making processes in retail environments. A comprehensive review of existing literature provides insights into established theories and previous research findings related to retail interior design and consumer …
Published in International Journal of Architectural Design and Planning · Vol. 2, Issue 1, 2024 · pp. 18–29 Read article
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Harnessing the Power of Big Data for Personalized Marketing
Abstract: In today’s digital age, big data has revolutionized the way businesses engage with customers, driving a shift from traditional blanket marketing strategies to highly personalized campaigns. By examining large volumes of data gathered from various sources like social media, websites, and transaction records, companies can gain valuable insights into consumer behavior, preferences, and buying patterns. Personalized marketing leverages these insights into craft-tailored experiences that resonate with individual customers. For instance, …
Published in Current Trends in Information Technology · Vol. 15, Issue 1, 2025 · pp. 19–22 Read article
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Measuring Social Media’s Impact on Impulse Buying Behavior
Abstract: This study investigates the influence of social media on impulse buying behavior, focusing on how various platforms drive spontaneous purchases and the psychological and demographic factors that contribute to this behavior. Using a mixed-method approach, the research combines quantitative surveys with qualitative insights to offer a comprehensive analysis. We explore how different types of content, such as targeted advertisements, influencer endorsements, and user-generated media, impact consumer impulses. The study examines …
Published in Journal of Multimedia Technology & Recent Advancements · Vol. 12, Issue 1, 2025 · pp. 14–22 Read article
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Green Q-Commerce: Balancing Speed and Sustainability in Hyper-Fast Delivery Systems
Abstract: The rapid expansion of quick commerce (q-commerce) has transformed consumer expectations with ultra-fast deliveries, yet its environmental impact—marked by carbon-intensive logistics, excessive packaging waste, and energy-heavy operations—poses significant sustainability challenges. This review examines how the q-commerce sector can reconcile speed with ecological responsibility through innovative solutions, including electrified last-mile delivery (e-bikes, electric vehicles, drones), circular packaging models (reusable containers, biodegradable materials), and artificial intelligence (AI)-driven logistics optimization (route efficiency, demand …
Published in E-Commerce for Future & Trends · Vol. 12, Issue 2, 2025 · pp. 22–27 Read article
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Effects of Reels and short videos on human mind and Academic Life
Abstract: The rapid rise of short-form video platforms such as Instagram Reels, TikTok, and YouTube Shorts has fundamentally reshaped the way people consume information and entertainment. While these applications offer quick engagement and social connection, their excessive use has raised serious concerns about their psychological and academic impacts. This research investigates the relationship between short-form video addiction, mindfulness, academic anxiety, and academic engagement among university students. Drawing upon the theoretical framework …
Published in International Journal of Behavioral Sciences · Vol. 3, Issue 2, 2026 Read article
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Augmented Reality Based Wrist Scan Watch App
Abstract: Augmented reality (AR) has emerged as a transformative technology with profound implications for various industries, including fashion retail. In this context, the development of the AR wrist scan watch application represents a significant advancement, offering consumers an engaging and immersive way to virtually interact with timepieces before making purchase decisions. This research paper delves into the intricate process of creating such applications using Unity, a versatile game engine, and Vuforia, …
Published in Recent Trends in Sensor Research & Technology · Vol. 11, Issue 3, 2024 · pp. 1–11 Read article
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Designing for Mind: The Role of Psychology in Retail Interior
Abstract: This research paper investigates the critical role of psychology in retail interior design and its influence on consumer behavior and experience. Through an analysis of psychological principles such as store layout, color psychology, lighting, and sound, this study aims to uncover how these elements can be strategically applied to create engaging and effective retail environments. Two case studies, Westside and Shopper’s Stop at Phoenix Palassio, are examined to demonstrate the …
Published in International Journal of Urban Design and Development · Vol. 2, Issue 2, 2024 · pp. 56–70 Read article
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The Impact of Nutrition on Sports Performance and Academic Success: A Study Among University Athletes – Eastern Technical University of Sierra Leone
Abstract: University athletes operate within dual-performance environments that require simultaneous academic and athletic excellence. Nutrition plays a critical role in supporting both physiological performance and cognitive functioning; however, limited empirical work has examined its combined influence on athletic and academic outcomes within university athlete populations, particularly in low-resource contexts. This study aimed to investigate the relationship between nutritional practices, sports performance, and academic achievement among university athletes at the Eastern Technical …
Published in Research & Reviews : Journal of Food Science & Technology · Vol. 15, Issue 1, 2026 · pp. 16–27 Read article
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Effectiveness of Online Advertising in Reaching Target Audiences
Abstract: This study examines the effectiveness of online advertising in reaching target audiences. With the rapid growth of digital platforms, understanding the efficacy of online advertising has become paramount for marketers. Utilizing a combination of quantitative analysis and case studies, this research investigates the various strategies and channels employed in online advertising to reach specific demographic segments. By analyzing metrics such as click-through rates, conversion rates, and audience engagement, this study …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 14, Issue 2, 2024 · pp. 8–12 Read article
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Role of Lifestyle Modifications in Controlling Hypertension in View of Traditional System of Medicine: An Appraisal
