zaltman metaphor induction technology-ZMET
1 article · search the full text for this term
-
Neuromarketing a New Tool for Marketing Research
Abstract: In recent years, a new marketing research tool called neuromarketing has emerged that uses brain research in a management context and has become popular in curricula and the world of practice. Neural Production caught the attention of publishers in early 2002 by making the publisher's job easier by simplifying the way and process of searching for ideas. This article examines the role of neuromarketing theory as a useful tool for …
Published in International Journal of Optical Innovations & Research · Vol. 1, Issue 2, 2023 · pp. 20–26 Read article