Search
24 articles for “social media analytics”
-
The Role of Social Media Analytics in Integrated Marketing Communication and Understanding Consumer Behaviour: The Pathway to Optimal Customer Relationship Management
Abstract: This study explores the role of social media analytics in understanding consumer behavior within the context of Integrated Marketing Communication (IMC). Businesses now have access to a lot of data thanks to the spread of social media platforms, which can give them important insights into consumer preferences, attitudes, and behaviors. This study discusses the methodologies and tools used in social media analytics and how they can be leveraged to enhance …
Published in International Journal of Electronics Automation · Vol. 1, Issue 1, 2023 · pp. 22–29 Read article
-
Social Media Analytics for Academic Performance of Students
Abstract: AbstractNowadays social media become the public platform around the world to discuss issues or for getting information, finding friends and many more. It is part for daily life which refers a common activity amongst children, youngsters and emerging adults. Excessive usage of social media may raise the question about the performance of students. Prediction of any event is always fascinating and very important part of the research. In this article, …
Published in Journal of Electronic Design Technology · Vol. 11, Issue 1, 2020 · pp. 21–26 Read article
-
A Comprehensive Tool for Authenticating Instagram Profiles Using Instaloader
Abstract: With the rapid growth of Instagram as a dominant social media platform, there is an increasing need for tools that allow users to extract, analyze, and monitor profile data efficiently. Instagram has become one of the leading platforms for personal branding, influencer marketing, business promotion, and public communication. As businesses and individuals seek to better understand their presence and influence on this platform, the need for reliable data extraction tools …
Published in Journal of Computer Technology & Applications · Vol. 16, Issue 2, 2025 · pp. 93–98 Read article
-
Misinformation Detection and Analysis of Social Media Platforms Using Machine Learning and Deep Learning
Abstract: Social media platforms have become deeply embedded in everyday life, reshaping how people produce, distribute, and engage with information. Although these platforms facilitate quick communication, they have also developed into important avenues for the spread of false information and fake news. The increasing volume of online content makes manual verification impractical, creating a need for reliable automated detection systems. The effectiveness of deep learning and machine learning models in spotting …
Published in International Journal of Algorithms Design and Analysis Review · Vol. 4, Issue 2, 2026 · pp. 22–34 Read article
-
Social Media Blog Analysis using Watson Analytics
Abstract: AbstractAnalytics is defined as the discovery, interpretation, and communication of meaningful patterns in data. A blog is a discussion or informational website published on the world wide web consisting of discrete, often informal diary-style text entries and may contain unstructured or semi-structured data. The analysis of unstructured data types is current challenge, getting attention in industry. Challenges include analysis, capture, data curation, search, sharing, storage, transfer, visualization and information privacy. …
Published in Journal of Artificial Intelligence Research & Advances · Vol. 3, Issue 3, 2016 · pp. 15–21 Read article
-
Customer Preference About Tourism using Opinion Based Mining/Sentiment Analysis
Abstract: The article can help researchers and practitioners who want to collect, gather and analyse social media data. Innovation and the Internet have significantly modified how travel is booked, the relationship between travellers and the travel industry, and how vacationers share their travel experiences. Because of this assortment of choices, mass the travel industry markets have been scattering. Be that as it may,the worldwide interest has not fallen; a remarkable opposite, …
Published in Journal of Mobile Computing, Communications & Mobile Networks · Vol. 8, Issue 3, 2021 · pp. 24–28 Read article
-
Intrinsic Evaluation of Graph Embeddings: Assessing Clustering and Community Detection Performance
Abstract: This paper presents an intrinsic evaluation of some graph embedding techniques on clustering and community detection tasks. We analyze a diverse set of embedding methods, ranging from traditional techniques such as Laplacian eigenmaps to more recent approaches like graph autoencoders, high-order proximity preserved embedding (HOPE), and graph attention network (GAT), using two widely studied datasets, Cora and CiteSeer. Our evaluation relies on two main metrics: Silhouette score with respect to …
