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Published Subscription Original Research Special issue
The Mediating Role of Label Trust in Shaping Green Purchase Attitudes Among Young Consumers: Sustainable Chemical Transparency in FMCG PackagingBy Risha Thakur, Anita Singh, Arora Gaurav Singh
Abstract: This study looks at the function of Perceived Chemical Transparency (PCT) in influencing consumers' Green Purchase Attitude (GPA) in the Fast-Moving Consumer Goods (FMCG) sector, with Label Trust (LT) serving as a significant mediating factor and Environmental Concern (EC) acting as a direct predictor. Based on the Theory of Planned Behavior and Signaling Theory, the study hypothesizes that clear disclosure of chemical and polymer-related information increases trust in eco-labels and …
Published in Journal of Polymer & Composites · Vol. 14, Issue 1, 2026 · pp. 1308–1319 Read article →