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64 articles for “digital trust”
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The Power of Persuasion: How Social Engineers Exploit Social Media Dynamics
Abstract: Social engineering, the strategic manipulation of individualities through cerebral tactics, thrives on social media platforms, where specific dynamics enhance its impact. This study delves into the styles social masterminds employ to exploit social media, assaying common strategies like phishing, impersonation, misinformation, and emotional prayers. Social media provides rich ground for these tactics through features similar as algorithmic modification, stoner obscurity, and echo chambers, which allow social masterminds to reach and …
Published in Journal Of Network security · Vol. 13, Issue 1, 2025 · pp. 37–44 Read article
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Digital Agriculture Schemes in Kerala: Risk Analysis and Multi-Layered Security Framework
Abstract: Kerala’s agricultural sector is undergoing rapid digital transformation, driven by initiatives such as the e-Krishi platform and the growing adoption of Internet of Things (IoT)–enabled precision farming technologies. While these developments promise improved productivity, transparency, and data-driven decision-making, they also introduce significant cybersecurity and data governance challenges that cannot be overlooked. This paper critically examines the emerging security, privacy, and operational risks associated with the digitization of agricultural services in …
Published in Journal Of Network security · Vol. 14, Issue 1, 2026 · pp. 23–30 Read article
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Secure Streaming Services and Consumer Behaviour: Cryptographic Innovations and Impulsive Buying in the Digital Film Industry
Abstract: This study examines the interaction between cryptographic advancements, secure streaming services, and impulsive buying behaviour within the digital film industry. It explores how improvements in data encryption and decryption enhance the security of streaming platforms, impacting consumer purchasing choices. As streaming services grow in popularity, secure environments play a crucial role in fostering trust, which may encourage impulsive buying by providing consumers with a sense of safety and ease of …
Published in Journal Of Network security · Vol. 13, Issue 1, 2025 · pp. 28–36 Read article
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Cybersecurity Early Detection Algorithms for Threats
Abstract: Cybersecurity plays a vital role in protecting digital systems, networks, and data from unauthorized access, misuse, and cyberattacks in an increasingly interconnected world. As reliance on internet-based technologies continues to grow, the frequency and sophistication of cyber threats have also increased, making effective cybersecurity strategies essential. Cybersecurity encompasses a comprehensive framework that integrates technological solutions, organizational processes, and human awareness to ensure the confidentiality, integrity, and availability of information. Key …
Published in Journal Of Network security · Vol. 14, Issue 1, 2026 · pp. 31–37 Read article
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Secure Forge: Deepfake Image Detection Using Vision Transformers
Abstract: Deepfake technologies have become a major risk to the credibility and trustworthiness of digital visual information. Using powerful generative models like GANs and autoencoders, deepfakes can generate highly realistic fake videos and images, resulting in misinformation, identity theft, and public loss of trust in digital media. Classic Convolutional Neural Networks (CNNs) while being highly effective in initial-stage, deepfake detection tend to be limited by their local receptive fields and dependency …
Published in Journal of Image Processing & Pattern Recognition Progress · Vol. 12, Issue 3, 2025 · pp. 32–45 Read article
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AI Voice Detection Tool
Abstract: In today’s digital era, distinguishing between AI-generated and human voices is more important than ever. This project introduces an AI-based voice detection system designed to accurately identify synthetic voices, ensuring security and authenticity across various applications like cybersecurity, media verification, and fraud prevention.Our system works by analyzing incoming audio samples and comparing them against a diverse database of both AI-generated and real human voices. Using advanced machine learning and signal …
Published in Journal of Instrumentation Technology & Innovations · Vol. 16, Issue 1, 2026 · pp. 1–8 Read article
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Blockchain, Evolution, and Future Scope: An Overview
Abstract: A blockchain serves as a transparent and immutable record of transactions, offering unparalleled security and trust in a digital environment. Its decentralized nature ensures that no single authority has control over the network, fostering a level playing field for all participants. While cryptocurrencies such as Bitcoin have popularized blockchain technology, its potential extends far beyond digital currencies. In addition to financial transactions, blockchain can revolutionize various industries, including supply chain …
