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3 articles for “green purchase behavior”
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Consumer Behavior Trends Supporting Green Marketing
Abstract: Growing environmental concerns and the increasing emphasis on sustainability have significantly influenced consumer preferences, leading to a noticeable shift toward eco-friendly products and the emergence of green marketing as a key strategic approach for businesses. The study aims at evaluating consumer behavior trends based on the concept of green marketing, including environment awareness, attitudes of the consumers and how it influences consumer buying behavior and confidence in green marketing claims. …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 16, Issue 2, 2026 Read article
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The Mediating Role of Label Trust in Shaping Green Purchase Attitudes Among Young Consumers: Sustainable Chemical Transparency in FMCG Packaging
Abstract: This study looks at the function of Perceived Chemical Transparency (PCT) in influencing consumers' Green Purchase Attitude (GPA) in the Fast-Moving Consumer Goods (FMCG) sector, with Label Trust (LT) serving as a significant mediating factor and Environmental Concern (EC) acting as a direct predictor. Based on the Theory of Planned Behavior and Signaling Theory, the study hypothesizes that clear disclosure of chemical and polymer-related information increases trust in eco-labels and …
Published in Journal of Polymer & Composites · Vol. 14, Issue 1, 2026 · pp. 1308–1319 Read article
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Green Remediation and Eco-Sustainability: Enhancing Human Wellness and Welfare Through Planned Integration of Eco-Composites
Abstract: Green remediation involves assessing the complete environmental impact of implementing a solution and integrating choices to optimize the overall environmental gains from cleanup actions. This introductory guide delineates the principles of green remediation and explores possibilities for diminishing the environmental footprint of cleanup activities over the course of a project. Conserving environment is a prime concern soliciting our attention for making the external environment, including the physical, natural, social and …
Published in Journal of Polymer & Composites · Vol. 13, Issue 3, 2025 · pp. 242–251 Read article