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34 articles for “social media’s impact”
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Social Media’s Impact on Youths’ Physical and Online Political Engagement
Abstract: Young people are thought to belong to the age group that is least interested in politics and political issues. It is a socially desirable objective to raise young people’s political participation, given that they will be the ones influencing politics in the future. More youthful ages were principally influenced by the coming of the web and new media, and almost certainly, new media — like informal communities — will keep …
Published in Journal of Mobile Computing, Communications & Mobile Networks · Vol. 11, Issue 2, 2024 · pp. 15–20 Read article
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Measuring Social Media’s Impact on Impulse Buying Behavior
Abstract: This study investigates the influence of social media on impulse buying behavior, focusing on how various platforms drive spontaneous purchases and the psychological and demographic factors that contribute to this behavior. Using a mixed-method approach, the research combines quantitative surveys with qualitative insights to offer a comprehensive analysis. We explore how different types of content, such as targeted advertisements, influencer endorsements, and user-generated media, impact consumer impulses. The study examines …
Published in Journal of Multimedia Technology & Recent Advancements · Vol. 12, Issue 1, 2025 · pp. 14–22 Read article
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The Impact of Social Media on Mental Health
Abstract: This study explores the multifaceted influence of social media on Generation Z, focusing on both its positive and negative impacts. On one hand, social media platforms provide Gen Z with essential tools for social connection, emotional support, self-expression, and the creation of online communities. These digital spaces often serve as outlets for creativity and identity exploration. On the other hand, excessive or unhealthy use of these platforms has been linked …
Published in Journal of Web Engineering & Technology · Vol. 12, Issue 2, 2025 · pp. 1–5 Read article
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Assessing the Impact of Social Media on Mental Health: A Comprehensive Review of Benefits, Risks, and Future Directions
Abstract: Social media is now a major part of everyday life, shaping how people connect, communicate, and view the world. Although social media brings many advantages like better connectivity, easy access to information, and platforms for self-expression, experts and researchers are increasingly worried about its effects on mental health. This paper explores the dual nature of social media, highlighting both its advantages and drawbacks, particularly its psychological effects. The widespread use …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 15, Issue 2, 2025 Read article
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Role of Social Media in General Elections 2024 in India
Abstract: The role of social media in the 2024 general elections in India is poised to be a transformative force, significantly impacting political communication, voter engagement, and campaign strategies. With nearly one-third of the electorate having consistent access to social media, this election marks a critical juncture in Indian democracy, reflecting the rapid evolution of digital platforms as vital tools for political outreach and discourse. This shift follows a historical trajectory …
Published in Recent Trends in Social Studies · Vol. 2, Issue 2, 2025 · pp. 50–60 Read article
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Role and Importance of Machine Learning in Social Media
Abstract: The widespread adoption of social media platforms has transformed the way individuals interact and communicate. Going beyond personal connections, social media has evolved into a potent tool for sharing information, shaping ideas, and fostering participation across various industries. Machine learning is pivotal in enhancing social media's impact. Social media generates vast data daily, and machine learning is essential for extracting insights. Sentiment analysis, a machine learning application, identifies emotions in …
Published in Journal of Mobile Computing, Communications & Mobile Networks · Vol. 11, Issue 1, 2024 · pp. 23–30 Read article
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Social Media Usage Among Youth in Punjab: Platform Preferences, Usage Habits, and Academic Impact
Abstract: Background: The role of social media in daily life and communication activities continues to grow, especially among young people. Given the shift towards more social interaction and engagement online, it is important to look at the preferences of the platforms, their habits of usage, and how they relate with academic engagement. This research study analyzes the social media utilization patterns of youth residing in Punjab, India with the aim of …
Published in Journal of Communication Engineering & Systems · Vol. 15, Issue 2, 2025 · pp. 21–30 Read article
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The Power of Persuasion: How Social Engineers Exploit Social Media Dynamics
Abstract: Social engineering, the strategic manipulation of individualities through cerebral tactics, thrives on social media platforms, where specific dynamics enhance its impact. This study delves into the styles social masterminds employ to exploit social media, assaying common strategies like phishing, impersonation, misinformation, and emotional prayers. Social media provides rich ground for these tactics through features similar as algorithmic modification, stoner obscurity, and echo chambers, which allow social masterminds to reach and …
Published in Journal Of Network security · Vol. 13, Issue 1, 2025 · pp. 37–44 Read article
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Navigating the Digital Frontier: An In-depth Analysis of Classroom Digitalization
Abstract: When we talk about the Internet, we think about the likes of social media, or platforms like Google which has an unfathomable archive of information which is available for any and every individual to use up to their own likings. However, there are several challenges and complexities associated with the Internet's impact on social interactions. The issues of online harassment, privacy, and the addictive nature of social media have become …
Published in International Journal of Electrical and Communication Engineering Technology · Vol. 1, Issue 2, 2023 · pp. 14–20 Read article
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Spirituality-Based Psychotherapies in Relation to Social Media Addiction: A Review
Abstract: Social media addiction has become a pressing concern, characterized by compulsive usage that significantly impacts mental health. In the digital age, where the boundaries between the virtual and the real have blurred, social networking sites (SNS) have emerged as pivotal platforms that shape the lives of young people. Most people's life now revolve around social networking sites, particularly those of teens. Excessive engagement with social media can have adverse effects …
Published in International Journal of Behavioral Sciences · Vol. 1, Issue 2, 2024 · pp. 39–47 Read article
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Television Media and Children: A Sociological Insight on Rural Society in Punjab