Published in Journal of Advanced Database Management & Systems · Vol. 11, Issue 2, 2024 · pp. 14–24 Read article
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Digital Payments as a Driver of Sustainable Consumption: A Consumer-Based Study of Perceived Challenges and Opportunities in FinTech Ecosystems
Abstract: The Digital Payment Systems evolved remarkably fast, and so, have transformed the way in which the consumer makes purchases for products and services as well as the way in which they function economically, i.e., how they consume things. Beyond convenience and efficiency, digital payments are increasingly viewed as a potential driver of sustainable consumption by reducing cash dependency, improving transaction transparency, and supporting responsible spending practices. This study examines digital …
Published in International Journal of Optical Innovations & Research · Vol. 4, Issue 1, 2026 · pp. 1–12 Read article
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Computer and Commerce – Relationship for The Future
Abstract: The relationship between computers and commerce has evolved dramatically over the past few decades, transforming the way businesses operate and how consumers interact with markets. This synergy continues to grow and holds significant potential for the future. Computers, through advancements in artificial intelligence (AI), machine learning, cloud computing, and big data analytics, have revolutionized commerce by enhancing efficiency, improving decision-making, and fostering innovation. In the future, we can expect even …
Published in E-Commerce for Future & Trends · Vol. 12, Issue 2, 2025 · pp. 42–59 Read article
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A Study of the Impact of AI-Powered Recommendation Systems on Consumer Purchase Decisions in the E-Commerce Industry
Abstract: Through personalized suggestions, the e-commerce industry has been affected so much that it has been overtaken by AI-powered recommendation systems. This paper examines the effects of AI-powered recommendations on online shoppers and how they influence product discovery, the engagement level of shoppers, and unplanned purchases. Emerging from the results of a survey of 55 graduates and MBA students, more than 70% of respondents claim that AI has helped them find …
Published in Current Trends in Information Technology · Vol. 16, Issue 1, 2025 · pp. 01–06 Read article
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Exploring the Intersection of Blockchain and Cybersecurity
Abstract: The digital landscape is an increasingly contested battleground, where the escalating sophistication of cyber threats consistently challenges the efficacy of traditional, centralized security architectures. Pervasive data breaches, identity theft, and vulnerabilities stemming from single points of failure underscore an urgent need for a paradigm shift in cybersecurity. This study posits that blockchain technology, with its foundational principles of decentralization, immutability, cryptographic security, and transparent distributed consensus, offers a transformative framework …
Published in Current Trends in Information Technology · Vol. 16, Issue 1, 2025 · pp. 32–42 Read article
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Analysis of Market Growth of Digital Payment Tools in India with Special Reference to UPI
Abstract: Digital transaction provides a transparent and easy way for customers; this new paradigm of financial transactions leads to an increment in the trust of customers. The Indian retail market has completely shifted to the Unified Payment Interface (UPI) for digital payment transactions. The Internet and Mobile Association of India report forecasts that the number will reach 900 million by 2025. Digital transactions facilitate numerous benefits over cash transactions, including convenience, …
Published in Journal of Artificial Intelligence Research & Advances · Vol. 11, Issue 3, 2024 · pp. 1–12 Read article
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Cracking the Code: A Study on Exploitable Weaknesses in QR Code Technology
Abstract: This study investigates the exploitable weaknesses inherent in quick response (QR) code technology, aiming to provide insights into potential security risks and mitigation strategies. QR codes, ubiquitous in modern society, serve various purposes ranging from marketing to authentication. However, their widespread utilization also renders them vulnerable to exploits by malicious actors. The research identifies common vulnerabilities such as data tampering, code injection, and phishing attacks, which can have significant consequences, …
Published in Journal Of Network security · Vol. 12, Issue 2, 2024 · pp. 9–17 Read article
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A Secure Storage Model with Authentication and Optimal Key Generation Based Encryption
