3 publications
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Relationship between Consumer Online Search Behaviour & Their Online Buying Intention having Income as Moderating VariableBy Amit Kishore Sinha
Abstract: This research work aims to study the relationship between consumer online search behaviour on e-tail websites and their online buying intention from such websites. This relationship is also studied in presence of income as moderating variable. Research is based upon primary survey of 500 respondents of Madhya Pradesh. For the purpose of analysis percentage analysis, correlation analysis and regression analysis were used. It was found that there is a relationship …
Published in E-Commerce for Future & Trends · Vol. 5, Issue 2, 2018 · pp. 17–22 Read article →
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Consumer Marital Status affecting their Online Buying PreferencesBy Amit Kishore Sinha
Abstract: This research work aims to study the effect of consumer’s marital status on their preferences towards online buying of goods. Research work focuses that among seven service marketing mix components (product, price, place, promotion, process, people and physical evidence) which factors are influenced by consumer’s marital status. Primary data from the respondents against twenty eight statements related to service marketing mix components have been collected and analysed against marital status …
Published in E-Commerce for Future & Trends · Vol. 5, Issue 1, 2018 · pp. 30–37 Read article →
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Attitudinal Change of Consumers towards Online Shopping in IndiaBy Amit Kishore Sinha, Sandeep Singh
Abstract: Present research paper is based upon attitude change of consumers who are purchasing goods from online stores. On the basis of consumers past buying behaviour their previous attitude was measured and compared with present attitude towards online buying. Changes in consumer attitude were analysed and interpreted using frequency distribution, mean values, standard deviation and t-test. It was found that in general consumers are showing positive attitudinal change towards online buying …
Published in E-Commerce for Future & Trends · Vol. 5, Issue 1, 2018 · pp. 23–29 Read article →