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34 articles for “social media engagement”
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Effects of Reels and short videos on human mind and Academic Life
Abstract: The rapid rise of short-form video platforms such as Instagram Reels, TikTok, and YouTube Shorts has fundamentally reshaped the way people consume information and entertainment. While these applications offer quick engagement and social connection, their excessive use has raised serious concerns about their psychological and academic impacts. This research investigates the relationship between short-form video addiction, mindfulness, academic anxiety, and academic engagement among university students. Drawing upon the theoretical framework …
Published in International Journal of Behavioral Sciences · Vol. 3, Issue 2, 2026 Read article
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Harnessing the Power of Big Data for Personalized Marketing
Abstract: In today’s digital age, big data has revolutionized the way businesses engage with customers, driving a shift from traditional blanket marketing strategies to highly personalized campaigns. By examining large volumes of data gathered from various sources like social media, websites, and transaction records, companies can gain valuable insights into consumer behavior, preferences, and buying patterns. Personalized marketing leverages these insights into craft-tailored experiences that resonate with individual customers. For instance, …
Published in Current Trends in Information Technology · Vol. 15, Issue 1, 2025 · pp. 19–22 Read article
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Effectiveness of Online Advertising in Reaching Target Audiences
Abstract: This study examines the effectiveness of online advertising in reaching target audiences. With the rapid growth of digital platforms, understanding the efficacy of online advertising has become paramount for marketers. Utilizing a combination of quantitative analysis and case studies, this research investigates the various strategies and channels employed in online advertising to reach specific demographic segments. By analyzing metrics such as click-through rates, conversion rates, and audience engagement, this study …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 14, Issue 2, 2024 · pp. 8–12 Read article
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A Comprehensive Tool for Authenticating Instagram Profiles Using Instaloader
Abstract: With the rapid growth of Instagram as a dominant social media platform, there is an increasing need for tools that allow users to extract, analyze, and monitor profile data efficiently. Instagram has become one of the leading platforms for personal branding, influencer marketing, business promotion, and public communication. As businesses and individuals seek to better understand their presence and influence on this platform, the need for reliable data extraction tools …
Published in Journal of Computer Technology & Applications · Vol. 16, Issue 2, 2025 · pp. 93–98 Read article
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Evaluation of Machine Learning Classifiers for Sentiment Analysis
Abstract: Sentiment in social media refers to users’ emotions and opinions through their posts and interactions. Sentiment analysis (SA) refers to relating and classifying the sentiments expressed as engagement and interactions between users. When analyzed, tweets frequently produce a large source of clustered data. These data help determine people’s opinions about a variety of motifs. Thus, this study presents an Automated Machine Learning (ML) Sentiment Analysis Model to detect media sentiment. …
Published in Journal of Artificial Intelligence Research & Advances · Vol. 11, Issue 2, 2024 · pp. 141–154 Read article
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English Literature in the Digital Era: Transformations and Trends
Abstract: English literature context has been changed significantly with modernisation of the digital age that is creating a massive impact on creation, dissemination, and interpretation of literature. When one considers the relationship between literature and digital innovation, one may summarize these disruptive forces as both a challenge to and opportunity for literature — a hybridization of past forms. It explores how digital technologies have transformed reading practices, textual analysis, and the …
Published in Emerging Trends in Languages · Vol. 2, Issue 2, 2025 · pp. 27–32 Read article
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AI-Driven Psychological Profiling on Social Media: Mechanisms, Ethical Breaches, and Regulatory Challenges in Data Inference
Abstract: This literature review examines AI-driven psychological profiling on social media, analyzing 21 academic studies that focus on machine learning techniques such as supervised learning, deep neural networks, sentiment analysis, and natural language processing. These methodologies infer mental health indicators—such as depression, anxiety, and stress—from users' digital footprints, encompassing linguistic patterns, engagement metrics, and temporal behaviors. While these tools offer potential for early detection of psychological distress, they also raise significant …
Published in Recent Trends in Social Studies · Vol. 2, Issue 1, 2025 · pp. 1–7 Read article
