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131 articles for “strategic marketing”
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Leveraging Information Technologies (IoT, Sensor Technologies, AI, and Data Analytics) in Healthcare and Agriculture
Abstract: This paper explores the powerful convergence of digital technologies — the Internet of Things (IoT), Sensor Technologies, Artificial Intelligence (AI), and Data Analytics — in transforming healthcare and agriculture. Both sectors face pressing global challenges: rising population demands, environmental stress, disease burdens, unequal access to services, and food insecurity. Conventional systems alone cannot meet future needs. However, technology-driven, real-time data-driven systems offer innovative solutions: from automating diagnostics to forecasting pest …
Published in Journal of Telecommunication, Switching Systems and Networks · Vol. 12, Issue 3, 2025 · pp. 20–28 Read article
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Designing an AI-Based Platform for Stock Market Prediction
Abstract: The AI-Based Platform for Stock Market Prediction is an advanced tool designed to forecast stock prices and market trends using artificial intelligence. This platform combines machine learning algorithms, real-time financial data, and sentiment analysis to provide investors with actionable insights. The platform uses advanced predictive techniques like Long Short-Term Memory (LSTM) networks and Gradient Boosting Machines to generate precise and reliable forecasts. Additionally, it incorporates interactive visualizations and portfolio optimization …
Published in E-Commerce for Future & Trends · Vol. 12, Issue 3, 2025 · pp. 14–19 Read article
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Big Data, Big Impact: The Role of Analytics in Modern Business
Abstract: In modern business, “Big Data” signifies the vast amount of data collected from various sources, and “Big Data Analytics” refers to the process of analyzing this data to extract valuable insights, enabling companies to make data-driven decisions, optimize operations, better understand customers, and ultimately gain a competitive edge by identifying trends, patterns, and opportunities that might otherwise be missed. This study analyzes large datasets, by which businesses can gain deeper …
Published in Journal of Advanced Database Management & Systems · Vol. 12, Issue 2, 2025 · pp. 01–11 Read article
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Fields of Data: Exploring AI’s Impact on Modern Farming
Abstract: The Food and Agriculture Organization (FAO) of the United Nations projects that by 2050, there will be a further 2 billion people on the planet, but just 4% of that additional land will be used for agriculture. Under such circumstances, the most recent technical developments and solutions to the farming industry’s obstacles can be used to achieve more effective farming methods. The direct implementation of machine intelligence or artificial intelligence …
Published in International Journal of Solid State Innovations & Research · Vol. 1, Issue 2, 2023 · pp. 14–20 Read article
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Crafting Consumer Experiences: The Psychology of Retail Interior Design
Abstract: The psychology of retail interior design and its influence on consumer behaviour. Drawing upon theories from environmental psychology, consumer behaviour, and retail management, the study investigates how design elements such as colour, lighting, spatial layout, and sensory experiences shape consumer perceptions, emotions, and decision-making processes in retail environments. A comprehensive review of existing literature provides insights into established theories and previous research findings related to retail interior design and consumer …
Published in International Journal of Architectural Design and Planning · Vol. 2, Issue 1, 2024 · pp. 18–29 Read article
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The Role of Social Media Analytics in Integrated Marketing Communication and Understanding Consumer Behaviour: The Pathway to Optimal Customer Relationship Management
Abstract: This study explores the role of social media analytics in understanding consumer behavior within the context of Integrated Marketing Communication (IMC). Businesses now have access to a lot of data thanks to the spread of social media platforms, which can give them important insights into consumer preferences, attitudes, and behaviors. This study discusses the methodologies and tools used in social media analytics and how they can be leveraged to enhance …
Published in International Journal of Electronics Automation · Vol. 1, Issue 1, 2023 · pp. 22–29 Read article
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Indian Entrepreneurs' Role in E-Commerce
Abstract: The e-commerce industry in India has experienced unprecedented growth as a result of the rapid penetration of the internet, the availability of affordable telephones, and the shifting behaviors of consumers. Using technology, ingenuity, and locally tailored solutions, Indian businesspeople have been at the forefront of this transformation, which has enabled them to serve a massive and varied market. An examination of the ways in which Indian e-commerce firms have triumphed …
