1 publication

• Published Subscription 29 May 2018

  Attitudinal Change of Consumers towards Online Shopping in India

  By Amit Kishore Sinha, Sandeep Singh

  Abstract: Present research paper is based upon attitude change of consumers who are purchasing goods from online stores. On the basis of consumers past buying behaviour their previous attitude was measured and compared with present attitude towards online buying. Changes in consumer attitude were analysed and interpreted using frequency distribution, mean values, standard deviation and t-test. It was found that in general consumers are showing positive attitudinal change towards online buying …

  Published in E-Commerce for Future & Trends · Vol. 5, Issue 1, 2018 · pp. 23–29 Read article →