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Negative Perceptions of Broiler Consumers: Exploring Societal Attitudes, Cultural Ethics, and Health Concerns for Sustainable Production
Abstract: Negative perceptions of broiler chicken remain a significant barrier to its acceptance and market sustainability. This study investigates the societal attitudes, cultural ethics, and health concerns that influence consumer perceptions and challenges the broiler industry. Ethical issues, including animal welfare and perceived unnatural rearing practices, often fuel consumer distrust. Health concerns such as antibiotic residues, growth hormone usage (often misunderstood), and lower nutritional value compared to native breeds further exacerbate …
Published in Research & Reviews : Journal of Food Science & Technology · Vol. 14, Issue 2, 2025 · pp. 9–22 Read article