Published in E-Commerce for Future & Trends · Vol. 12, Issue 2, 2025 · pp. 01–15 Read article
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Paradigm of Artificial Intelligence in Business Management
Abstract: Artificial intelligence stands out as a prominent trend in today's technological landscape, enabling machines to engage in human-like thinking, learning from experiences, adapting to new inputs, and making decisions. This capability facilitates rapid and error-free results, akin to human rational decision-making. In the contemporary business landscape, which is often regarded as a cornerstone for national development, artificial intelligence plays a pivotal role. Businesses, ranging from small-scale enterprises to medium-sized ones …
Published in Current Trends in Information Technology · Vol. 14, Issue 1, 2024 · pp. 26–30 Read article
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Leveraging Management Frameworks and Academia-Industry Collaboration for Enhanced Efficiency and Productivity in Startups
Abstract: Startups play a maternal role in the getaway of innovation and subsequently, economic growth, but all the while have a plethora of challenges against operational efficiency and productivity. This research thereby proceeds to leverage management frameworks on two of the difficult periods in a startup's lifespan: pre-opening and post-opening. The pre-opening phase has been characterized by emphasis upon strategic planning and market analysis. The industry dynamics, competitive positioning, or issues …
Published in Journal of Production Research & Management · Vol. 15, Issue 1, 2025 · pp. 7–14 Read article
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Container transportation in marine terminals and marine transportation infrastructure on the increase in export market share
Abstract: In order to achieve important policy goals like increasing global competitiveness, diversifying import sources, opening up new markets, and forging strategic partnerships, maritime transportation is essential. It also has a significant impact on reducing the economic vulnerability of nations that rely on the sale of gas and oil by carefully choosing its clients and growing the export of petroleum products, petrochemicals, and gas. This study develops a two-objective mathematical planning …
Published in Journal of Petroleum Engineering & Technology · Vol. 14, Issue 1, 2024 · pp. 36–42 Read article
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Consumer Behavior Trends Supporting Green Marketing
Abstract: Growing environmental concerns and the increasing emphasis on sustainability have significantly influenced consumer preferences, leading to a noticeable shift toward eco-friendly products and the emergence of green marketing as a key strategic approach for businesses. The study aims at evaluating consumer behavior trends based on the concept of green marketing, including environment awareness, attitudes of the consumers and how it influences consumer buying behavior and confidence in green marketing claims. …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 16, Issue 2, 2026 Read article
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Cutting-Edge Developments and Innovations in Amazon Web Services (AWS)
Abstract: In 2025, Amazon Web Services (AWS) continues to dominate the cloud computing industry through groundbreaking innovations in artificial intelligence (AI), strategic partnerships, data center advancements, and expansion into new markets. These initiatives help AWS maintain its position as a top provider of secure, scalable, and efficient cloud services, adapting to the ever-changing demands of businesses across the globe. One of AWS’s most significant advancements is its AI-driven cloud services, which …
Published in Recent Trends in Parallel Computing · Vol. 12, Issue 2, 2025 · pp. 01–08 Read article
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Strategies of Biopesticide Development and Application: The Hype and Hope
Abstract: This review presents a comprehensive analysis of biopesticides, examining their types, mechanisms of action, and role as eco-friendly alternatives to conventional chemical pesticides. It provides insights into the development strategies of biopesticides and explores their effectiveness in managing agricultural pests. The review also discusses market trends, identifying challenges and strategies faced by manufacturers and stakeholders in promoting biopesticides. It addresses the increasing interest in these sustainable solutions, distinguishing between the …
Published in Research and Reviews : A Journal of Life Sciences · Vol. 15, Issue 2, 2025 · pp. 34–50 Read article
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The Effect of Packaging Design Elements on Purchase Intention of Junk Food Among College Students