Published in International Journal of Algorithms Design and Analysis Review · Vol. 3, Issue 1, 2025 · pp. 40–48 Read article
-
Emote_X: An AI-Driven Framework for Real-Time Twitter Sentiment Classification Using Machine Learning
Abstract: Social media has become one of the ways people share their thoughts, feelings and responses to what is happening in the world. Twitter, which is now called X is an example. It creates a constant flow of short messages. These messages contain clues about how people feel in areas like business, health care, politics, entertainment and when there is a disaster. Tweets are very messy. They have abbreviations, hashtags, emojis, …
Published in Journal of Computer Technology & Applications · Vol. 17, Issue 3, 2026 Read article
-
Social Media Analysis Using Big Data
Abstract: Social media has become an essential aspect of everyday life across different age groups, serving functions ranging from sharing personal updates to staying informed about social developments. Our objective is to harness big data to extract meaningful insights from the immense and ever-expanding volume of data generated on social media platforms. We will collect and analyze data from various social media sources, including text, images, and user interactions, using cutting-edge …
Published in Journal of Advanced Database Management & Systems · Vol. 11, Issue 3, 2024 · pp. 35–46 Read article
-
Enhancing User Engagement and Content Relevance: A Novel Approach to Social Media Post Recommendation System
Abstract: The social media post recommendation system is an innovative solution aimed at optimizing content delivery for users in today's digital age. Its primary motive is to tailor online experiences, ensuring users receive posts most relevant to their preferences. Various machine learning algorithms are employed to suggest related posts. This system leverages advanced algorithms and analytics, producing key results that highlight user engagement metrics and content relevance. Preliminary findings of this …
Published in International Journal of Algorithms Design and Analysis Review · Vol. 2, Issue 2, 2024 · pp. 1–7 Read article
-
Evaluating the Efficiency of LLMs-SA (Sentiment Analysis) via Social Media Texts
Abstract: Sentiment analysis (SA) is becoming popular in business and scientific communities as the processing of natural language (NLP), computational linguistics, text analytics, image-based processing or video- based processing is used in extracting and mining subjective information in the web, social network, etc. It is able to detect positive, negative or neutral information and can be selected to absorb polarity, sentiments, urgency and goals of mount importance. The majority of the …
Published in Journal of Computer Technology & Applications · Vol. 16, Issue 3, 2025 Read article
-
Impact of IoT & Big Data in Education: A Technological Review
Abstract: AbstractThe internet of things & Big data analytics in eLearning brings marvelous challenges & opportunities to learning institutions & students. In current trends, the enlargement of Pervasive computing, Social media, developing IoT capabilities, technologies such as cloud computing, and big data and analytics are humanizing the middle values of education and conducting investigate but also instilling a latest digital traditions and raising an IoT-centric society. The main purpose of this …
Published in Journal of Advances in Shell Programming · Vol. 5, Issue 3, 2018 · pp. 27–30 Read article
-
A Mathematical Perspective on Recent Cloud-Computing Trends for Scalable and Secure Social-Media Platforms
Abstract: Cloud computing underpins modern social-media platforms by providing elastic compute, storage, and data-processing pipelines capable of absorbing highly bursty workloads. This paper surveys recent cloud-native trends—serverless and event-driven design, container orchestration, edge/CDN offload, streaming analytics, and privacy-enhancing security controls—and formalizes their impact through a compact mathematical model. We express workload volatility using arrival-rate functions, use queueing-based capacity sizing to derive auto-scaling rules, and formulate an optimization objective that balances cost …
Published in Recent Trends in Mathematics · Vol. 3, Issue 2, 2026 · pp. 35–40 Read article
-
An Intersection in the Age of Online Social Networking with Dental Professionalism—A Survey
Abstract: Background: Computers have become an integral component of Dentistry finding its application in patient care and Dental education. Objectives: The present study was conducted to assess the value and measures for the utilization of Internet services among Dental professionals practicing at Vellore, India. Introduction: Humans are living in the era of online technology in their whole lives. They prefer new media technologies and online learning. Method: In this analytical, cross-sectional …
