color psychology
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Designing for Mind: The Role of Psychology in Retail Interior
Abstract: This research paper investigates the critical role of psychology in retail interior design and its influence on consumer behavior and experience. Through an analysis of psychological principles such as store layout, color psychology, lighting, and sound, this study aims to uncover how these elements can be strategically applied to create engaging and effective retail environments. Two case studies, Westside and Shopper’s Stop at Phoenix Palassio, are examined to demonstrate the …
Published in International Journal of Urban Design and Development · Vol. 2, Issue 2, 2024 · pp. 56–70 Read article
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ColorCraft: Using Psychology to Create Meaningful Interior Designs
Abstract: This research delves into the crucial role of color psychology in interior design, which profoundly influences the atmosphere, mood, and perception of a space. By scrutinizing the connection between color and psychology, designers can effectively craft environments that evoke desired emotions and behaviors in occupants. The paper thoroughly examines existing literature on color psychology, elucidating how different colors provoke specific emotional and physiological reactions. It also explores the cultural and …
Published in Trends in Opto-electro & Optical Communication · Vol. 14, Issue 1, 2024 · pp. 20–27 Read article
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The Role of Color in Influencing Consumers
Abstract: Marketers have long used color's ability to attract customers' attention. Products with attractive packaging will definitely attract the attention of customers and differentiate themselves from other products on the shelf. Many studies have shown that color dulling can occur when the representation of color relationships is not consistent. Thus, the purpose of this study is to comprehend how color influences consumers. In order to find out the participants' preferred colors, …
Published in International Journal of Behavioral Sciences · Vol. 1, Issue 1, 2024 · pp. 39–49 Read article
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Interior Design and Well-being: Enhancing Mental Health through Design
Abstract: In contemporary society, where stressors abound and mental health concerns are prevalent, the role of interior design in promoting well-being has garnered increasing attention. This abstract provides an in-depth exploration of how strategic design interventions can positively impact mental health and enhance overall quality of life. Beginning with an examination of the psychological foundations, this abstract elucidates the intricate relationship between design elements and mental states. It discusses how factors …
Published in International Journal of Behavioral Sciences · Vol. 1, Issue 1, 2024 · pp. 9–18 Read article