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115 articles for “Social Marketing”
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Social Marketing in Public Health
Abstract: Social marketing in public health is application of commercial marketing concepts, tools, resources, skills and technologies to encourage socially beneficial behavior especially among poorly or inadequately served segments of the population. It can be product- or behavior-focused. It mainly aims at changing one’s behavior to promote health and prevent diseases for benefit of individual and society as a whole. Triad of social marketing comprises of behavioral goals, segmentation and marketing …
Published in Research and Reviews: A Journal of Health Professions · Vol. 2, Issue 1, 2012 · pp. 17–27 Read article
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An Analysis of Effects of Digital Marketing by Looking at and Comprehending How It Affects Social Marketing
Abstract: This review work aims to assess the influence of digital marketing and examine its significance for both consumers and marketers. It begins with an exploration of the concept of digital marketing, followed by an elucidation of the various platforms utilized in digital marketing. Furthermore, it draws attention to the distinctions between traditional and digital marketing, outlining the advantages, disadvantages, and the crucial role of digital marketing in contemporary times.The global …
Published in Journal of Multimedia Technology & Recent Advancements · Vol. 10, Issue 3, 2023 · pp. 10–14 Read article
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Water Harvesting Through Application of Social Marketing Strategy –– A Case Study in Banwar Village, Madhya Pradesh, India
Abstract: AbstractThe present study was carried out in a dry tract of central plateau region (Banwar village, Madhya Pradesh, India) by a team of trainee scientists inducted for the National Agricultural Research System (NARS), India. Observations recorded in the village indicated the harsh effects of declining water table owing to poor precipitation and the need for water harvesting to sustain people’s livelihood since agriculture being their primary profession. Considering social marketing …
Published in Journal of Water Resource Engineering and Management · Vol. 1, Issue 2, 2014 · pp. 35–42 Read article
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The Impact of Influencer Marketing on Consumer Purchase Intentions: A Social Media Perspective
Abstract: In recent years, influencer marketing has emerged as a dynamic and influential strategy within the realm of digital marketing, particularly on various social media platforms. This research delves into "The Impact of Influencer Marketing on Consumer Purchase Intentions: A Social Media Perspective". The study aims to comprehensively examine the relationship between influencer marketing activities on social media platforms and consumers' intentions to make a purchase. The study has been conducted …
Published in Journal of Multimedia Technology & Recent Advancements · Vol. 10, Issue 3, 2023 · pp. 29–33 Read article
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The Role of Social Media Analytics in Integrated Marketing Communication and Understanding Consumer Behaviour: The Pathway to Optimal Customer Relationship Management
Abstract: This study explores the role of social media analytics in understanding consumer behavior within the context of Integrated Marketing Communication (IMC). Businesses now have access to a lot of data thanks to the spread of social media platforms, which can give them important insights into consumer preferences, attitudes, and behaviors. This study discusses the methodologies and tools used in social media analytics and how they can be leveraged to enhance …
Published in International Journal of Electronics Automation · Vol. 1, Issue 1, 2023 · pp. 22–29 Read article
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Sentiment Analysis and Stock Market Prediction-Using news to predict stock markets
Abstract: AbstractThe aim of this paper is to propose a relatively new approach regarding the influence of financial news on stock market prices. Previously, a lot of effort and research has been done to study the effect of historical stock market prices. This approach mainly involved time series numerical data to predict the future trend of stock markets. But, with the advent of superior computing power and computing techniques such as …
Published in Journal of Artificial Intelligence Research & Advances · Vol. 6, Issue 2, 2019 · pp. 17–24 Read article
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Measuring Social Media’s Impact on Impulse Buying Behavior
Abstract: This study investigates the influence of social media on impulse buying behavior, focusing on how various platforms drive spontaneous purchases and the psychological and demographic factors that contribute to this behavior. Using a mixed-method approach, the research combines quantitative surveys with qualitative insights to offer a comprehensive analysis. We explore how different types of content, such as targeted advertisements, influencer endorsements, and user-generated media, impact consumer impulses. The study examines …
Published in Journal of Multimedia Technology & Recent Advancements · Vol. 12, Issue 1, 2025 · pp. 14–22 Read article
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MoboAce.in: A Success and A Failure
Abstract: The manuscript comprises of the personal experience being gained while developing an e-commerce website: MoBoAce.in. While working with this website we got to increase our knowledge and understanding about the e-commerce world, e-marketing, social media marketing and various other fields.Keywords: Moboace.in, e-commerce, DIY builders, webhosting companiesCite this ArticleChirag Khandelwal, Gaurav Khandelwal. MoboAce.in: A Success and a Failure. E-Commerce for Future & Trends. 2015; 2(2): 15–18p.
