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5 articles for “audience segmentation”
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Optimizing Marketing Campaigns Using Random Forest and A/B Testing
Abstract: Marketing initiatives play a vital role in driving business growth by reaching targeted consumer segments through tailored strategies across multiple channels. The success of these initiatives is influenced by various factors, including the type and duration of the campaign, the characteristics of the target audience, the communication channels employed, and the overall efficiency of each strategy. These factors collectively impact key performance metrics such as conversion rates, customer acquisition costs, …
Published in Journal of Artificial Intelligence Research & Advances · Vol. 12, Issue 3, 2025 · pp. 01–09 Read article
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Harnessing the Power of Big Data for Personalized Marketing
Abstract: In today’s digital age, big data has revolutionized the way businesses engage with customers, driving a shift from traditional blanket marketing strategies to highly personalized campaigns. By examining large volumes of data gathered from various sources like social media, websites, and transaction records, companies can gain valuable insights into consumer behavior, preferences, and buying patterns. Personalized marketing leverages these insights into craft-tailored experiences that resonate with individual customers. For instance, …
Published in Current Trends in Information Technology · Vol. 15, Issue 1, 2025 · pp. 19–22 Read article
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The Prospects of Multimedia in 2025: Emerging Patterns to Monitor
Abstract: The term multimedia describes the computer-aided combination of text, illustrations, graphics, audio, animation, still and moving images (videos), and any other medium that allows for the digital expression, storing, processing, and communication of any kind of information. The word of the decade is multimedia. It is a buzzword that has been used in a variety of contexts. It appears on the covers of movies, CDs, literature, newspapers, and handheld games. …
Published in Journal of Multimedia Technology & Recent Advancements · Vol. 11, Issue 3, 2024 · pp. 25–31 Read article
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Effectiveness of Online Advertising in Reaching Target Audiences
Abstract: This study examines the effectiveness of online advertising in reaching target audiences. With the rapid growth of digital platforms, understanding the efficacy of online advertising has become paramount for marketers. Utilizing a combination of quantitative analysis and case studies, this research investigates the various strategies and channels employed in online advertising to reach specific demographic segments. By analyzing metrics such as click-through rates, conversion rates, and audience engagement, this study …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 14, Issue 2, 2024 · pp. 8–12 Read article
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User App Segmentation for Better Understanding of Reviews and Password Resets Using Regression
Abstract: In today’s digital landscape, understanding users’ needs and behaviors is key to improving app experiences. This paper focuses on how we can better understand user reviews and password resets in mobile apps through a method called user segmentation. By dividing users into groups based on their feedback and password reset patterns, we aim to uncover insights that can enhance app design and security. Using a mix of user reviews and …
Published in Journal of Computer Technology & Applications · Vol. 15, Issue 3, 2024 · pp. 1–9 Read article