STM Journals Peer-reviewed research from Consortium e-Learning Network

E-Commerce for Future & Trends

Attitudinal Change of Consumers towards Online Shopping in India

  1. Amit Kishore Sinha
  2. Sandeep Singh

Abstract

Present research paper is based upon attitude change of consumers who are purchasing goods from online stores. On the basis of consumers past buying behaviour their previous attitude was measured and compared with present attitude towards online buying. Changes in consumer attitude were analysed and interpreted using frequency distribution, mean values, standard deviation and t-test. It was found that in general consumers are showing positive attitudinal change towards online buying in India.Keywords: Online buying, consumer buying, consumer behaviour, attitudeCite this ArticleAmit Kishore Sinha, Sandeep Singh. Attitudinal Change of Consumers towards Online Shopping in India. E - Commerce for Future & Trends. 2018; 5(1): 23–29p.
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