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70 articles for “digital marketing”
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Influence of Antibiotic Promotion Practices on Pharmacovigilance and Resistance Reporting Patterns
Abstract: The global escalation of antimicrobial resistance (AMR) has emerged as a critical public health crisis, undermining decades of therapeutic advancements. While inappropriate prescribing and misuse of antibiotics are widely acknowledged contributors, the role of pharmaceutical promotion practices remains underexplored in influencing prescribing behaviors and downstream pharmacovigilance systems. This review critically examines how antibiotic promotion strategies – ranging from direct physician engagement to digital marketing – affect adverse drug reaction (ADR) …
Published in International Journal of Antibiotics · Vol. 3, Issue 2, 2026 · pp. 1–11 Read article
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Indian Entrepreneurs' Role in E-Commerce
Abstract: The e-commerce industry in India has experienced unprecedented growth as a result of the rapid penetration of the internet, the availability of affordable telephones, and the shifting behaviors of consumers. Using technology, ingenuity, and locally tailored solutions, Indian businesspeople have been at the forefront of this transformation, which has enabled them to serve a massive and varied market. An examination of the ways in which Indian e-commerce firms have triumphed …
Published in E-Commerce for Future & Trends · Vol. 12, Issue 2, 2025 · pp. 01–15 Read article
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Harnessing the Power of Big Data for Personalized Marketing
Abstract: In today’s digital age, big data has revolutionized the way businesses engage with customers, driving a shift from traditional blanket marketing strategies to highly personalized campaigns. By examining large volumes of data gathered from various sources like social media, websites, and transaction records, companies can gain valuable insights into consumer behavior, preferences, and buying patterns. Personalized marketing leverages these insights into craft-tailored experiences that resonate with individual customers. For instance, …
Published in Current Trends in Information Technology · Vol. 15, Issue 1, 2025 · pp. 19–22 Read article
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Measuring Social Media’s Impact on Impulse Buying Behavior
Abstract: This study investigates the influence of social media on impulse buying behavior, focusing on how various platforms drive spontaneous purchases and the psychological and demographic factors that contribute to this behavior. Using a mixed-method approach, the research combines quantitative surveys with qualitative insights to offer a comprehensive analysis. We explore how different types of content, such as targeted advertisements, influencer endorsements, and user-generated media, impact consumer impulses. The study examines …
Published in Journal of Multimedia Technology & Recent Advancements · Vol. 12, Issue 1, 2025 · pp. 14–22 Read article
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Study of the Trends and Customer Buying Behaviour in The Automobile (Car) Industry
Abstract: This study examines car buying behavior in India, one of the largest automotive markets globally, contributing significantly to the Gross Domestic Product (GDP). Understanding how consumers decide on car purchases is essential for manufacturers and marketers. The research involved a comprehensive methodology, including a literature review, questionnaire design, survey distribution, and data analysis, to gain insights into Indian car buyers' preferences and trends. The findings reveal that young adults, primarily …
Published in Journal of Production Research & Management · Vol. 14, Issue 2, 2024 · pp. 9–18 Read article
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Global Supply Chain Agility Through ERP Systems: A Decision Support Model for Emerging Economies
Abstract: In today’s highly dynamic and interconnected global markets, supply chain agility—the capacity to sense environmental changes and respond rapidly and effectively—has emerged as a critical success factor. This is particularly significant for firms operating in emerging economies, where market volatility, infrastructural limitations, policy uncertainties, and resource constraints pose persistent challenges. Enterprise Resource Planning (ERP) systems, with their ability to integrate cross-functional processes, centralize data, and provide real-time decision-making support, offer …
Published in Journal of Production Research & Management · Vol. 15, Issue 3, 2025 · pp. 31–37 Read article
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The Role of Smart Grids in Enhancing Energy Efficiency and Sustainability
Abstract: The rapid adoption of smart grid technologies is reshaping the energy sector, prompting significant changes in the traditional utility business model. This survey paper provides a comprehensive analysis of the impact of smart grids on utility revenue streams, focusing on the transition from conventional electricity sales to new, service-oriented business models. By examining key innovations such as energy-as-a-service, virtual power plants, and peer-to-peer energy trading, this study highlights how utilities …
