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39 articles for “and customer engagement”
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AI-Driven Promotion Platforms: Increasing Customer Engagement in Banking
Abstract: Artificial Intelligence has been in talk since data was considered as an asset. Using this data, prolific information has been extracted to gather detailed information and create datasets. Artificial intelligence is shaping the narrative of the world in the 21st century. It has become a driving force behind innovation, influencing various industries and redefining traditional practices. Artificial intelligence has revolutionized customer engagement strategies across industries, particularly Banking. This study explores …
Published in Journal of Artificial Intelligence Research & Advances · Vol. 12, Issue 1, 2025 · pp. 87–92 Read article
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Enhancing Customer Engagement with AI-Driven Movie Recommenders: Integrating Neural Collaborative Filtering, Sentiment Analysis, and Conversational Agents
Abstract: In today’s competitive digital landscape, user engagement is a critical factor for the success of entertainment platforms, especially those offering movie recommendations. This study introduces a comprehensive AI-driven framework designed to enhance customer interaction, satisfaction, and loyalty through the intelligent integration of multiple deep learning models. The system combines three core components: Neural Collaborative Filtering (NCF) for generating personalized movie recommendations based on user behavior and preferences, Long Short-Term Memory …
Published in Journal of Artificial Intelligence Research & Advances · Vol. 12, Issue 3, 2025 · pp. 45–54 Read article
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Harnessing the Power of Big Data for Personalized Marketing
Abstract: In today’s digital age, big data has revolutionized the way businesses engage with customers, driving a shift from traditional blanket marketing strategies to highly personalized campaigns. By examining large volumes of data gathered from various sources like social media, websites, and transaction records, companies can gain valuable insights into consumer behavior, preferences, and buying patterns. Personalized marketing leverages these insights into craft-tailored experiences that resonate with individual customers. For instance, …
Published in Current Trends in Information Technology · Vol. 15, Issue 1, 2025 · pp. 19–22 Read article
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Crafting Consumer Experiences: The Psychology of Retail Interior Design
Abstract: The psychology of retail interior design and its influence on consumer behaviour. Drawing upon theories from environmental psychology, consumer behaviour, and retail management, the study investigates how design elements such as colour, lighting, spatial layout, and sensory experiences shape consumer perceptions, emotions, and decision-making processes in retail environments. A comprehensive review of existing literature provides insights into established theories and previous research findings related to retail interior design and consumer …
Published in International Journal of Architectural Design and Planning · Vol. 2, Issue 1, 2024 · pp. 18–29 Read article
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A Study of the Impact of AI-Powered Recommendation Systems on Consumer Purchase Decisions in the E-Commerce Industry
Abstract: Through personalized suggestions, the e-commerce industry has been affected so much that it has been overtaken by AI-powered recommendation systems. This paper examines the effects of AI-powered recommendations on online shoppers and how they influence product discovery, the engagement level of shoppers, and unplanned purchases. Emerging from the results of a survey of 55 graduates and MBA students, more than 70% of respondents claim that AI has helped them find …
Published in Current Trends in Information Technology · Vol. 16, Issue 1, 2025 · pp. 01–06 Read article
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Automobile Augmented Reality E-Catalogue
Abstract: The automobile augmented reality (AR) E-catalogue is an imaginative application that employs augmented reality innovation to supply an immersive and intelligent way for clients to browse cars and other vehicles online. The application permits clients to see and associated with virtual 3D models of cars in a real-world environment, giving them a much better understanding of the estimate, plan, and highlights of the vehicle. The vehicle AR E-catalogue empowers clients …
Published in Journal of Software Engineering Tools & Technology Trends · Vol. 11, Issue 2, 2024 · pp. 23–27 Read article
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Understanding of Environmental and Cultural Factors Affecting Online Purchase Behavior
