The International Mobile Telecommunication Advanced (IMT-A) is the 4th generation (4G) of mobile communication standards. Since 3rd generation (3G) has not been successfully captured the market in many parts of the world and in the very early stage in Bangladesh, 4G seems to be the emerging technologies to address the user needs in Bangladesh. In this paper, we focus on the value measurement of services of IMT-A systems in the context of Bangladesh. The value measurement technique is a way to measure the importance of any service or product relative to the cost associated to offer it. We consider a set of services of IMT-A systems that characterise almost all service classes of IMT-A as recommended by the International Telecommunications Union (ITU) and measure the viability of them in terms of their importance relative to the cost. We perform an extensive field survey over 305 participants from diverse backgrounds in Bangladesh to rank the services. We adopt the criteria analysis matrix method and show how the method can be applied for the value measurement of IMT-A services. The value indices of the services are depicted clearly in the value graph. Based on the survey analysis, finally, we propose a set of services with high importance but at low cost to be offered for the upcoming 4G systems in Bangladesh.Keywords: IMT-A, Value Measurement, Criteria Analysis Matrix, 4G technology, Service, Survey
