Search
44 articles for “branding”
-
Blockchain-Based Smart Agri-Food Supply Chain Management System with User-Centric Design for Enhanced Consumer Trust
Abstract: Existing blockchain-based solutions for agri-food supply chains primarily focus on internal traceability and efficiency while neglecting consumer-facing functionalities. Building consumer trust requires not only a secure and transparent supply chain but also user-friendly interfaces for easy access to product information and journey tracking. This study addresses this gap by implementing a blockchain-based agri-food supply chain system with a user-centric design. Beyond internal transparency, the system features an intuitive consumer interface …
Published in Journal of Advanced Database Management & Systems · Vol. 13, Issue 1, 2026 Read article
-
Sustainability Driven Marketing in the Polymer Composites Sector: Green Positioning and Circular Economy Strategies
Abstract: Marketing strategies have progressively shifted toward sustainability, fundamentally transforming the polymer composites sector. Green positioning focuses on showcasing a product’s environmental advantages, whereas circular economy strategies emphasize reuse, recycling, and waste reduction. These approaches have gained considerable interest amid rising consumer demand for eco-conscious products and stricter environmental regulations. Sustainable polymer composites contribute to lower carbon emissions and improved resource management. Such materials are particularly valuable in sectors where ecological …
Published in Journal of Polymer & Composites · Vol. 14, Issue 3, 2026 · pp. 319–330 Read article
-
Television Media and Children: A Sociological Insight on Rural Society in Punjab
Abstract: The present paper deals with to understand the media forms of television and digital media as an influential agent of socialisation in contemporary society, especially among the children. The increasing accessibility of television and digital media, especially in the rural society of Punjab, have greatly impacted the patterns of childhood socialisation, cultural norms, religious practices, attitudes, and routine behaviour. During the study it is found that television continues to occupy …
Published in International Journal of Children · Vol. 3, Issue 2, 2026 · pp. 21–34 Read article
-
Design Optimization and Performance Study of An Electric Scooter
Abstract: Electric vehicles (EVs) and in particular electric scooters and bikes have experienced an immense growth in India, as the cities grapple with increased traffic, pollution and reliance on imported fuel. India has one of the largest automotive manufacturing ecosystems in the world, and this leads to both local organizations and multinational brands, which can contribute to the rapid transition to electric mobility. The given paper analyses the current situation of …
Published in Journal of Automobile Engineering and Applications · Vol. 13, Issue 2, 2026 Read article