color psychology
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The Role of Color in Influencing Consumers
Abstract: Marketers have long used color's ability to attract customers' attention. Products with attractive packaging will definitely attract the attention of customers and differentiate themselves from other products on the shelf. Many studies have shown that color dulling can occur when the representation of color relationships is not consistent. Thus, the purpose of this study is to comprehend how color influences consumers. In order to find out the participants' preferred colors, …
Published in International Journal of Behavioral Sciences · Vol. 1, Issue 1, 2024 · pp. 39–49 Read article
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Interior Design and Well-being: Enhancing Mental Health through Design
Abstract: In contemporary society, where stressors abound and mental health concerns are prevalent, the role of interior design in promoting well-being has garnered increasing attention. This abstract provides an in-depth exploration of how strategic design interventions can positively impact mental health and enhance overall quality of life. Beginning with an examination of the psychological foundations, this abstract elucidates the intricate relationship between design elements and mental states. It discusses how factors …
Published in International Journal of Behavioral Sciences · Vol. 1, Issue 1, 2024 · pp. 9–18 Read article