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102 articles for “social media”
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Trapped in the Feed: The Psychology of Social Media Addiction, Algorithms, and Fear of Missing Out (FoMO)
Abstract: Social media has now become the most crucial part of our life which has multiple advantages, such as connecting with old friends, sharing personal experiences, creating a good social circle, and accessing knowledgeable information. However, excessive use can result in social media addiction. This research paper aims to determine the psychology behind social media addiction and its factors, how the psychological behaviors can lead to social media addiction, the role …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 14, Issue 3, 2024 · pp. 8–19 Read article
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Role of Social Media in General Elections 2024 in India
Abstract: The role of social media in the 2024 general elections in India is poised to be a transformative force, significantly impacting political communication, voter engagement, and campaign strategies. With nearly one-third of the electorate having consistent access to social media, this election marks a critical juncture in Indian democracy, reflecting the rapid evolution of digital platforms as vital tools for political outreach and discourse. This shift follows a historical trajectory …
Published in Recent Trends in Social Studies · Vol. 2, Issue 2, 2025 · pp. 50–60 Read article
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The Awareness–Behaviour Paradox: Media Literacy and Social Media Risk Behaviour Among Nigerian Undergraduates
Abstract: Background: The proliferation of internet-capable devices and social media platforms has created an intricate web of risks for Nigerian undergraduates, including cyberbullying, addiction, misinformation, and exposure to indecent content. While media literacy has been widely proposed in Western scholarship as a sustainable intervention for responsible online behaviour, its protective mechanisms remain insufficiently understood in non-Western contexts, particularly with respect to the psychological pathways through which literacy operates. Objectives: This study …
Published in International Journal of Behavioral Sciences · Vol. 3, Issue 1, 2026 · pp. 121–126 Read article
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Social Media Usage Among Youth in Punjab: Platform Preferences, Usage Habits, and Academic Impact
Abstract: Background: The role of social media in daily life and communication activities continues to grow, especially among young people. Given the shift towards more social interaction and engagement online, it is important to look at the preferences of the platforms, their habits of usage, and how they relate with academic engagement. This research study analyzes the social media utilization patterns of youth residing in Punjab, India with the aim of …
Published in Journal of Communication Engineering & Systems · Vol. 15, Issue 2, 2025 · pp. 21–30 Read article
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The Effects of Social Media on Mental Health
Abstract: This study explores the complex link between social media use and consequences related to mental health. The study explores both positive and negative effects, noting the possibility for psychological well-being through fulfilling online connections, in recognition of the complex nature of this relationship. It tackles the issues around excessive usage of social media at the same time, highlighting the need for awareness and unbiased viewpoints. To maximize user experiences, the …
Published in Journal of Multimedia Technology & Recent Advancements · Vol. 11, Issue 1, 2024 · pp. 10–13 Read article
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The Impact of Social Media on Mental Health
Abstract: This study explores the multifaceted influence of social media on Generation Z, focusing on both its positive and negative impacts. On one hand, social media platforms provide Gen Z with essential tools for social connection, emotional support, self-expression, and the creation of online communities. These digital spaces often serve as outlets for creativity and identity exploration. On the other hand, excessive or unhealthy use of these platforms has been linked …
Published in Journal of Web Engineering & Technology · Vol. 12, Issue 2, 2025 · pp. 1–5 Read article
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Assessing the Impact of Social Media on Mental Health: A Comprehensive Review of Benefits, Risks, and Future Directions
Abstract: Social media is now a major part of everyday life, shaping how people connect, communicate, and view the world. Although social media brings many advantages like better connectivity, easy access to information, and platforms for self-expression, experts and researchers are increasingly worried about its effects on mental health. This paper explores the dual nature of social media, highlighting both its advantages and drawbacks, particularly its psychological effects. The widespread use …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 15, Issue 2, 2025 Read article
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A Correlational Study to Assess the Effect of Social Media Engagement on Body Image Among Adolescents in Selected School, Haryana, India
Abstract: Social media has become an undeniable force in shaping modern social interactions, particularly among adolescents. Social media platforms are often criticized for perpetuating unattainable beauty ideals. These platforms frequently showcase images highlighting slimness, youth, and flawless skin, often manipulated by filters, photo editing tools, or even cosmetic surgery. These portrayals of "ideal" beauty can distort adolescents' sense of themselves, leading to increased body dissatisfaction. Objectives of the study were: (i) …
Published in International Journal of Community Health Nursing And Practices · Vol. 3, Issue 2, 2025 · pp. 46–64 Read article
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Measuring Social Media’s Impact on Impulse Buying Behavior
Abstract: This study investigates the influence of social media on impulse buying behavior, focusing on how various platforms drive spontaneous purchases and the psychological and demographic factors that contribute to this behavior. Using a mixed-method approach, the research combines quantitative surveys with qualitative insights to offer a comprehensive analysis. We explore how different types of content, such as targeted advertisements, influencer endorsements, and user-generated media, impact consumer impulses. The study examines …
Published in Journal of Multimedia Technology & Recent Advancements · Vol. 12, Issue 1, 2025 · pp. 14–22 Read article
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Addiction to Social Media Platforms Among Undergraduate Students
Abstract: Social media addiction is characterized by an excessive preoccupation with social media platforms, leading to an inability to control the urge to engage with them, which in turn disrupts various aspects of life. A substantial majority, approximately 90%, of individuals aged 18 to 29 years, utilize some form of social media. Statistics suggest that the global prevalence of social media addiction exceeds 210 million individuals. The study sought to assess …
Published in International Journal of Community Health Nursing And Practices · Vol. 2, Issue 1, 2024 · pp. 1–9 Read article
