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16 articles for “digital marketing”
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The Role of Social Media Analytics in Integrated Marketing Communication and Understanding Consumer Behaviour: The Pathway to Optimal Customer Relationship Management
Abstract: This study explores the role of social media analytics in understanding consumer behavior within the context of Integrated Marketing Communication (IMC). Businesses now have access to a lot of data thanks to the spread of social media platforms, which can give them important insights into consumer preferences, attitudes, and behaviors. This study discusses the methodologies and tools used in social media analytics and how they can be leveraged to enhance …
Published in International Journal of Electronics Automation · Vol. 1, Issue 1, 2023 · pp. 22–29 Read article
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New-Age E-voucher Utility: Redefining Peer-to-Peer Transactions in the Digital Economy
Abstract: This system introduces an innovative new-age e-voucher utility designed to facilitate peer-to-peer (P2P) intake through a person-pleasant cell platform. This revolutionary answer empowers people to create and list e-vouchers for numerous services, experiences, or bodily goods, circumventing conventional channels and fostering an extra direct financial machine. Operating on a decentralized architecture, the utility guarantees stable transactions through fee gateways and contains a recognition machine to set up acceptance as true …
Published in International Journal of Computer Science Languages · Vol. 2, Issue 2, 2024 · pp. 36–46 Read article
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Role of Social Media in General Elections 2024 in India
Abstract: The role of social media in the 2024 general elections in India is poised to be a transformative force, significantly impacting political communication, voter engagement, and campaign strategies. With nearly one-third of the electorate having consistent access to social media, this election marks a critical juncture in Indian democracy, reflecting the rapid evolution of digital platforms as vital tools for political outreach and discourse. This shift follows a historical trajectory …
Published in Recent Trends in Social Studies · Vol. 2, Issue 2, 2025 · pp. 50–60 Read article
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The Pursuit of Passion: Navigating Career Choices in Today’s Competitive Landscape
Abstract: In today’s world, it’s common to see people chasing after name, fame, and wealth. While there’s nothing inherently wrong with ambition, this persistent pursuit often comes at the expense of genuine happiness, fun, and enjoyment. This is particularly evident among teenagers, who face immense pressure from their parents, peers, and societal expectations. Parents often place their unfulfilled dreams and aspirations onto their children, hoping they will achieve swift success and …
Published in International Journal of Children · Vol. 2, Issue 1, 2025 · pp. 32–36 Read article
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Influence of Antibiotic Promotion Practices on Pharmacovigilance and Resistance Reporting Patterns
Abstract: The global escalation of antimicrobial resistance (AMR) has emerged as a critical public health crisis, undermining decades of therapeutic advancements. While inappropriate prescribing and misuse of antibiotics are widely acknowledged contributors, the role of pharmaceutical promotion practices remains underexplored in influencing prescribing behaviors and downstream pharmacovigilance systems. This review critically examines how antibiotic promotion strategies – ranging from direct physician engagement to digital marketing – affect adverse drug reaction (ADR) …
Published in International Journal of Antibiotics · Vol. 3, Issue 2, 2026 · pp. 1–11 Read article
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The Role of Smart Grids in Enhancing Energy Efficiency and Sustainability
Abstract: The rapid adoption of smart grid technologies is reshaping the energy sector, prompting significant changes in the traditional utility business model. This survey paper provides a comprehensive analysis of the impact of smart grids on utility revenue streams, focusing on the transition from conventional electricity sales to new, service-oriented business models. By examining key innovations such as energy-as-a-service, virtual power plants, and peer-to-peer energy trading, this study highlights how utilities …
Published in International Journal of Advanced Control and System Engineering · Vol. 2, Issue 2, 2024 · pp. 10–18 Read article
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India’s Position in Mobile Computing Technology
Abstract: India has emerged as a significant player in the global mobile computing technology landscape, driven by its large, tech-savvy population, rapidly growing digital economy, and government initiatives promoting digital transformation. The country has become one of the world's largest smartphone markets, fostering innovation and adoption of advanced mobile technologies such as 5G, AI, and IoT. Indian startups, alongside global technology giants, are contributing to advancements in mobile applications, cloud computing, …
Published in International Journal of Mobile Computing Technology · Vol. 3, Issue 1, 2025 · pp. 28–32 Read article
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Emerging Digital Trends in Virology Software: Optimizing Viral Discovery, Surveillance,and Patient Management.