Published in International Journal of Advanced Control and System Engineering · Vol. 2, Issue 2, 2024 · pp. 10–18 Read article
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Consumer Awareness and Adoption Barriers of E-Pharmacy Services in Delhi/NCR: A Mixed-Methods Investigation
Abstract: Background: The rapid digitization of India's pharmaceutical market has positioned e-pharmacies as a transformative force; yet, consumer adoption remains significantly low despite growing awareness. Objectives: This study investigates consumer awareness levels, purchasing behaviors, trust perceptions, and adoption barriers regarding e-pharmacy services among urban Indian consumers. Methods: A sequential explanatory mixed-methods design was employed. Quantitative data were gathered via a structured questionnaire administered to 65 respondents in Delhi. Qualitative insights were …
Published in Research and Reviews: A Journal of Pharmacology · Vol. 16, Issue 2, 2026 Read article
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Status of Open Source Software for Digital Libraries in Telangana (A Study Conducted on Private Colleges)
Abstract: The purpose of this paper is to highlight the importance of digital libraries and digital resources through open source software which is highly in demand in the private colleges of Telangana. This study was conducted in 123 private colleges of Telangana only. These colleges were divided subjectwise like Engineering, Pharmacy, and Management. This paper is based on survey methodology and a sampling technique was used for the collection of data. …
Published in Journal of Advancements in Library Sciences Read article
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India’s Position in Mobile Computing Technology
Abstract: India has emerged as a significant player in the global mobile computing technology landscape, driven by its large, tech-savvy population, rapidly growing digital economy, and government initiatives promoting digital transformation. The country has become one of the world's largest smartphone markets, fostering innovation and adoption of advanced mobile technologies such as 5G, AI, and IoT. Indian startups, alongside global technology giants, are contributing to advancements in mobile applications, cloud computing, …
Published in International Journal of Mobile Computing Technology · Vol. 3, Issue 1, 2025 · pp. 28–32 Read article
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Computer and Commerce – Relationship for The Future
Abstract: The relationship between computers and commerce has evolved dramatically over the past few decades, transforming the way businesses operate and how consumers interact with markets. This synergy continues to grow and holds significant potential for the future. Computers, through advancements in artificial intelligence (AI), machine learning, cloud computing, and big data analytics, have revolutionized commerce by enhancing efficiency, improving decision-making, and fostering innovation. In the future, we can expect even …
Published in E-Commerce for Future & Trends · Vol. 12, Issue 2, 2025 · pp. 42–59 Read article
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A Study on the Effects of the Computer Revolution in India
Abstract: There are several effects that the computer revolution has had on India, including the following: the software business has emerged as one of the most rapidly expanding in the economy, contributing to the overall expansion of the economy. The government can inform the public about its policies and work through the infrastructure of mobile telephony and information and communication technology. Online shopping is a big business today. Distribution by digital …
Published in Current Trends in Information Technology · Vol. 15, Issue 1, 2025 · pp. 33–43 Read article
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Optimizing Supply Chain Management: Strategies, Innovations, and Sustainable Practices for Enhanced Operational Efficiency and Global Competitiveness
Abstract: Supply chain management (SCM) is a critical component of modern business operations, directly influencing operational efficiency and global competitiveness. This paper explores strategies, innovations, and sustainable practices aimed at optimizing SCM. It examines the integration of digital technologies, such as artificial intelligence and digital twins, to enhance supply chain performance and adaptability. Additionally, the study delves into sustainable supply chain management (SSCM) practices, including sustainable sourcing, green packaging, and waste …
Published in Journal of Production Research & Management · Vol. 15, Issue 1, 2025 · pp. 1–6 Read article
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A Review on Tailor Craft E-Commerce: Design, Implementation and Evaluation
