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1 article for “store layout”
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Designing for Mind: The Role of Psychology in Retail Interior
Abstract: This research paper investigates the critical role of psychology in retail interior design and its influence on consumer behavior and experience. Through an analysis of psychological principles such as store layout, color psychology, lighting, and sound, this study aims to uncover how these elements can be strategically applied to create engaging and effective retail environments. Two case studies, Westside and Shopper’s Stop at Phoenix Palassio, are examined to demonstrate the …
Published in International Journal of Urban Design and Development · Vol. 2, Issue 2, 2024 · pp. 56–70 Read article