Abstract: This research investigates the impact of packaging design elements on the purchase intention of junk food among college students. Recognizing the influence of visual appeal on consumer behavior, particularly within young adult demographics, this study aims to identify which specific packaging elements, such as color, imagery, typography, and branding, resonate most with college students when choosing junk food. A descriptive survey method was used, targeting students in Delhi NCR, with …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 14, Issue 3, 2024 · pp. 39–47 Read article
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Time Series Sales Forecasting Using ARIMA Model
Abstract: Sales forecasting is a critical application in various industries and presents one of the most challenging problems worldwide. One method of prediction involves identifying patterns in historical data, where the outcome is known in advance and can be validated using more recent data. If a pattern consistently leads to the same outcome, it can be considered a genuine relationship. This method is highly flexible and can be utilized with diverse …
Published in International Journal of Algorithms Design and Analysis Review · Vol. 2, Issue 1, 2024 · pp. 17–27 Read article
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Leveraging Digital Marketing Techniques for Newly Developed Software Using AI
Abstract: In today’s digital era, most software developers prefer using paid advertising campaigns for their newly developed software to strengthen their online visibility and attract new users; this research explores some strategies to increase and maximize the reach of newly developed software through digital marketing campaigns, particularly focusing on the use of artificial intelligence (AI) tools to optimize campaign performance and increase the reach of newly developed software. To fully assess …
Published in Journal of Multimedia Technology & Recent Advancements · Vol. 13, Issue 1, 2026 · pp. 12–22 Read article
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Big Data Analytics for Effective Decision Making in Business Intelligence
Abstract: In this study, we explore the significance of Big Data Analytics (BDA) in enhancing decision-making processes within Business Intelligence (BI) frameworks. It involves processing vast volumes of data from various sources, enabling businesses to identify patterns, trends, and correlations that were previously unnoticed. This analytical power enhances strategic planning, customer understanding, operational efficiency, and competitive advantage. Through advanced algorithms and machine learning techniques, businesses can predict future trends, optimize operations, …
Published in Journal of Advanced Database Management & Systems · Vol. 11, Issue 1, 2024 · pp. 23–28 Read article
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Cloud Driven Smart Car Parking System
Abstract: Effective infrastructure management has been forced to evolve as a result of urbanisation, particularly in the transportation sector. Among the various challenges faced by urban mobility, effective parking management is a crucial concern. The "Cloud Driven Smart Car Parking System" a state-of-the-art innovation that combines cloud-integrated technologies to revolutionise urban parking, is introduced in this research. The essay discusses the serious drawbacks of traditional parking management systems and highlights the …
Published in Journal of Instrumentation Technology & Innovations · Vol. 14, Issue 1, 2024 · pp. 30–37 Read article
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Boron minerals: geological distribution, economic significance, and applications
Abstract: Boron (B), a critical micronutrient, plays a vital role in various biological and industrial processes. This study provides a comprehensive review of the main boron minerals, including borax (sodium borate), kernite, colemanite, and ulexite, with a focus on their geological distribution, particularly in the Mojave Desert. These minerals serve as significant sources of boron, with tincal and rasorite emerging as key contributors to global reserves. Notably, the estimated global reserves …
Published in Research & Reviews : Journal of Agricultural Science and Technology · Vol. 14, Issue 1, 2025 · pp. 6–10 Read article
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Strengthening Resilient Dairy Supply Chains in the Tropics: Addressing Infrastructure, Technology, Policy Interventions, and Product Diversifications for Sustainable Development
Abstract: The resilience of dairy supply chains is critical for achieving sustainable agricultural development, particularly in tropical regions where challenges, such as climate variability, resource constraints, and market inefficiencies, persist. This review explores strategies to strengthen dairy supply chains by addressing key aspects of infrastructure, technological innovations, policy interventions, and product diversification. A comprehensive analysis highlights the need for robust milk collection systems, cold chain infrastructure, and efficient transportation networks to …
Published in Research and Reviews : Journal of Dairy Science and Technology · Vol. 14, Issue 3, 2025 · pp. 29–42 Read article