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16 articles for “Advertisement Impact”
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Social Media Advertisement Impact on Customer Relationship Management
Abstract: In today’s digital era, use of social media websites is increasing. These websites are generally free to use, and have a lot of advertisements. In this paper we aim to deliver the users with a rich set of advertisements, which are more user centric and appealing to the user. The relevant data are collected from the users using these social media websites. Then with the help of data mining the …
Published in Journal of Advanced Database Management & Systems · Vol. 2, Issue 1, 2015 · pp. 18–21 Read article
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Effectiveness of Online Advertising in Reaching Target Audiences
Abstract: This study examines the effectiveness of online advertising in reaching target audiences. With the rapid growth of digital platforms, understanding the efficacy of online advertising has become paramount for marketers. Utilizing a combination of quantitative analysis and case studies, this research investigates the various strategies and channels employed in online advertising to reach specific demographic segments. By analyzing metrics such as click-through rates, conversion rates, and audience engagement, this study …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 14, Issue 2, 2024 · pp. 8–12 Read article
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Digital Advertising System with GPS location geofence using IoT
Abstract: Now a days to improve any business, it needs to be marketing the business with different types. This work describes a one of the unique marketing strategy process where impact of digital technology. In this study, businesses can really benefit from Digital advertising such as search content marketing, content automation, e-commerce advertising, display advertising. This is cost effective and having a great commercial impact and many advantages on the business. …
Published in Current Trends in Signal Processing · Vol. 11, Issue 2, 2021 · pp. 28–33 Read article
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Measuring Social Media’s Impact on Impulse Buying Behavior
Abstract: This study investigates the influence of social media on impulse buying behavior, focusing on how various platforms drive spontaneous purchases and the psychological and demographic factors that contribute to this behavior. Using a mixed-method approach, the research combines quantitative surveys with qualitative insights to offer a comprehensive analysis. We explore how different types of content, such as targeted advertisements, influencer endorsements, and user-generated media, impact consumer impulses. The study examines …
Published in Journal of Multimedia Technology & Recent Advancements · Vol. 12, Issue 1, 2025 · pp. 14–22 Read article
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An Exclusive Study on Purchase Behavior of Urban Consumers towards Selected FMCG at Salem District with Special Reference to Food and Beverages
Abstract: Abstract Products which have a quick turnover and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are getting replaced within a short period or a year. Fast Moving Consumer Goods are shortly called as FMCG; it is also known as Consumer-Packaged Goods with a short term namely CPG. Though the clear-cut profit made on FMCG products are generally small and are selling in large numbers …
Published in E-Commerce for Future & Trends · Vol. 6, Issue 3, 2019 · pp. 40–47 Read article
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Study of Data Science in Online Behavioral Advertising
Abstract: The proliferation of the COVID-19 pandemic has led to a growing significance of social media in people's lives. Online activity in the digital domain has expanded considerably, showing a higher reliance on social media platforms for communication in both personal and professional situations. Coronavirus has a global impact on e-commerce and hence transformed the nature of business. Despite the COVID-19 issue and economic slowdown, the Indian e-commerce industry exhibited an …
Published in Journal of Open Source Developments · Vol. 10, Issue 3, 2023 · pp. 1–6 Read article
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Purchaser’s Perspective on E-commerce: A Review
Abstract: AbstractThe primary objective of the paper is to get quantitative depiction of the fact of web shopping on account of India with a specific end goal to clarify the improvement of web shopping and its effect on shopper’s conduct. The paper expands on the important issues and in the meantime looks at shopper’s conduct by surveys. Moreover, the future improvement of web shopping will be measured and profound examination of …
Published in E-Commerce for Future & Trends · Vol. 3, Issue 3, 2016 · pp. 11–15 Read article
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The Effect of Vitamin A Dose For Different Periods On The Spleen of White Rats: A Histological Study
Abstract: There are many detrimental effects of hypervitaminosis (A) on immune system function, growth, and reproduction. The main objective of the study was to evaluate the histological changes in the spleen of white rats given an excessive amount of vitamin A. The study was conducted from October 21, 2022, to December 12, 2022, at the College of Education's Animal House. (40) adult male albino rats, weighting between 200 and 220 grams …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 15, Issue 2, 2025 Read article
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The Power of Persuasion: How Social Engineers Exploit Social Media Dynamics
