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1120 articles for “and Markets”
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Social Marketing in Public Health
Abstract: Social marketing in public health is application of commercial marketing concepts, tools, resources, skills and technologies to encourage socially beneficial behavior especially among poorly or inadequately served segments of the population. It can be product- or behavior-focused. It mainly aims at changing one’s behavior to promote health and prevent diseases for benefit of individual and society as a whole. Triad of social marketing comprises of behavioral goals, segmentation and marketing …
Published in Research and Reviews: A Journal of Health Professions · Vol. 2, Issue 1, 2012 · pp. 17–27 Read article
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Comparative Assessment of Fire Resistivity of the Construction Materials for Shelves and Bases at Lagos Markets in Nigeria
Abstract: Reoccurring fire outbreaks in markets is a problem in Nigeria; especially in Lagos. To minimise this problem, a research was conducted on the three major markets in Lagos with the aim of comparatively assessing the fire resistivity of the constructi. on materials for their shelves and bases for keeping goods, in order to provide guidelines for designing shelves and bases of market buildings in Nigeria. The research data were gathered …
Published in Research & Reviews : Journal of Space Science & Technology · Vol. 11, Issue 3, 2022 · pp. 40–45 Read article
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A Study on Current Situation of Fish Market in India: Problems and Prospects
Abstract: For achievement of the target efficient production system and consumer satisfaction fish marketing is very crucial. From the producers to consumers who are involved in flow of the goods and services should be satisfied for making an ideal market. To analyse market behaviour for fish wholesale market and the socioeconomic status of fish marketers this study was carried out. For personal interview and primary data collection a random sampling technique …
Published in Research and Reviews : Journal of Veterinary Science and Technology · Vol. 10, Issue 3, 2021 · pp. 1–6 Read article
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Stock Market Prediction Using Machine Learning: Techniques, Challenges, and Future Directions
Abstract: The continuous advancement of machine learning (ML) technologies has significantly transformed the field of financial forecasting, particularly in the area of stock market prediction. The ability to accurately forecast stock price movements and market trends plays a crucial role in supporting informed investment strategies and effective risk management. This paper provides a comprehensive review of recent developments in the application of ML techniques for predicting stock market behavior. It classifies …
Published in E-Commerce for Future & Trends · Vol. 13, Issue 1, 2026 · pp. 10–16 Read article
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Sustainability Driven Marketing in the Polymer Composites Sector: Green Positioning and Circular Economy Strategies
Abstract: Marketing strategies have progressively shifted toward sustainability, fundamentally transforming the polymer composites sector. Green positioning focuses on showcasing a product’s environmental advantages, whereas circular economy strategies emphasize reuse, recycling, and waste reduction. These approaches have gained considerable interest amid rising consumer demand for eco-conscious products and stricter environmental regulations. Sustainable polymer composites contribute to lower carbon emissions and improved resource management. Such materials are particularly valuable in sectors where ecological …
Published in Journal of Polymer & Composites · Vol. 14, Issue 3, 2026 · pp. 319–330 Read article
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GIS Based Fire Incident Emergency Response: A Case Study of Kano Urban Markets, Kano State, Nigeria
Abstract: Fire, a terrific type of disaster, can destroy properties and lives which in turn brings about physical, social, structural, economic and welfare disturbances in a community. Market fire is not an exception of such destruction. The aim of this research is to assess the markets’ fire emergency response with a view to optimize the use of road network for quick response to the incident in the study area. This study …
Published in Journal of Remote Sensing & GIS · Vol. 8, Issue 2, 2017 · pp. 15–24 Read article
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Assessment of Smallholder Cassava Farmers’ Market Participation Intensity in Delta State, Nigeria
Abstract: The study assessed the decision and level of participation in the cassava market by smallholder farmers in Delta State, Nigeria. It focused on such specific objectives as to describe the socio-economic characteristics of smallholder cassava farmers in the study area, determine the level of market participation by smallholder cassava farmers, determine the factors that influence market participation by the farmers and identify the constraints the farmers face in the process …