Published in E-Commerce for Future & Trends · Vol. 2, Issue 2, 2015 · pp. 15–18 Read article
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A Comprehensive Tool for Authenticating Instagram Profiles Using Instaloader
Abstract: With the rapid growth of Instagram as a dominant social media platform, there is an increasing need for tools that allow users to extract, analyze, and monitor profile data efficiently. Instagram has become one of the leading platforms for personal branding, influencer marketing, business promotion, and public communication. As businesses and individuals seek to better understand their presence and influence on this platform, the need for reliable data extraction tools …
Published in Journal of Computer Technology & Applications · Vol. 16, Issue 2, 2025 · pp. 93–98 Read article
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Business Automation Using Artificial Intelligence in Post COVID-19 Era
Abstract: After COVID-19, the business sector got hit pretty badly. The immediate transfer from traditional marketing to social media marketing changed up pretty quickly. People got confined inside their houses, so online shopping became the top priority, and it was the priority of every sector to bring their best game out on social media. A unique approach for better customer satisfaction was required. Delivering on these needs, we discuss various new …
Published in Journal of Multimedia Technology & Recent Advancements · Vol. 8, Issue 2, 2021 · pp. 1–6 Read article
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Insecticide-treated Bednets Use as an Environment Friendly Method for Malaria Control
Abstract: Normal 0 false false false EN-US X-NONE X-NONE Malaria is a mosquito-borne public health problem in 90 countries worldwide affecting at least 300 million people annually. The disease imposes economic burden on families, business, health system, government budget and is associated with poverty, poor health, and malnutrition among children. Among the various methods available for mosquito control, use of mosquito nets, especially when treated with insecticides, provide the safest, cheapest, …
Published in Journal of Energy, Environment & Carbon Credits · Vol. 1, Issue 2, 2011 · pp. 8–15 Read article
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Role and Importance of Machine Learning in Social Media
Abstract: The widespread adoption of social media platforms has transformed the way individuals interact and communicate. Going beyond personal connections, social media has evolved into a potent tool for sharing information, shaping ideas, and fostering participation across various industries. Machine learning is pivotal in enhancing social media's impact. Social media generates vast data daily, and machine learning is essential for extracting insights. Sentiment analysis, a machine learning application, identifies emotions in …
Published in Journal of Mobile Computing, Communications & Mobile Networks · Vol. 11, Issue 1, 2024 · pp. 23–30 Read article
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A Study on Library Professional’s Attitude Towards Information Marketing in Selected Arts and Science Universities, Tamil Nadu
Abstract: AbstractThis study aims to investigate the library professional’s attitude towards marketing of information products and services, and to assess marketing activities administrated in the selected public arts and science university libraries in Tamil Nadu. For the survey, a structured questionnaire was distributed among the library professionals working in the university libraries. The findings showed that majority of the university libraries were well equipped with modern technology; respondents’ marketing attitude was …
Published in Journal of Advancements in Library Sciences · Vol. 1, Issue 3, 2014 · pp. 1–11 Read article
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A Comprehensive Method for Sentiment Analysis on Twitter Posts
Abstract: AbstractIn recent years, with ascent of users of social media, researchers get drawn to sentiment analysis. The challenge is that sentiment-dependent info from multiple sources does not seem to be thought of usually in existing sentiment classification techniques. Sentiment analysis is incredibly vital as a result of it helps folks and organizations in their decision-making process. There is vast explosion of “sentiments” on the market from social media like Twitter, …
