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21 articles for “sales and marketing”
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The Road Map of Jindal’s and Tata’s CSR Towards the Upliftment of Handicraft Workers at Ranchi District in Jharkhand State
Abstract: The purpose of this research is to look into the Corporate Social Responsibility (CSR) activities undertaken by Tata and Jindal Group to help handicraft artists. Handicrafts are an essential element of India's cultural history and a source of income for many rural populations. However, the industry has several obstacles, including a lack of market access, poor pay, and training opportunities. Two of India's major corporate houses, Jindal and Tata Group, …
Published in International Journal of Trends in Humanities · Vol. 1, Issue 2, 2024 · pp. 25–35 Read article