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Taskpro AI: Redefining Small Business Content Creation Through Advanced AI Innovation
Abstract: TaskPro AI is a chatbot made using the GPT-4.0 API key to revolutionize textual content creation for small businesses. Harnessing the power of generative AI, TaskPro AI is a versatile tool for generating various writing works, including blog posts, product articles, social media captions, and more. The chatbot streamlines content creation by providing users with an intuitive interface, making it effortless to articulate their ideas, thanks to its advanced capabilities. …
Published in Journal of Software Engineering Tools & Technology Trends · Vol. 11, Issue 1, 2024 · pp. 7–13 Read article
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From Oral to Virtual: The Evolution of Storytelling
Abstract: Storytelling, a timeless art of expressing ideas and emotions, has experienced a revolutionary transformation in the digital era. The emergence of digital platforms like social media, streaming services, podcasts, and interactive apps has completely transformed how stories are created, shared, and experienced. This modern age is marked by accessibility, interactivity, and multimedia convergence, allowing storytellers to reach world audiences in unprecedented fashion. With the advent of the digital era, stories …
Published in Journal of Multimedia Technology & Recent Advancements · Vol. 12, Issue 2, 2025 · pp. 26–32 Read article
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The Relationship between Presentation of Online Self and Conscientiousness in Emerging Adults in India
Abstract: With the rise of social media use, understanding how individuals curate their online presence and experiment with different aspects of their digital identity is crucial in determining whether their online self is an extension of their offline identity or a distinct construct. This necessitates an examination of personality traits, particularly conscientiousness, to explore its role in online self-expression. Existing research suggests that individuals with high conscientiousness tend to maintain consistency …
Published in International Journal of Behavioral Sciences · Vol. 2, Issue 2, 2025 · pp. 38–45 Read article
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The Impact of AI-Driven Real-Time Feedback Systems on Students’ Self-Regulated Learning and Academic Persistence in Secondary Schools, Nigeria
Abstract: Self-regulated learning (SRL) is essential for secondary school students to achieve academic success and lifelong learning competencies, particularly in contexts requiring greater learner autonomy. This expository article examines the potential of Artificial Intelligence (AI)-driven real-time feedback systems to support SRL processes—planning (forethought), monitoring (performance/control), and reflection—within Nigerian secondary education. Grounded in Zimmerman’s cyclical SRL model and Bandura’s Social Cognitive Theory, the paper conceptualises AI tools (e.g., intelligent tutoring systems, learning …
Published in Journal of Advancements in Library Sciences · Vol. 13, Issue 2, 2026 Read article
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A Review on Punjabi Language Sentiment Analysis Using Machine Learning
Abstract: In this computer era, everyone is expressing their opinions or sentiments not only physically but over the social media platforms very frequently. Earlier, English was the only language for exchanging thoughts over the web, however, in the recent times, feedbacks, surveys or comments by the users are expressed in regional languages too. This leads to the need of analyzing sentiments for better communication on the digital platforms. For example, if …
Published in Journal of Computer Technology & Applications · Vol. 16, Issue 2, 2025 · pp. 116–122 Read article
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Harvestify: ML Based Tool for Home Gardening and Farming
Abstract: This study presents a cutting-edge application that will transform home gardening and agriculture practices using machine learning (ML) approaches. The main goal is to provide data-driven insights to home gardeners and farmers, enabling them to implement efficient and sustainable farming practices. Crop disease detection, fertiliser recommendation, and a community section for user engagement comprise the three main elements that make up the system's architecture. The Crop Disease Detection module analyses …
Published in International Journal of Electrical and Communication Engineering Technology · Vol. 2, Issue 2, 2024 · pp. 18–28 Read article
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Untethered Anxiety: Managing the Challenges Brought on by Nomophobia
Abstract: All phones, computers, calculators, radios, televisions, recorders, cameras, video recorders, and notably libraries have been superseded by smartphones, making them unique. Finding the positive aspects of a smartphone for pupils is beneficial. These days, cell phones are a big element of techno culture, especially for younger people. Social media sites are widely used by college students in ways that could negatively impact several facets of their lives. The “overconnection syndrome” …
Published in Research and Reviews: A Journal of Neuroscience · Vol. 14, Issue 3, 2024 · pp. 9–13 Read article