Abstract: Hypertension, a long-recognized condition, has been documented across various ancient medical systems including Chinese, Greeko-Arabic, and Indian Ayurvedic traditions. These traditional medicines identified correlations between pulse quality and vascular health, emphasizing the importance of managing arterial hardness. Historical figures, such as Huang Ti, Ali Ibn Abbas Majoosi, and Ibne Sina provided early insights linking dietary habits, such as salt intake, and mental stress to hypertension. Modern understanding further delineates hypertension …
Published in Research and Reviews : A Journal of Ayurvedic Science, Yoga and Naturopathy · Vol. 12, Issue 1, 2025 · pp. 37–42 Read article
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The Awareness–Behaviour Paradox: Media Literacy and Social Media Risk Behaviour Among Nigerian Undergraduates
Abstract: Background: The proliferation of internet-capable devices and social media platforms has created an intricate web of risks for Nigerian undergraduates, including cyberbullying, addiction, misinformation, and exposure to indecent content. While media literacy has been widely proposed in Western scholarship as a sustainable intervention for responsible online behaviour, its protective mechanisms remain insufficiently understood in non-Western contexts, particularly with respect to the psychological pathways through which literacy operates. Objectives: This study …
Published in International Journal of Behavioral Sciences · Vol. 3, Issue 1, 2026 · pp. 121–126 Read article
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Reimagining Plastic Waste: The Impact of Eco-Bricking on Student Engagement and Community Sustainability
Abstract: Plastic pollution poses a severe threat to the environment, impacting ecosystems, wildlife, and human health. With millions of tons of plastic waste generated globally each year, innovative solutions for waste management are essential. This paper explores the eco-bricking initiative at Sovanagar High School, which transforms plastic waste into eco-bricks—sustainable building materials used for constructing green walls, benches, and other structures on the school campus. By effectively reducing plastic waste, this …
Published in International Journal of Atmosphere · Vol. 1, Issue 1, 2024 · pp. 23–25 Read article
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A Study on the Impact of Seasonal Sales on E-Commerce Trends in India: Insights from Amazon and Flipkart
Abstract: This study investigates the growing impact of seasonal sales on e-commerce trends in India, with a particular emphasis on two leading platforms, Amazon and Flipkart. Large-scale events such as the Great Indian Festival and the Big Billion Days have become defining moments in the country’s online retail calendar, creating noticeable shifts in consumer purchasing behavior, sales volumes, and digital marketing approaches. The research examines how heavy discounts, limited-time offers, and …
Published in E-Commerce for Future & Trends · Vol. 12, Issue 3, 2025 · pp. 01–06 Read article
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Data Mining for E-Commerce and Social Media: Insights and Future Research Directions
Abstract: The fast expansion of e-commerce and social media has heralded a new era of data-rich settings, with enormous quantities of user interactions, preferences, and transactions generated on a daily basis. Data mining has developed as a critical strategy for leveraging big datasets, allowing businesses to gain concrete knowledge and drive decision-making. Data mining in e-commerce improves operational efficiency and user pleasure by allowing for personalized recommendations, consumer segmentation, fraud detection, …
Published in E-Commerce for Future & Trends · Vol. 12, Issue 1, 2025 · pp. 14–23 Read article
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Review on Local News’s Transition Towards Digital Media
Abstract: The development of a contemporary news web application is centered around delivering a captivating user experience replete with advanced functionalities for consuming news. Tailored for daily newspaper readers, the application offers a seamless blend of reading and auditory experiences, allowing users to listen to news articles. Its dynamic homepage algorithmically curates content based on users' historical searches, presenting them with articles that align with their interests. A real-time comment section …
Published in International Journal of Information Security Engineering · Vol. 2, Issue 1, 2024 · pp. 22–28 Read article
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The Applications, Impact, and Future of Blockchain Technology in Agriculture
Abstract: Blockchain is one of the most interesting and controversial research topics today. Blockchain technology was first deployed in the financial sector. Nevertheless, it is currently applied in various domains, including healthcare, smart cities, smart contracts, energy markets, and the government sector. The efficacy of this technology primarily depends on the following attributes: reliability, transparency, and immutability. This article gathers and examines the primary contributions from the literature regarding the utilization …
Published in Journal of Advanced Database Management & Systems · Vol. 11, Issue 1, 2024 · pp. 12–22 Read article
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Closing the Loop: Innovative Strategies for Circular Economy and Sustainable Waste Management
Abstract: Africa’s growing waste crisis, especially in rapidly expanding cities across Nigeria, has made it increasingly clear that traditional “take–make–dispose” systems can no longer support sustainable development. This paper explores how shifting to a circular economy (CE) can transform waste from a persistent challenge into a valuable resource. Instead of seeing waste as an endpoint, the circular economy model encourages designing products for longer lifespans, rethinking consumption patterns, and recovering materials …
Published in Journal of Water Pollution & Purification Research · Vol. 12, Issue 3, 2025 · pp. 123–139 Read article
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Therapeutic Efficacy of Artificial Intelligence based Counselling for Anxiety and Depression: A Systematic Review
Abstract: Background: The occurrence of the COVID-19 pandemic resulted in a notable rise in the prevalence of mental health issues, majorly anxiety and depression. Treatments like cognitive behavioural therapy (CBT) conducted in a face-to-face setting, have consistently demonstrated their effectiveness. Though not always accessible or reasonably priced for everyone, face-to- face treatment environments offer great assistance. AI-based counselling is starting to be a good replacement for those in need of real-time, …
Published in Recent Trends in Social Studies · Vol. 2, Issue 1, 2025 · pp. 8–16 Read article