Abstract: Virology and antiviral therapeutics are being reshaped by rapid advances in computational tools, automation platforms, and virus-focused digital health applications. Software systems now span the entire virology value chain, from in silico viral target identification and antigen design, to AI-supported clinical trial management for vaccines and antivirals, to post-marketing pharmacovigilance and patient-facing mobile tools. This review examines current and emerging software trends relevant to virus studies, emphasizing applications in viral …
Published in International Journal of Virus Studies · Vol. 3, Issue 1, 2026 · pp. 29–38 Read article
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Television Media and Children: A Sociological Insight on Rural Society in Punjab
Abstract: The present paper deals with to understand the media forms of television and digital media as an influential agent of socialisation in contemporary society, especially among the children. The increasing accessibility of television and digital media, especially in the rural society of Punjab, have greatly impacted the patterns of childhood socialisation, cultural norms, religious practices, attitudes, and routine behaviour. During the study it is found that television continues to occupy …
Published in International Journal of Children · Vol. 3, Issue 2, 2026 · pp. 21–34 Read article
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A Review on Transforming Patient Pathways: The Impact of Pharmaceutical Software on Drug Manufacturing and Safety Monitoring
Abstract: The development, production, and safety monitoring of pharmaceuticals are being revolutionized by incorporating digital technologies. Throughout drug lifecycles, pharmaceutical software which includes cloud-based systems, automation, data analytics, and artificial intelligence (AI) has emerged behind efficiency and innovation. Real-time monitoring, predictive maintenance, and process optimization are made possible in manufacturing by software tools like Digital Twins, Manufacturing Execution Systems (MES), and Quality Management Systems (QMS). These technologies improve batch consistency, lower …
Published in Emerging Trends in Personalized Medicines · Vol. 3, Issue 1, 2026 · pp. 40–46 Read article
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An Analytical study of Government Scheme for Farmers in Gujarat: Impact, Implementation Challenges, and Policy Implications
Abstract: Gujarat’s economy is mostly dependent on agriculture, which increases food security, rural employment, and state revenue. Despite the state’s notable progress in irrigation infrastructure and agricultural commercialization, Gujarat farmers continue to face challenges, such as market volatility, water scarcity, unpredictable weather, and rising input costs. The governments of Gujarat and India have implemented several initiatives aimed at addressing these problems, including crop insurance, irrigation expansion, farm mechanization, income support, digital …
Published in International Journal of Rural and Regional Development · Vol. 4, Issue 1, 2026 · pp. 38–44 Read article
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Impact of IoT in Banking Processes
Abstract: The Internet of things (IoT) represents the next phase of the digital world that is expanding rapidly and transforming the lives of customers. While the Internet does not usually extend beyond the electronic world, connected objects represent the extension of internet of things and places with the adaptations of IOT in personalized services like online banking. Contactless payment technologies are demanding convenient and personalized services in IoT base banking application …
Published in International Journal of Mobile Computing Technology · Vol. 1, Issue 1, 2023 · pp. 1–7 Read article
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Industry 4.0 and Smart Supply Chains: Transforming Supply Chain Processes for Enhanced Efficiency and Sustainability
Abstract: The fourth industrial revolution, or Industry 4.0, is an important transformation in how industries function via the use of cutting-edge digital technology. Supply chain management is being substantially altered by integrating technologies like blockchain, big data, automated processes, artificial intelligence, and the internet of things into typical operations of the supply chain. With the help of these technologies, corporations can design intelligent supply chains that are more effective, flexible, and …
Published in International Journal of Industrial and Product Design Engineering · Vol. 3, Issue 1, 2025 · pp. 36–41 Read article
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Emerging Trends in Fruit and Vegetable Science: Advances in Cultivation, Postharvest Management, and Value Addition
Abstract: Fruit and vegetable industries are undergoing a radical restructuring as a result of technological development, sustained focus on sustainable development, and rising customer preferences. This review focuses on the latest changes and developments in cultivation, postharvest, value-addition, and management in the global landscape of horticulture. With a global cultivation of 367.72 million tons and a combined market value of greater than 800 billion USD, the sector grapples with significant challenges; …
Published in International Journal of Trends in Horticulture · Vol. 3, Issue 1, 2026 · pp. 42–55 Read article
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Consumer Misuse of Cosmeceuticals and Its Role in Adverse Skin Reactions
Abstract: Cosmeceuticals represent a rapidly expanding category of products positioned between cosmetics and pharmaceuticals, offering both aesthetic and therapeutic benefits. However, their widespread availability, aggressive marketing, and perception as inherently safe have contributed to increasing instances of consumer misuse. Misuse includes over-application, inappropriate combinations, prolonged unsupervised use, and use of high-potency active ingredients without dermatological guidance. Such practices have been strongly associated with a broad spectrum of adverse cutaneous reactions ranging …
Published in International Journal of Toxins and Toxics · Vol. 3, Issue 2, 2026 · pp. 1–16 Read article
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Breaking Boundaries: A Comprehensive Review of Screenless Display Technology
Abstract: This review explores new ways of showing images without traditional screens. We cover technologies like holography, where images appear to float in space, and retinal projection, which projects images directly onto your eye. We also discuss virtual retinal displays, which draw images on your retina using lasers, and augmented reality (AR), which overlays digital content onto your real-world view.Visual picture, Synaptic interface, Virtual Retinal Display. This primarily elucidates and illustrates …
Published in International Journal of Optical Innovations & Research · Vol. 1, Issue 2, 2023 · pp. 34–40 Read article