Abstract: The rapid growth of e-commerce has transformed how consumers purchase products and interact with businesses. In particular, the clothing and fashion industry has embraced digital platforms to extend its reach, improve accessibility, and offer convenience to customers. However, challenges such as unclear product information, insecure payment methods, poor user experience, and inefficient order tracking still limit customer satisfaction in many platforms. The Tailor Craft E-Commerce project aims to bridge these …
Published in Journal of Advanced Database Management & Systems · Vol. 13, Issue 1, 2026 Read article
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Artificial Intelligence and Edge Computing in Oil and Gas: Applications, Architectures, and Operational Realities
Abstract: Artificial intelligence has arrived in oil and gas, and unlike some previous waves of digital enthusiasm in the sector, this one is sticking. Saudi Aramco analyses approximately 10 billion data point every day and reported USD 4 billion in technology-driven operational gains in 2024. ExxonMobil uses AI to increase shale well output by more than 5 percent. Shell has deployed machine learning across more than 10,000 assets using C3.ai to …
Published in Journal of Petroleum Engineering & Technology · Vol. 16, Issue 2, 2026 · pp. 01–06 Read article
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India’s Traditional Medicine Trade (2015–2024): Trends, Regulatory Landscape, and Policy Directions for Sustainable Growth
Abstract: India is a major global supplier of traditional medicine products – including Ayurvedic, Unani, Siddha, homeopathic, and other herbal and plant-based formulations – yet exports continue to face challenges arising from regulatory divergence, heterogeneous quality-control requirements across markets, and raw-material supply constraints linked to biodiversity pressure and fragmented value chains. This paper systematically analyzes India’s import-export patterns for traditional medicine between 2015 and 2024, maps the regulatory landscape (DGFT, Drugs, …
Published in Research & Reviews : A Journal of Unani, Siddha and Homeopathy · Vol. 13, Issue 1, 2026 · pp. 13–18 Read article
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Personal Portfolio Website: A Tool for Professionals to Present their Work and Skills
Abstract: This work delves into the burgeoning realm of private portfolio websites, exploring the motivations and aspirations behind the efforts of experts to curate their virtual presence. In an era where personal branding and online visibility are paramount, these websites function as more than mere repositories of work; they are dynamic systems for self-expression, professional growth, and networking. Through a comprehensive evaluation of design trends and user experiences, this study highlights …
Published in Recent Trends in Programming languages · Vol. 11, Issue 2, 2024 · pp. 1–9 Read article
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Time-Series Analysis of Uber Ride Trends
Abstract: This article provides an in-depth analysis of Uber's data analytics, clarifying its crucial role in revolutionizing the transportation industry. It provides vital insights for stakeholders by carefully examining rider patterns, driving behaviors, and market dynamics. This study provides a thorough knowledge of Uber's impact on urban transportation and socio-economic landscapes by combining existing research and proposing fresh approaches. Uber is a digital company that has made multiple attempts to leverage …
Published in Current Trends in Signal Processing · Vol. 14, Issue 1, 2024 · pp. 34–38 Read article
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Emerging Digital Trends in Virology Software: Optimizing Viral Discovery, Surveillance,and Patient Management.
Abstract: Virology and antiviral therapeutics are being reshaped by rapid advances in computational tools, automation platforms, and virus-focused digital health applications. Software systems now span the entire virology value chain, from in silico viral target identification and antigen design, to AI-supported clinical trial management for vaccines and antivirals, to post-marketing pharmacovigilance and patient-facing mobile tools. This review examines current and emerging software trends relevant to virus studies, emphasizing applications in viral …
Published in International Journal of Virus Studies · Vol. 3, Issue 1, 2026 · pp. 29–38 Read article
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The Digital Playground: Evolution, Impact, and Future of Computer Gaming
Abstract: Computer gaming has transformed from a specialized hobby into a worldwide cultural force, shaping entertainment, technology, and social connections. This article delves into the history and influence of computer gaming, exploring its beginnings, technological progress, and increasing significance in modern society. We analyze various genres of games, the rise of e-sports, and the integration of virtual reality and artificial intelligence in enhancing user experiences. Additionally, the article delves into the …
Published in Journal of Computer Technology & Applications · Vol. 16, Issue 2, 2025 · pp. 53–62 Read article