Abstract: In digital forensics, ensuring the secure storage of digital evidence is crucial. This paper introduces a new method that uses advanced encryption and key generation techniques to protect digital evidence throughout an investigation. Cloud forensics, a modern approach to digital forensics, aims to safeguard evidence from online hacking. However, storing all evidence in one central location can reduce its reliability. To address this, we propose a digital forensics architecture for …
Published in Journal of Control & Instrumentation · Vol. 17, Issue 1, 2026 · pp. 7–13 Read article
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Blockchain Technology: Challenges and Opportunities
Abstract: Blockchain is a revolutionary digital, distributed network technology which has the power to replace third party trusted with mathematical concept and algorithms. It is considered as a change in every aspect in the life of humans. It is basically the peer-to-peer connection within a decentralized database. Blockchain provides us with the features of security, privacy, accessibility as well as immutability. Blockchains are mostly used for registering transactions, authenticating and validating …
Published in Journal of Advanced Database Management & Systems · Vol. 12, Issue 1, 2025 · pp. 21–30 Read article
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Factors Influencing Online Purchase Behavior of Rural Consumers
Abstract: Online shopping has become a commonplace aspect of today's consumer landscape due to the rapid growth of e-commerce. This study explores the particular elements that impact rural consumers' online purchase behavior, whereas a large body of research has concentrated on the online shopping behavior of urban consumers. This study delves into the critical elements that influence rural consumers' online buying decision-making processes, based on comprehensive surveys and data analysis. The …
Published in E-Commerce for Future & Trends · Vol. 11, Issue 1, 2024 · pp. 5–16 Read article
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Measuring Social Media’s Impact on Impulse Buying Behavior
Abstract: This study investigates the influence of social media on impulse buying behavior, focusing on how various platforms drive spontaneous purchases and the psychological and demographic factors that contribute to this behavior. Using a mixed-method approach, the research combines quantitative surveys with qualitative insights to offer a comprehensive analysis. We explore how different types of content, such as targeted advertisements, influencer endorsements, and user-generated media, impact consumer impulses. The study examines …
Published in Journal of Multimedia Technology & Recent Advancements · Vol. 12, Issue 1, 2025 · pp. 14–22 Read article
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Consumer Awareness and Adoption Barriers of E-Pharmacy Services in Delhi/NCR: A Mixed-Methods Investigation
Abstract: Background: The rapid digitization of India's pharmaceutical market has positioned e-pharmacies as a transformative force; yet, consumer adoption remains significantly low despite growing awareness. Objectives: This study investigates consumer awareness levels, purchasing behaviors, trust perceptions, and adoption barriers regarding e-pharmacy services among urban Indian consumers. Methods: A sequential explanatory mixed-methods design was employed. Quantitative data were gathered via a structured questionnaire administered to 65 respondents in Delhi. Qualitative insights were …
Published in Research and Reviews: A Journal of Pharmacology · Vol. 16, Issue 2, 2026 Read article
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A Trust-Enhanced Security Architecture for Authenticating Customer Records in Banking Institutions
Abstract: The growing digital disruption of banking and financial services has completely altered the face of customer onboarding, money transactions, and financial service deliveries. Even as digital technologies provide unparalleled levels of efficiency and accessibility for consumers of financial services, they have also presented new challenges that are equally daunting. Among the growing number of financial threats that digital technology has spawned is the risk of synthetic identity fraud. Unlike identity …
Published in Journal Of Network security · Vol. 14, Issue 1, 2026 · pp. 16–22 Read article
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Impact of Vaccine Awareness Campaigns on Pharmacovigilance Reporting and Public Safety Monitoring
Abstract: Vaccination programs have significantly contributed to the reduction of infectious diseases worldwide; however, their success is closely tied to public confidence and robust safety monitoring systems. Pharmacovigilance plays a critical role in identifying, assessing, and preventing adverse events following immunization (AEFI). In recent years, vaccine awareness campaigns have emerged as a pivotal strategy to improve public knowledge, reduce vaccine hesitancy, and enhance reporting of adverse drug reactions (ADRs). This review …
Published in International Journal of Vaccines · Vol. 3, Issue 2, 2026 · pp. 1–14 Read article