Abstract: Social engineering, the strategic manipulation of individualities through cerebral tactics, thrives on social media platforms, where specific dynamics enhance its impact. This study delves into the styles social masterminds employ to exploit social media, assaying common strategies like phishing, impersonation, misinformation, and emotional prayers. Social media provides rich ground for these tactics through features similar as algorithmic modification, stoner obscurity, and echo chambers, which allow social masterminds to reach and …
Published in Journal Of Network security · Vol. 13, Issue 1, 2025 · pp. 37–44 Read article
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Facial Emotion Detection and Its Applications
Abstract: Facial emotion detection (FED) is an interdisciplinary field that integrates artificial intelligence, computer vision, and machine learning to recognize and interpret human emotions based on facial expressions. The development of FED systems has been propelled by advancements in deep learning, particularly convolutional neural networks (CNNs) and recurrent neural networks (RNNs), which enhance recognition accuracy. Feature extraction techniques, including geometric and appearance-based methods, play a crucial role in classifying emotional states. …
Published in International Journal of Optical Innovations & Research · Vol. 3, Issue 1, 2025 · pp. 8–12 Read article
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Usage of Artificial Intelligence and Machine Learning in Share Market
Abstract: Lately, because of the fast improvement of man-made consciousness (AI) and Machine Learning, its application has been broadly utilized in numerous parts of monetary zone, just as essentially impacts share market, organizations and guideline. The man-made reasoning innovation carries tremendous change to the whole money related industry, which makes a progression of inventive monetary administrations, for example, shrewd advisor, wise loaning, observing and cautioning, and keen client support as times …
Published in Journal of Operating Systems Development & Trends · Vol. 8, Issue 3, 2021 · pp. 16–19 Read article
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Role of Social Media in General Elections 2024 in India
Abstract: The role of social media in the 2024 general elections in India is poised to be a transformative force, significantly impacting political communication, voter engagement, and campaign strategies. With nearly one-third of the electorate having consistent access to social media, this election marks a critical juncture in Indian democracy, reflecting the rapid evolution of digital platforms as vital tools for political outreach and discourse. This shift follows a historical trajectory …
Published in Recent Trends in Social Studies · Vol. 2, Issue 2, 2025 · pp. 50–60 Read article
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Analysis of Process Parameters Used in Plasma Cutting Machine: A Review
Abstract: In most recent forty years, there has been gigantic research in machining and advancement in innovation. With increment in rivalry in advertise and to accomplish high precision now days, the nonconventional machining has moved toward becoming help of any industry. A standout amongst the most vital non-regular machining techniques is plasma bend machining. Its high precision, completing, capacity of machining any hard material, and to deliver multifaceted shape, increment its …
Published in Trends in Mechanical Engineering & Technology · Vol. 7, Issue 2, 2017 · pp. 18–21 Read article
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Marketing and Advertisement Strategy Using Azure PaaS Services and Python Scripting
Abstract: Cloud computing has revolutionized the way businesses operate by offering on-demand access to a shared pool of computing resources over the internet. Its widespread adoption can be observed across various business sectors, such as finance, healthcare, education, and e-commerce. However, there are still sectors that have not fully realized the potential benefits of cloud computing. This study aims to shed light on the specific sectors where cloud computing has gained …
Published in Journal Of Network security · Vol. 11, Issue 2, 2023 · pp. 12–17 Read article
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TELEVISION MEDIA AND CHILDREN: A SOCIOLOGICAL INSIGHT ON RURAL SOCIETY IN PUNJAB
Abstract: The present paper deals with to understand the media forms of television and digital media as an influential agent of socialisation in contemporary society, especially among the children. The increasing accessibility of television and digital media, especially in the rural society of Punjab, have greatly impacted the patterns of childhood socialisation, cultural norms, religious practices, attitudes, and routine behaviour. During the study it is found that television continues to occupy …
Published in International Journal of Children · Vol. 3, Issue 2, 2026 · pp. 21–34 Read article
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Different Operating System in Multimedia Technology
Abstract: AbstractThese days quickly expanding innovation is cell phone innovation in media transmission segment. This cell phone innovation has incredible impact on everybody's life. This innovation has lessened the weight of individuals in their day by day life. To deal with the rising interest for such cell phones, various working frameworks came in the market as a stage whereupon current application can be delivered. Accordingly, quantities of stages and fundamental store …
Published in Journal of Operating Systems Development & Trends · Vol. 4, Issue 3, 2017 · pp. 11–14 Read article