Search
3 articles for “buying behaviour”
-
A Study on the Factors Influencing the Buying Behaviour of Organic Food Products Amongst Gen Z in Mumbai
Abstract: This study explores the key variables that shape the purchasing behavior of Generation Z (Gen Z) consumers in Mumbai with regard to organic products. As awareness about health and sustainability continues to grow, understanding the preferences of this consumer group has become increasingly important. The research is based on a structured quantitative survey conducted among 100 Gen Z consumers residing in Mumbai. The responses reveal that several factors, including price, …
Published in International Journal of Sustainability · Vol. 2, Issue 2, 2025 · pp. 1–6 Read article
-
Study of the Trends and Customer Buying Behaviour in The Automobile (Car) Industry
Abstract: This study examines car buying behavior in India, one of the largest automotive markets globally, contributing significantly to the Gross Domestic Product (GDP). Understanding how consumers decide on car purchases is essential for manufacturers and marketers. The research involved a comprehensive methodology, including a literature review, questionnaire design, survey distribution, and data analysis, to gain insights into Indian car buyers' preferences and trends. The findings reveal that young adults, primarily …
Published in Journal of Production Research & Management · Vol. 14, Issue 2, 2024 · pp. 9–18 Read article
-
Secure Streaming Services and Consumer Behaviour: Cryptographic Innovations and Impulsive Buying in the Digital Film Industry
Abstract: This study examines the interaction between cryptographic advancements, secure streaming services, and impulsive buying behaviour within the digital film industry. It explores how improvements in data encryption and decryption enhance the security of streaming platforms, impacting consumer purchasing choices. As streaming services grow in popularity, secure environments play a crucial role in fostering trust, which may encourage impulsive buying by providing consumers with a sense of safety and ease of …
Published in Journal Of Network security · Vol. 13, Issue 1, 2025 · pp. 28–36 Read article