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70 articles for “digital marketing”
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Leveraging Digital Marketing Techniques for Newly Developed Software Using AI
Abstract: In today’s digital era, most software developers prefer using paid advertising campaigns for their newly developed software to strengthen their online visibility and attract new users; this research explores some strategies to increase and maximize the reach of newly developed software through digital marketing campaigns, particularly focusing on the use of artificial intelligence (AI) tools to optimize campaign performance and increase the reach of newly developed software. To fully assess …
Published in Journal of Multimedia Technology & Recent Advancements · Vol. 13, Issue 1, 2026 · pp. 12–22 Read article
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Effectiveness of Online Advertising in Reaching Target Audiences
Abstract: This study examines the effectiveness of online advertising in reaching target audiences. With the rapid growth of digital platforms, understanding the efficacy of online advertising has become paramount for marketers. Utilizing a combination of quantitative analysis and case studies, this research investigates the various strategies and channels employed in online advertising to reach specific demographic segments. By analyzing metrics such as click-through rates, conversion rates, and audience engagement, this study …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 14, Issue 2, 2024 · pp. 8–12 Read article
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Analysis of Market Growth of Digital Payment Tools in India with Special Reference to UPI
Abstract: Digital transaction provides a transparent and easy way for customers; this new paradigm of financial transactions leads to an increment in the trust of customers. The Indian retail market has completely shifted to the Unified Payment Interface (UPI) for digital payment transactions. The Internet and Mobile Association of India report forecasts that the number will reach 900 million by 2025. Digital transactions facilitate numerous benefits over cash transactions, including convenience, …
Published in Journal of Artificial Intelligence Research & Advances · Vol. 11, Issue 3, 2024 · pp. 1–12 Read article
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The Impact of Internet Accessibility and Infrastructure on Rural Online Shopping Behavior
Abstract: This study examines the crucial connection between rural consumers‘ online buying habits and internet availability and infrastructure in those places. The study finds that increased access to the internet has a beneficial impact on rural areas’ adoption of e-commerce. In these areas, trust and security concerns were found to be important determinants of online shopping behavior, in addition to demographic differences. The findings highlight the significance of overcoming internet-related difficulties …
Published in E-Commerce for Future & Trends · Vol. 11, Issue 2, 2024 · pp. 22–28 Read article
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Factors Influencing Online Purchase Behavior of Rural Consumers
Abstract: Online shopping has become a commonplace aspect of today's consumer landscape due to the rapid growth of e-commerce. This study explores the particular elements that impact rural consumers' online purchase behavior, whereas a large body of research has concentrated on the online shopping behavior of urban consumers. This study delves into the critical elements that influence rural consumers' online buying decision-making processes, based on comprehensive surveys and data analysis. The …
Published in E-Commerce for Future & Trends · Vol. 11, Issue 1, 2024 · pp. 5–16 Read article
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The Role of Social Media Analytics in Integrated Marketing Communication and Understanding Consumer Behaviour: The Pathway to Optimal Customer Relationship Management
Abstract: This study explores the role of social media analytics in understanding consumer behavior within the context of Integrated Marketing Communication (IMC). Businesses now have access to a lot of data thanks to the spread of social media platforms, which can give them important insights into consumer preferences, attitudes, and behaviors. This study discusses the methodologies and tools used in social media analytics and how they can be leveraged to enhance …
Published in International Journal of Electronics Automation · Vol. 1, Issue 1, 2023 · pp. 22–29 Read article
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Store Management System
Abstract: E-commerce into agriculture has significantly changed the existing structures of the agricultural markets. For farmers, it provides a direct outlet to sell their farm products and for consumers, it offers the opportunity to buy fresh and organic farm products. Here we report the design and development of an e-commerce web application for agricultural trading that not only makes use of modern web technologies but also allows farmers to list their …