Published in Journal of Multimedia Technology & Recent Advancements · Vol. 4, Issue 2, 2017 · pp. 1–5 Read article
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An Optimal Bidding Strategy for Social Welfare Maximization of Microgrid
Abstract: Competition in power markets implies benefit to the generators as well as customer. The uncertain nature of bids and behavior of renewables makes the bidding strategy more complex. The power market comprises of Generation companies (GENCOS), Transmission companies (TRANSCOs) and Distribution companies (DISCOs) which actively participate in the auction process. In this paper, a new bidding strategy for a microgrid in day-ahead market is proposed for social welfare maximization considering …
Published in Journal Of Network security · Vol. 8, Issue 1, 2020 · pp. 11–21 Read article
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Investigation into the Use of Social Media by Selected Hotels in Akure, Ondo State, Nigeria
Abstract: Many organizations today use social media as a vehicle to reach out to millions of customers. Hospitality business also has joined in the new age interactive media for marketing and public relations. This study is therefore focused on the use of social media by hotels in Akure, Ondo State. The purpose is to create the awareness for hotels on the benefits of the use of social media. 150 respondents for …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 7, Issue 2, 2017 · pp. 27–31 Read article
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Develop Institutional Chatbot Using Deep Neural Networks and NLTK
Abstract: Chatbots are intelligent software that can communicate and perform actions like those of a customer service representative. Chatbots are widely used for customer interaction and marketing on social networking and e-commerce sites. AI-based chatbots have the core ability to learn from any question based on initial training on a predefined dataset. A web-based platform provides a broad intelligent foundation for simulating human problem solving. The technology used here is based …
Published in Journal of Artificial Intelligence Research & Advances · Vol. 10, Issue 3, 2023 · pp. 1–7 Read article
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Unveiling Empowerment: Evaluating Entrepreneurial Effectiveness of Self-Help Groups in Murshidabad and South 24 Pargana
Abstract: Self-help groups (SHGs) have played an essential role in the socio-economic upliftment of society, especially in West Bengal over the last decades. Analytically discussing gender dimensions in the SHGs, this paper scrutinizes the efficiency of the two districts, namely, Murshidabad and South 24 Parganas considering certain parameters. Based on the analysis of the parameters of the empowerment indicators and socio-economic effects of the SHGs, the paper explains to what extent …
Published in Research & Reviews : Journal of Statistics · Vol. 13, Issue 2, 2024 · pp. 23–33 Read article
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Characterization of Pigeon (columba livia domestica) Production Systems and Marketing in Northern Ghana
Abstract: This study aimed at assessing the social characteristics of pigeon farmers, production systems and marketing in northern Ghana. A total of 90 pigeon breeders were selected for the study, with 10 farmers chosen from each of the nine districts, employing the snowball sampling technique. Respondents were surveyed using a structured questionnaire that addressed the social attributes of pigeon farmers, their practices in managing pigeons, and aspects related to pigeon production. …
Published in Research and Reviews : Journal of Veterinary Science and Technology · Vol. 12, Issue 3, 2023 · pp. 35–42 Read article
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From Cattle to Capital: A Review on SHGs, Dairy Farming, and Gender Empowerment in Rural India
Abstract: Self-Help Groups (SHGs) have emerged as a platform for encouraging women to start their own ventures in rural India, particularly through dairy-based enterprises. This review explores the role of SHGs in enhancing financial support, skill development, market access, and social empowerment among rural women. By utilizing savings and providing microcredit, SHGs enable women to establish and expand dairy ventures, contributing to household income and organized milk production. The integration of …
Published in Research and Reviews : Journal of Dairy Science and Technology · Vol. 15, Issue 2, 2026 · pp. 1–13 Read article