Published in Research & Reviews : Journal of Agricultural Science and Technology · Vol. 10, Issue 2, 2021 · pp. 1–10 Read article
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Spice Production and Marketing in Kaffa Biosphere Reserve, Ethiopia
Abstract: Ethiopia has suitable climate condition for production of various spices, herbs, aromatic and medicinal plants useful for food seasoning, aroma, medicinal and income generation. Ethiopian is the largest consumers of spices in Africa, but the contribution of this sub-sector to national economy is very low. The study area are endowed with diversified spice types with different purpose but it is not well announced, attention is not given and still many …
Published in Research & Reviews : Journal of Agricultural Science and Technology · Vol. 12, Issue 2, 2023 · pp. 32–42 Read article
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Factors Influencing Coffee Retail Selection Among Smallholder Producers in Gimbo District, Kaffa Zone, Southwest Ethiopia
Abstract: Coffee is Ethiopia’s most important export crop, contributing significantly to GDP and providing income for around 20% of the population. Despite its potential, farmers face marketing challenges, particularly in selecting appropriate market outlets. This study analyzes the determinants of coffee producers’ market outlet choice decisions in the Gimbo district. A purposive and two-stage random sampling technique were used to collect data from 200 coffee producers, 22 traders, and 22 consumers …
Published in Research & Reviews : Journal of Agricultural Science and Technology · Vol. 14, Issue 3, 2025 · pp. 121–133 Read article
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Evaluation and Scientific Investigation: Stock Market Forecasting Techniques
Abstract: Analysts and scholars have consistently shown interest in predicting stock market trends, a complex task given the multitude of variables influencing stock values. This article includes a thorough analysis of 50 research papers that propose methodology for stock market prediction, including Bayesian models, fuzzy classifiers, artificial neural networks (ANNs), support vector machines (SVMs) classifiers, neural networks (NNs), and machine learning techniques. The collected papers are categorized using various prediction, clustering …
Published in Journal of Computer Technology & Applications · Vol. 14, Issue 3, 2023 · pp. 26–40 Read article
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Revolutionizing Product Marketing: Harnessing the Power of AI/ML
Abstract: The rapid convergence of artificial intelligence (AI) and machine learning (ML) technologies in marketing has ushered in a new era of product promotion and engagement. This study delves into the many ways in which AI/ML can revolutionize product marketing strategies, showing a comprehensive range of methods and tools available. The presented high-level architecture illustrates the interconnectedness of AI-based marketing components, ranging from personalized recommendations and chatbots to sentiment analysis and …
Published in Journal of Artificial Intelligence Research & Advances · Vol. 10, Issue 3, 2023 · pp. 45–52 Read article
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Determinants of Time on the Market and its Effect on Sales Price for Developed Residential Land in Akure, Nigeria
Abstract: This research work examined the contributing factors of time on the market (TOM) on developed residential property market in Akure. It also examined the effect the time lag has on the sales price. The data for the study was collected through structured questionnaires administered on principal partners of the 20 estate surveying and valuation firms in Akure as contained in the, 2014 register of the heads of firms of the …
Published in Journal of Production Research & Management · Vol. 6, Issue 2, 2016 · pp. 1–12 Read article
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Harnessing the Power of Big Data for Personalized Marketing
Abstract: In today’s digital age, big data has revolutionized the way businesses engage with customers, driving a shift from traditional blanket marketing strategies to highly personalized campaigns. By examining large volumes of data gathered from various sources like social media, websites, and transaction records, companies can gain valuable insights into consumer behavior, preferences, and buying patterns. Personalized marketing leverages these insights into craft-tailored experiences that resonate with individual customers. For instance, …
Published in Current Trends in Information Technology · Vol. 15, Issue 1, 2025 · pp. 19–22 Read article
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Techniques for Congestion Mitigation in Hybrid Electricity Markets