Published in Research & Reviews : Journal of Agricultural Science and Technology · Vol. 14, Issue 3, 2025 · pp. 01–9 Read article
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Survey of Consumer Preference Towards E-commerce
Abstract: E-Commerce has undergone a tremendous shift in the age of globalization. Most corporate organizations have been using this technology to sell their various products for the past 10 years. For consumers in developing countries like India, online shopping offers a radically different buying experience. One of the tools available for online shopping is the facility. Numerous shoppers are attracted by the substantial discounts and offers made by the online vendors. …
Published in E-Commerce for Future & Trends · Vol. 11, Issue 2, 2024 · pp. 9–15 Read article
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E-Commerce Study Using AR/VR and Ethical Convergence of Commerce
Abstract: The landscape of E-commerce is undergoing a fundamental transformation, shifting from a platform-centric model of transactional exchange to an immersive, ecosystem-driven experience. This analysis examines the critical trends and disruptive forces that define the immediate and long-term trajectory of digital commerce. The study identifies three foundational pillars driving future growth: Hyper-Personalization via Generative AI, Spatial Commerce (AR/VR Integration), and Sustainable Supply Chain Resilience. Future E-commerce will be characterized by the …
Published in E-Commerce for Future & Trends · Vol. 12, Issue 3, 2025 · pp. 20–26 Read article
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A Study of the Impact of AI-Powered Recommendation Systems on Consumer Purchase Decisions in the E-Commerce Industry
Abstract: Through personalized suggestions, the e-commerce industry has been affected so much that it has been overtaken by AI-powered recommendation systems. This paper examines the effects of AI-powered recommendations on online shoppers and how they influence product discovery, the engagement level of shoppers, and unplanned purchases. Emerging from the results of a survey of 55 graduates and MBA students, more than 70% of respondents claim that AI has helped them find …
Published in Current Trends in Information Technology · Vol. 16, Issue 1, 2025 · pp. 01–06 Read article
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Synthetic Highs in Urban India: A Quantitative Study of Synthetic Drug Use Among Youth in Maharashtra’s Metropolitan Cities
Abstract: Background: The increasing prevalence of synthetic drug use among urban youth is emerging as a serious public health issue in cities like Mumbai and Pune. The transition from traditional drugs to more modern ones, such as MDMA, LSD, and meth, is indicative of deeper global shifts fueled by urbanization, increased access to the internet, and peer pressure. There is an abundant increase in reports about the availability of synthetic drugs, …
Published in Research and Reviews: A Journal of Health Professions · Vol. 16, Issue 1, 2026 · pp. 6–12 Read article
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A Comprehensive Tool for Authenticating Instagram Profiles Using Instaloader
Abstract: With the rapid growth of Instagram as a dominant social media platform, there is an increasing need for tools that allow users to extract, analyze, and monitor profile data efficiently. Instagram has become one of the leading platforms for personal branding, influencer marketing, business promotion, and public communication. As businesses and individuals seek to better understand their presence and influence on this platform, the need for reliable data extraction tools …
Published in Journal of Computer Technology & Applications · Vol. 16, Issue 2, 2025 · pp. 93–98 Read article
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New-Age E-voucher Utility: Redefining Peer-to-Peer Transactions in the Digital Economy
Abstract: This system introduces an innovative new-age e-voucher utility designed to facilitate peer-to-peer (P2P) intake through a person-pleasant cell platform. This revolutionary answer empowers people to create and list e-vouchers for numerous services, experiences, or bodily goods, circumventing conventional channels and fostering an extra direct financial machine. Operating on a decentralized architecture, the utility guarantees stable transactions through fee gateways and contains a recognition machine to set up acceptance as true …
Published in International Journal of Computer Science Languages · Vol. 2, Issue 2, 2024 · pp. 36–46 Read article
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E-commerce: What's Going on Now and What Will Happen in the Future