Abstract: The present paper deals with to understand the media forms of television and digital media as an influential agent of socialisation in contemporary society, especially among the children. The increasing accessibility of television and digital media, especially in the rural society of Punjab, have greatly impacted the patterns of childhood socialisation, cultural norms, religious practices, attitudes, and routine behaviour. During the study it is found that television continues to occupy …
Published in International Journal of Children · Vol. 3, Issue 2, 2026 · pp. 21–34 Read article
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AI- based Prediction of Misinformation Virality Before Wide Dissemination using Attention-based Multi-modal
Abstract: Misinformation on social media has emerged as a critical global challenge, impacting public health, democratic institutions, and societal trust. While existing research has largely concentrated on detecting misinformation after it begins circulating, predicting its virality before wide dissemination remains an underexplored area, limited work addresses predicting its virality before wide dissemination. This paper presents a conceptual framework using attention-based multi-modal deep learning models to estimate the virality of misinformation posts …
Published in Journal of Mobile Computing, Communications & Mobile Networks · Vol. 12, Issue 3, 2025 Read article
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Opportunities & Challenges of Local Newspapers in Rural Communication
Abstract: Communication is essential to modern society, serving as the backbone of interactions and information sharing within communities. Among the various forms of media, local newspapers play a crucial role in shaping the development landscape of rural areas. They serve as vital sources of information that connect communities and facilitate development initiatives, bridging the gap between the government, non-governmental organizations, and rural residents. By providing important information about welfare schemes, agricultural …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 15, Issue 1, 2025 · pp. 42–46 Read article
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The Awareness–Behaviour Paradox: Media Literacy and Social Media Risk Behaviour Among Nigerian Undergraduates
Abstract: Background: The proliferation of internet-capable devices and social media platforms has created an intricate web of risks for Nigerian undergraduates, including cyberbullying, addiction, misinformation, and exposure to indecent content. While media literacy has been widely proposed in Western scholarship as a sustainable intervention for responsible online behaviour, its protective mechanisms remain insufficiently understood in non-Western contexts, particularly with respect to the psychological pathways through which literacy operates. Objectives: This study …
Published in International Journal of Behavioral Sciences · Vol. 3, Issue 1, 2026 · pp. 121–126 Read article
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Untethered Anxiety: Managing the Challenges Brought on by Nomophobia
Abstract: All phones, computers, calculators, radios, televisions, recorders, cameras, video recorders, and notably libraries have been superseded by smartphones, making them unique. Finding the positive aspects of a smartphone for pupils is beneficial. These days, cell phones are a big element of techno culture, especially for younger people. Social media sites are widely used by college students in ways that could negatively impact several facets of their lives. The “overconnection syndrome” …
Published in Research and Reviews: A Journal of Neuroscience · Vol. 14, Issue 3, 2024 · pp. 9–13 Read article
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Machine Learning Innovations for Effective Spam Comment Filtering in Social Networks
Abstract: The increasing prevalence of social media platforms has revolutionized communication, fostering unparalleled levels of connectivity and data exchange. However, the widespread increase in spam comments presents a serious threat to the integrity of online discussions, potentially undermining the quality of interactions. To confront this issue, our proposed model utilizes machine learning techniques to bolster spam comment detection across various social media platforms. This endeavor involves a thorough investigation encompassing data …
Published in International Journal of Algorithms Design and Analysis Review · Vol. 2, Issue 2, 2024 · pp. 19–24 Read article
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Development of Hybrid Detection and Alert mechanism for Women Safety using AI
Abstract: The integration of AI-based smart surveillance systems in enhancing women's safety and security has been a focal point of research and development. This literature study explores the impact of information technology advancements, particularly in the realm of mobile applications, GPS tracking, and social media platforms, on improving women's safety. Noteworthy contributions include the development of apps such as Circle of 6 and Be Safe, which offer women immediate access to …
Published in Journal of Remote Sensing & GIS · Vol. 15, Issue 1, 2024 · pp. 36–46 Read article
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Effectiveness of Online Advertising in Reaching Target Audiences
Abstract: This study examines the effectiveness of online advertising in reaching target audiences. With the rapid growth of digital platforms, understanding the efficacy of online advertising has become paramount for marketers. Utilizing a combination of quantitative analysis and case studies, this research investigates the various strategies and channels employed in online advertising to reach specific demographic segments. By analyzing metrics such as click-through rates, conversion rates, and audience engagement, this study …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 14, Issue 2, 2024 · pp. 8–12 Read article
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A Mathematical Perspective on Recent Cloud-Computing Trends for Scalable and Secure Social-Media Platforms
Abstract: Cloud computing underpins modern social-media platforms by providing elastic compute, storage, and data-processing pipelines capable of absorbing highly bursty workloads. This paper surveys recent cloud-native trends—serverless and event-driven design, container orchestration, edge/CDN offload, streaming analytics, and privacy-enhancing security controls—and formalizes their impact through a compact mathematical model. We express workload volatility using arrival-rate functions, use queueing-based capacity sizing to derive auto-scaling rules, and formulate an optimization objective that balances cost …
Published in Recent Trends in Mathematics · Vol. 3, Issue 2, 2026 · pp. 35–40 Read article
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Designing an AI-Based Platform for Stock Market Prediction
Abstract: The AI-Based Platform for Stock Market Prediction is an advanced tool designed to forecast stock prices and market trends using artificial intelligence. This platform combines machine learning algorithms, real-time financial data, and sentiment analysis to provide investors with actionable insights. The platform uses advanced predictive techniques like Long Short-Term Memory (LSTM) networks and Gradient Boosting Machines to generate precise and reliable forecasts. Additionally, it incorporates interactive visualizations and portfolio optimization …
Published in E-Commerce for Future & Trends · Vol. 12, Issue 3, 2025 · pp. 14–19 Read article