Abstract: Online purchase behavior is influenced by a complex interplay of environmental and cultural factors, which are critical to understanding the context of e-commerce. This research aims to explore how these factors shape consumer behavior, providing insights for businesses to enhance their online strategies. Environmental factors include technological infrastructure, economic conditions, and regulatory policies that create the backdrop against which online transactions occur. For instance, a robust internet infrastructure and favorable …
Published in Journal of Communication Engineering & Systems · Vol. 14, Issue 3, 2024 · pp. 29–36 Read article
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A Study on the Impact of Seasonal Sales on E-Commerce Trends in India: Insights from Amazon and Flipkart
Abstract: This study investigates the growing impact of seasonal sales on e-commerce trends in India, with a particular emphasis on two leading platforms, Amazon and Flipkart. Large-scale events such as the Great Indian Festival and the Big Billion Days have become defining moments in the country’s online retail calendar, creating noticeable shifts in consumer purchasing behavior, sales volumes, and digital marketing approaches. The research examines how heavy discounts, limited-time offers, and …
Published in E-Commerce for Future & Trends · Vol. 12, Issue 3, 2025 · pp. 01–06 Read article
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Enhancing Security of UPI Payments Through Artificial Intelligence
Abstract: The integration of Artificial Intelligence (AI) into modern digital payment systems has brought about a significant transformation in the banking and financial sector. Among these systems, the Unified Payments Interface (UPI), developed by the National Payments Corporation of India (NPCI), has emerged as one of the most successful real-time payment mechanisms due to its simplicity, accessibility, and efficiency. With the incorporation of AI technologies, UPI has witnessed notable improvements in …
Published in International Journal of Mobile Computing Technology · Vol. 3, Issue 2, 2025 · pp. 7–12 Read article
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Design and Implementation of an Online Food Ordering System
Abstract: This study illustrates how the Online Food Ordering System has been tailored specifically to address the operational needs of Hotel Ambika, a semi-urban establishment. The system is designed to offer customers a smooth and interactive experience, allowing them to navigate through an organized menu, personalize their orders, and complete transactions with minimal effort. By using secure payment gateways and a virtual cart for easy order management, the system ensures a …
Published in Journal of Computer Technology & Applications · Vol. 16, Issue 2, 2025 · pp. 106–115 Read article
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Human-Centered AI in Museums: Enhancing Accessibility and Visitor Engagement
Abstract: Artificial intelligence (AI) is being used extensively in museums, which are cultural and learning spaces, to improve accessibility, optimize environmental conditions, and improve visitor experiences. Traditional museum designs are evolving to accommodate the demands of contemporary visitors, as they frequently fall short in properly engaging various audiences. AI-powered tools like augmented reality, machine learning, and smart sensors allow museums to design customized, adaptable spaces. Based on real-time visitor data, these …
Published in Journal of Structural Engineering and Management · Vol. 12, Issue 1, 2025 · pp. 27–33 Read article
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Impact of Sustainable Business Practices and Corporate Social Responsibility (CSR) on Corporate Performance
Abstract: Corporate Social Responsibility (CSR) and sustainable business practices are becoming crucial components of corporate operations. Businesses are now adopting greener ways to run their businesses in order to achieve better results. The aim of this research is to investigate how sustainable business practices and Corporate Social Responsibility impact the performance of a company. The research aims to investigate how taking care of the environment, being ethical in business, and being …
Published in Journal of Energy, Environment & Carbon Credits · Vol. 16, Issue 2, 2026 Read article
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Hyper Personalization Using AI: Elevate Fitness
Abstract: In the modern era, many individuals find it challenging to prioritize their health and well-being due to busy lifestyles filled with work, academic, and personal obligations. Conventional fitness and nutrition programs often apply uniform strategies that overlook individual differences in body type, preferences, and goals. This lack of real-time feedback and contextual customization often leads to poor user engagement and unsatisfactory results over time. Elevate is a comprehensive, AI-powered fitness …
Published in Journal of Mobile Computing, Communications & Mobile Networks · Vol. 12, Issue 3, 2025 · pp. 10–21 Read article
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New-Age E-voucher Utility: Redefining Peer-to-Peer Transactions in the Digital Economy