Abstract: In hybrid electricity markets, managing congestion is a crucial issue that impacts market efficiency, grid stability, and the integration ofrenewable energy sources. In orderto efficiently detect and manage crowded zones, this study suggests an enhanced congestion mitigation strategy by introducing the notion of Average Transmission Congestion Distribution Factor (ATCDF). In order to improve grid dependability, the research focuses on integrating Wind Power Generation (WPG) with Battery Energy Storage Systems (BESS) …
Published in Trends in Electrical Engineering · Vol. 15, Issue 3, 2025 · pp. 1–6 Read article
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Optimizing Marketing Campaigns Using Random Forest and A/B Testing
Abstract: Marketing initiatives play a vital role in driving business growth by reaching targeted consumer segments through tailored strategies across multiple channels. The success of these initiatives is influenced by various factors, including the type and duration of the campaign, the characteristics of the target audience, the communication channels employed, and the overall efficiency of each strategy. These factors collectively impact key performance metrics such as conversion rates, customer acquisition costs, …
Published in Journal of Artificial Intelligence Research & Advances · Vol. 12, Issue 3, 2025 · pp. 01–09 Read article
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Consumer Behavior Trends Supporting Green Marketing
Abstract: Growing environmental concerns and the increasing emphasis on sustainability have significantly influenced consumer preferences, leading to a noticeable shift toward eco-friendly products and the emergence of green marketing as a key strategic approach for businesses. The study aims at evaluating consumer behavior trends based on the concept of green marketing, including environment awareness, attitudes of the consumers and how it influences consumer buying behavior and confidence in green marketing claims. …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 16, Issue 2, 2026 · pp. 45–52 Read article
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Planning Operations in Business Markets — Key Strategies and Applications
Abstract: Business buyers are those buyers who buy products either for resale or use those products to produce other goods and services, which they supply to their own customers in other markets. Market driven manufacturing companies are more focused on customers as they exhibit the ability to observe the market trends earlier than their competitors. These big firms such as industrial products’ manufacturers cum suppliers have several product divisions arranged according …
Published in Journal of Production Research & Management · Vol. 11, Issue 2, 2021 · pp. 43–57 Read article
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Penalization for Unscheduled Interchange based on Availability Based Tariff in Competitive Electricity Market
Abstract: This paper presents a technique for the penalization of unscheduled interchange within deregulated power sector, it derives its features from a successful frequency linked tariff scheme operational in India and known by the name of Availability Based Tariff (ABT). In this paper, combined model consisting of the pool, bilateral and multilateral transaction of deregulated power sector has been considered, the power market is mostly scheduled for 15 min, one or …
Published in Trends in Electrical Engineering · Vol. 3, Issue 3, 2013 · pp. 51–61 Read article
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Stock Market Prediction with LSTM-based Neural Networks: An Empirical Analysis
Abstract: A stock market is a composite of markets and exchanges where the buying and selling of publicly traded company stocks occur on a regular basis. It serves as a marketplace for the stocks of corporations that are available to the public. Companies opt for an initial public offering (IPO) on the primary market as a means to generate capital. People buy stocks primarily in the hope that they may rise …
Published in E-Commerce for Future & Trends · Vol. 10, Issue 1, 2023 · pp. 9–14 Read article
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The Impact of Influencer Marketing on Consumer Purchase Intentions: A Social Media Perspective
Abstract: In recent years, influencer marketing has emerged as a dynamic and influential strategy within the realm of digital marketing, particularly on various social media platforms. This research delves into "The Impact of Influencer Marketing on Consumer Purchase Intentions: A Social Media Perspective". The study aims to comprehensively examine the relationship between influencer marketing activities on social media platforms and consumers' intentions to make a purchase. The study has been conducted …
Published in Journal of Multimedia Technology & Recent Advancements · Vol. 10, Issue 3, 2023 · pp. 29–33 Read article