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• Published Subscription 11 Jan 2023

  Offline and Online Marketing Strategies in University Libraries of Southern Tamil Nadu

  By Mahibha G., P. Balasubramanian

  Abstract: This paper discusses the Offline and Online marketing strategies in southern Tamil Nadu university libraries. The primary data collected from faculty members, research scholars, and students from the state Universities in the Southern part of Tamil Nadu are collected. The stratified random sampling technique was used. 120 questionnaires were distributed to each university, resulting in a total distribution of 600 questionnaires. Out of 600 responses, 565 responded, and the rate …

  Published in Journal of Advancements in Library Sciences · Vol. 9, Issue 3, 2022 · pp. 1–13 Read article →