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5 articles for “ROI (Return on Investment)”
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Harnessing the Power of Big Data for Personalized Marketing
Abstract: In today’s digital age, big data has revolutionized the way businesses engage with customers, driving a shift from traditional blanket marketing strategies to highly personalized campaigns. By examining large volumes of data gathered from various sources like social media, websites, and transaction records, companies can gain valuable insights into consumer behavior, preferences, and buying patterns. Personalized marketing leverages these insights into craft-tailored experiences that resonate with individual customers. For instance, …
Published in Current Trends in Information Technology · Vol. 15, Issue 1, 2025 · pp. 19–22 Read article
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Leveraging Digital Marketing Techniques for Newly Developed Software Using AI
Abstract: In today’s digital era, most software developers prefer using paid advertising campaigns for their newly developed software to strengthen their online visibility and attract new users; this research explores some strategies to increase and maximize the reach of newly developed software through digital marketing campaigns, particularly focusing on the use of artificial intelligence (AI) tools to optimize campaign performance and increase the reach of newly developed software. To fully assess …
Published in Journal of Multimedia Technology & Recent Advancements · Vol. 13, Issue 1, 2026 · pp. 12–22 Read article
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Cyber Security Evaluation for a Petroleum Refinery Using Attack Tree Methodology and Economic Indexes
Abstract: Information Technology (IT) is vital and valuable to our society. An important type of IT system is Supervisory Control and Data Acquisition (SCADA) systems. The most common misconception regarding the security of SCADA was that this network was electronically isolated from other networks and hence attackers could not access them. Over the years SCADA systems have become incorporated with other IT systems, which has made them becoming increasingly vulnerable to …
Published in Emerging Trends in Chemical Engineering Read article
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A Ponder & Sedulousness Of Legion Shale Stabilizing Materials In Aqueous Based Drilling Fluid During The Process Of Borehole Strengthening
Abstract: Drilling fluid used while drilling the layers of shale will have the potential of reacting with water which tends to increase stickiness, induce swelling and promote sloughing of the borehole. This results in the reduction of drilling fluid circulation, increased mud loss, increase in torque and drag, reduction in lubricity. This will ultimately result in the increase of Non-Productive Time (NPT) during drilling which in turn increases Capital Expenditure (CAPEX) …
Published in International Journal of Pollution: Prevention & Control · Vol. 1, Issue 2, 2023 · pp. 35–40 Read article
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Optimizing Marketing Campaigns Using Random Forest and A/B Testing
Abstract: Marketing initiatives play a vital role in driving business growth by reaching targeted consumer segments through tailored strategies across multiple channels. The success of these initiatives is influenced by various factors, including the type and duration of the campaign, the characteristics of the target audience, the communication channels employed, and the overall efficiency of each strategy. These factors collectively impact key performance metrics such as conversion rates, customer acquisition costs, …
Published in Journal of Artificial Intelligence Research & Advances · Vol. 12, Issue 3, 2025 · pp. 01–09 Read article