Offline and Online Marketing Strategies in University Libraries of Southern Tamil Nadu

Mahibha G.; P. Balasubramanian

Abstract

This paper discusses the Offline and Online marketing strategies in southern Tamil Nadu university libraries. The primary data collected from faculty members, research scholars, and students from the state Universities in the Southern part of Tamil Nadu are collected. The stratified random sampling technique was used. 120 questionnaires were distributed to each university, resulting in a total distribution of 600 questionnaires. Out of 600 responses, 565 responded, and the rate is 94.18%. The study was executed with the primary objective to identify the demographic details of respondents of the Universities Libraries in Southern Tamil Nadu, analyse the offline marketing strategies in the libraries of Universities in Southern Tamil Nadu and identify the Online Marketing strategies in the libraries of Universities in the study area. The study revealed that, out of 565, 109 (29%) were from Mother Teresa Womens University, 118 (20.88%) were from Manonmaniam Sundaranar University, 115 (20.35%) were from Madurai Kamaraj University, 111 (19.65%) from Alagappa University and 112 (19.82) from The Gandhigram Rural Institute have received the Responses It is noted that highest responses received from Manonmaniam Sundaranar University. Besides 164 (29.02%) of them Faculty Members, 209 (37%) Research Scholars and 192 (33.98%) Students responded. Among the respondents; category, more Research Scholars were more than others. They also exposed that; Every library must have a vision and mission statement for this age band of students. The library can provide edutainment (education + entertainment) books to attract users, and the library can arrange question- and-answer sessions between the librarian and students once every three months.

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