Abstract: The rapid expansion of e-commerce is changing the way people trade, shop, and do business all over the world. This article looks at the current trends that are impacting the digital marketplace, such as the expansion of mobile commerce, social commerce, personalisation driven by artificial intelligence, and the growing importance of ethical and sustainable consumer practices. It also looks at how new technologies like augmented reality, blockchain, and the Internet …
Published in E-Commerce for Future & Trends · Vol. 12, Issue 3, 2025 Read article
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Role of Social Media in General Elections 2024 in India
Abstract: The role of social media in the 2024 general elections in India is poised to be a transformative force, significantly impacting political communication, voter engagement, and campaign strategies. With nearly one-third of the electorate having consistent access to social media, this election marks a critical juncture in Indian democracy, reflecting the rapid evolution of digital platforms as vital tools for political outreach and discourse. This shift follows a historical trajectory …
Published in Recent Trends in Social Studies · Vol. 2, Issue 2, 2025 · pp. 50–60 Read article
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Web Development System for Real Estate
Abstract: The real estate industry is currently undergoing a digital transformation, where a well-designed website has become the foundation of successful real estate ventures in the digital era. The real estate website project aims to tackle a range of challenges encountered by both buyers and sellers in the market. These challenges include limited property options, inefficient property searches, a lack of transparency, communication issues, and cumbersome documentation processes. To conquer these …
Published in Journal of Web Engineering & Technology · Vol. 11, Issue 2, 2024 · pp. 21–27 Read article
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Investigative Study of Next Generation Socio-Technical Systems in E-Commerce
Abstract: The evolution of e-commerce has entered a transformative phase characterized by the integration of advanced socio-technical systems that fundamentally reshape how businesses and consumers interact in digital marketplaces. This review examines the emerging paradigms of next-generation socio-technical systems in e-commerce, encompassing artificial intelligence, blockchain technology, immersive experiences, and human-centered design principles. Through a comprehensive analysis of recent literature and technological developments, this study investigates how these systems create synergies between …
Published in E-Commerce for Future & Trends · Vol. 12, Issue 3, 2025 · pp. 27–33 Read article
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The Rise of AI in E-Commerce: Transforming Shopping Experiences
Abstract: The field of e-commerce is transforming due to the integration of artificial intelligence, offering businesses fresh possibilities to enhance customer experiences, streamline operations, and foster expansion. This article explores the transformative impact of artificial intelligence (AI) on various aspects of e-commerce, including personalized shopping experiences, intelligent chatbots and virtual assistants, predictive analytics for inventory management, dynamic pricing strategies, visual search and image recognition, fraud detection, and security measures, augmented reality …
Published in Journal of Artificial Intelligence Research & Advances · Vol. 11, Issue 1, 2024 · pp. 22–26 Read article
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The Pursuit of Passion: Navigating Career Choices in Today’s Competitive Landscape
Abstract: In today’s world, it’s common to see people chasing after name, fame, and wealth. While there’s nothing inherently wrong with ambition, this persistent pursuit often comes at the expense of genuine happiness, fun, and enjoyment. This is particularly evident among teenagers, who face immense pressure from their parents, peers, and societal expectations. Parents often place their unfulfilled dreams and aspirations onto their children, hoping they will achieve swift success and …
Published in International Journal of Children · Vol. 2, Issue 1, 2025 · pp. 32–36 Read article
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A Study on the Impact of Seasonal Sales on E-Commerce Trends in India: Insights from Amazon and Flipkart
Abstract: This study investigates the growing impact of seasonal sales on e-commerce trends in India, with a particular emphasis on two leading platforms, Amazon and Flipkart. Large-scale events such as the Great Indian Festival and the Big Billion Days have become defining moments in the country’s online retail calendar, creating noticeable shifts in consumer purchasing behavior, sales volumes, and digital marketing approaches. The research examines how heavy discounts, limited-time offers, and …
Published in E-Commerce for Future & Trends · Vol. 12, Issue 3, 2025 · pp. 01–06 Read article