marketing strategies
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Measuring Social Media’s Impact on Impulse Buying Behavior
Abstract: This study investigates the influence of social media on impulse buying behavior, focusing on how various platforms drive spontaneous purchases and the psychological and demographic factors that contribute to this behavior. Using a mixed-method approach, the research combines quantitative surveys with qualitative insights to offer a comprehensive analysis. We explore how different types of content, such as targeted advertisements, influencer endorsements, and user-generated media, impact consumer impulses. The study examines …
Published in Journal of Multimedia Technology & Recent Advancements · Vol. 12, Issue 1, 2025 · pp. 14–22 Read article
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Automobile Augmented Reality E-Catalogue
Abstract: The automobile augmented reality (AR) E-catalogue is an imaginative application that employs augmented reality innovation to supply an immersive and intelligent way for clients to browse cars and other vehicles online. The application permits clients to see and associated with virtual 3D models of cars in a real-world environment, giving them a much better understanding of the estimate, plan, and highlights of the vehicle. The vehicle AR E-catalogue empowers clients …
Published in Journal of Software Engineering Tools & Technology Trends · Vol. 11, Issue 2, 2024 · pp. 23–27 Read article