Published in Research and Reviews: A Journal of Dentistry · Vol. 10, Issue 1, 2019 · pp. 14–23 Read article
-
A Machine Learning-Based Approach for Assessing and Monitoring Women’s Safety Across Social Media Platforms
Abstract: This research introduces a machine learning-based approach for examining and assessing women’s safety concerns across social media platforms. The proposed framework aims to identify potentially harmful online interactions, recognize patterns associated with harassment, and support systematic safety assessment. Rather than replacing human judgment with fully automated moderation, the framework serves as an analytical support tool to assist in identifying risks and improving awareness of online threats. The approach focuses on …
Published in Current Trends in Signal Processing · Vol. 16, Issue 3, 2026 Read article
-
Decentagram: A Decentralised Social Media Using Blockchain
Abstract: Nowadays, it is almost impossible to meet someone who does not share at least a small portion of their life online. 3.53 billion people were active users of social media as of July. This is 45% of the world's population, and the quota rises over the threshold for individuals with internet access which is 80%. Such capillary entry into people's daily activities indicates the ability of large social media businesses …
Published in Journal of Mobile Computing, Communications & Mobile Networks · Vol. 10, Issue 1, 2023 · pp. 1–6 Read article
-
Use of Modern Techniques in Library and Information Centers
Abstract: The integration of modern techniques in libraries and information centers has significantly revolutionized the way information is accessed, managed, and disseminated. Advancements in technology have moved libraries beyond their traditional roles as book repositories, enabling them to serve as dynamic information hubs. Automated Library Systems (ALS) have streamlined processes such as cataloging, circulation, and acquisitions, making it easier for patrons to search and access materials Radio Frequency Identification (RFID) technology …
Published in Journal of Advancements in Library Sciences · Vol. 12, Issue 1, 2025 · pp. 57–61 Read article
-
Designing an AI-Based Platform for Stock Market Prediction
Abstract: The AI-Based Platform for Stock Market Prediction is an advanced tool designed to forecast stock prices and market trends using artificial intelligence. This platform combines machine learning algorithms, real-time financial data, and sentiment analysis to provide investors with actionable insights. The platform uses advanced predictive techniques like Long Short-Term Memory (LSTM) networks and Gradient Boosting Machines to generate precise and reliable forecasts. Additionally, it incorporates interactive visualizations and portfolio optimization …
Published in E-Commerce for Future & Trends · Vol. 12, Issue 3, 2025 · pp. 14–19 Read article
-
The Impact of AI-Driven Real-Time Feedback Systems on Students’ Self-Regulated Learning and Academic Persistence in Secondary Schools, Nigeria
Abstract: Self-regulated learning (SRL) is essential for secondary school students to achieve academic success and lifelong learning competencies, particularly in contexts requiring greater learner autonomy. This expository article examines the potential of Artificial Intelligence (AI)-driven real-time feedback systems to support SRL processes—planning (forethought), monitoring (performance/control), and reflection—within Nigerian secondary education. Grounded in Zimmerman’s cyclical SRL model and Bandura’s Social Cognitive Theory, the paper conceptualises AI tools (e.g., intelligent tutoring systems, learning …
Published in Journal of Advancements in Library Sciences · Vol. 13, Issue 2, 2026 · pp. 15–26 Read article
-
Statistical and AI Approaches to Measure Sustainability Performance of Enterprises
Abstract: Measuring sustainability performance has become a critical priority for enterprises facing increasing regulatory pressure, stakeholder expectations, and global sustainability challenges. Traditional assessment methods, largely based on static indicators and manual reporting, often struggle to capture the multidimensional, dynamic, and data-intensive nature of sustainability. This study explores the integration of statistical and artificial intelligence (AI) approaches to evaluate and enhance the sustainability performance of enterprises in a more robust, accurate, and …
Published in Research & Reviews : Journal of Statistics · Vol. 15, Issue 1, 2026 · pp. 30–36 Read article