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Influence of Social Media on Anxiety, Depression, and Loneliness: A Review
Abstract: Social media is a daily tool for communication, entertainment, and information exchange for millions of individuals worldwide. However, worries regarding its possible detrimental effects on mental health have surfaced, especially about despair, anxiety, and loneliness. This study's goal was to examine the connection between mental health issues and social media use. It highlights the clear connection between elevated psychological discomfort—such as anxiety, depression symptoms, loneliness, and overuse of social media—and …
Published in Recent Trends in Social Studies · Vol. 2, Issue 1, 2025 · pp. 22–27 Read article
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Role and Importance of Machine Learning in Social Media
Abstract: The widespread adoption of social media platforms has transformed the way individuals interact and communicate. Going beyond personal connections, social media has evolved into a potent tool for sharing information, shaping ideas, and fostering participation across various industries. Machine learning is pivotal in enhancing social media's impact. Social media generates vast data daily, and machine learning is essential for extracting insights. Sentiment analysis, a machine learning application, identifies emotions in …
Published in Journal of Mobile Computing, Communications & Mobile Networks · Vol. 11, Issue 1, 2024 · pp. 23–30 Read article
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Spirituality-Based Psychotherapies in Relation to Social Media Addiction: A Review
Abstract: Social media addiction has become a pressing concern, characterized by compulsive usage that significantly impacts mental health. In the digital age, where the boundaries between the virtual and the real have blurred, social networking sites (SNS) have emerged as pivotal platforms that shape the lives of young people. Most people's life now revolve around social networking sites, particularly those of teens. Excessive engagement with social media can have adverse effects …
Published in International Journal of Behavioral Sciences · Vol. 1, Issue 2, 2024 · pp. 39–47 Read article
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The Power of Persuasion: How Social Engineers Exploit Social Media Dynamics
Abstract: Social engineering, the strategic manipulation of individualities through cerebral tactics, thrives on social media platforms, where specific dynamics enhance its impact. This study delves into the styles social masterminds employ to exploit social media, assaying common strategies like phishing, impersonation, misinformation, and emotional prayers. Social media provides rich ground for these tactics through features similar as algorithmic modification, stoner obscurity, and echo chambers, which allow social masterminds to reach and …
Published in Journal Of Network security · Vol. 13, Issue 1, 2025 · pp. 37–44 Read article
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Social Media Analysis Using Big Data
Abstract: Social media has become an essential aspect of everyday life across different age groups, serving functions ranging from sharing personal updates to staying informed about social developments. Our objective is to harness big data to extract meaningful insights from the immense and ever-expanding volume of data generated on social media platforms. We will collect and analyze data from various social media sources, including text, images, and user interactions, using cutting-edge …
Published in Journal of Advanced Database Management & Systems · Vol. 11, Issue 3, 2024 · pp. 35–46 Read article
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The Role of Social Media Analytics in Integrated Marketing Communication and Understanding Consumer Behaviour: The Pathway to Optimal Customer Relationship Management
Abstract: This study explores the role of social media analytics in understanding consumer behavior within the context of Integrated Marketing Communication (IMC). Businesses now have access to a lot of data thanks to the spread of social media platforms, which can give them important insights into consumer preferences, attitudes, and behaviors. This study discusses the methodologies and tools used in social media analytics and how they can be leveraged to enhance …
Published in International Journal of Electronics Automation · Vol. 1, Issue 1, 2023 · pp. 22–29 Read article
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A Mathematical Perspective on Recent Cloud-Computing Trends for Scalable and Secure Social-Media Platforms
Abstract: Cloud computing underpins modern social-media platforms by providing elastic compute, storage, and data-processing pipelines capable of absorbing highly bursty workloads. This paper surveys recent cloud-native trends—serverless and event-driven design, container orchestration, edge/CDN offload, streaming analytics, and privacy-enhancing security controls—and formalizes their impact through a compact mathematical model. We express workload volatility using arrival-rate functions, use queueing-based capacity sizing to derive auto-scaling rules, and formulate an optimization objective that balances cost …
Published in Recent Trends in Mathematics · Vol. 3, Issue 2, 2026 · pp. 35–40 Read article
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Enhancing User Engagement and Content Relevance: A Novel Approach to Social Media Post Recommendation System
Abstract: The social media post recommendation system is an innovative solution aimed at optimizing content delivery for users in today's digital age. Its primary motive is to tailor online experiences, ensuring users receive posts most relevant to their preferences. Various machine learning algorithms are employed to suggest related posts. This system leverages advanced algorithms and analytics, producing key results that highlight user engagement metrics and content relevance. Preliminary findings of this …
Published in International Journal of Algorithms Design and Analysis Review · Vol. 2, Issue 2, 2024 · pp. 1–7 Read article
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Data Mining for E-Commerce and Social Media: Insights and Future Research Directions
Abstract: The fast expansion of e-commerce and social media has heralded a new era of data-rich settings, with enormous quantities of user interactions, preferences, and transactions generated on a daily basis. Data mining has developed as a critical strategy for leveraging big datasets, allowing businesses to gain concrete knowledge and drive decision-making. Data mining in e-commerce improves operational efficiency and user pleasure by allowing for personalized recommendations, consumer segmentation, fraud detection, …
Published in E-Commerce for Future & Trends · Vol. 12, Issue 1, 2025 · pp. 14–23 Read article
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Online Hate Speech on Social Media Platforms
Abstract: Social media is an online interactive digital platform which allows large number of group of people to connect with each other virtually, to create content and share their thoughts, information, ideas, and much more in the form of text, pictures, and videos. But sometime people share their negative view, and their message is turned into hate speech. Hate speech is of two types: online and offline. Online hate speech spreads …
Published in International Journal of Mobile Computing Technology · Vol. 2, Issue 1, 2024 · pp. 16–25 Read article