Abstract: This system introduces an innovative new-age e-voucher utility designed to facilitate peer-to-peer (P2P) intake through a person-pleasant cell platform. This revolutionary answer empowers people to create and list e-vouchers for numerous services, experiences, or bodily goods, circumventing conventional channels and fostering an extra direct financial machine. Operating on a decentralized architecture, the utility guarantees stable transactions through fee gateways and contains a recognition machine to set up acceptance as true …
Published in International Journal of Computer Science Languages · Vol. 2, Issue 2, 2024 · pp. 36–46 Read article
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A Comprehensive Review on Teaching Students with Learning Disabilities: The Potential of VR and AR Technology
Abstract: In terms of enhancing learning experiences, the use of virtual reality (VR) and augmented reality (AR) in education has shown encouraging outcomes. These technologies offer immersive, interactive environments that are extremely beneficial to students who struggle with learning. to assess how VR and AR affect learning outcomes in general as well as motivation, engagement, and academic performance. We'll examine how these resources might be applied to support children who face …
Published in International Journal of Children · Vol. 1, Issue 1, 2024 · pp. 31–36 Read article
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Therapeutic Efficacy of Artificial Intelligence based Counselling for Anxiety and Depression: A Systematic Review
Abstract: Background: The occurrence of the COVID-19 pandemic resulted in a notable rise in the prevalence of mental health issues, majorly anxiety and depression. Treatments like cognitive behavioural therapy (CBT) conducted in a face-to-face setting, have consistently demonstrated their effectiveness. Though not always accessible or reasonably priced for everyone, face-to- face treatment environments offer great assistance. AI-based counselling is starting to be a good replacement for those in need of real-time, …
Published in Recent Trends in Social Studies · Vol. 2, Issue 1, 2025 · pp. 8–16 Read article
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Designing for Mind: The Role of Psychology in Retail Interior
Abstract: This research paper investigates the critical role of psychology in retail interior design and its influence on consumer behavior and experience. Through an analysis of psychological principles such as store layout, color psychology, lighting, and sound, this study aims to uncover how these elements can be strategically applied to create engaging and effective retail environments. Two case studies, Westside and Shopper’s Stop at Phoenix Palassio, are examined to demonstrate the …
Published in International Journal of Urban Design and Development · Vol. 2, Issue 2, 2024 · pp. 56–70 Read article
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From Oral to Virtual: The Evolution of Storytelling
Abstract: Storytelling, a timeless art of expressing ideas and emotions, has experienced a revolutionary transformation in the digital era. The emergence of digital platforms like social media, streaming services, podcasts, and interactive apps has completely transformed how stories are created, shared, and experienced. This modern age is marked by accessibility, interactivity, and multimedia convergence, allowing storytellers to reach world audiences in unprecedented fashion. With the advent of the digital era, stories …
Published in Journal of Multimedia Technology & Recent Advancements · Vol. 12, Issue 2, 2025 · pp. 26–32 Read article
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Facial Emotion Detection and Its Applications
Abstract: Facial emotion detection (FED) is an interdisciplinary field that integrates artificial intelligence, computer vision, and machine learning to recognize and interpret human emotions based on facial expressions. The development of FED systems has been propelled by advancements in deep learning, particularly convolutional neural networks (CNNs) and recurrent neural networks (RNNs), which enhance recognition accuracy. Feature extraction techniques, including geometric and appearance-based methods, play a crucial role in classifying emotional states. …
Published in International Journal of Optical Innovations & Research · Vol. 3, Issue 1, 2025 · pp. 8–12 Read article
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Design and Performance Evaluation of PLA-based Umbrella Wheels for Stair-Climbing Robotic Applications
Abstract: Staircase climbing robots require a complex design capable of navigating various stair configurations. A crucial component of such robots is the wheel mechanism. This paper focuses on the umbrella wheel mechanism and its application in staircase climbing robots. In this study, a PLA–based umbrella wheel structure is developed and fabricated using fused deposition modeling (FDM) for application in stair-climbing robots. The umbrella wheel geometry enables transformation from a circular rolling …
Published in Journal of Polymer & Composites · Vol. 14, Issue 3, 2026 · pp. 808–824 Read article