Rapid Miner
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Comparative Study of Data Mining Tools
Abstract: Data mining is a process which finds useful patterns from large amount of data for an appropriate application. It is a well-built technology with great potential to help companies whose focus is on important information in huge databases. It uses machine learning, statistical and visualization technique to discover and predict knowledge in a form which is easily understandable to the user. Classification is important technique of data mining which employs …
Published in Journal of Advanced Database Management & Systems · Vol. 2, Issue 2, 2015 · pp. 35–41 Read article
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Social Media Advertisement Impact on Customer Relationship Management
Abstract: In today’s digital era, use of social media websites is increasing. These websites are generally free to use, and have a lot of advertisements. In this paper we aim to deliver the users with a rich set of advertisements, which are more user centric and appealing to the user. The relevant data are collected from the users using these social media websites. Then with the help of data mining the …
Published in Journal of Advanced Database Management & Systems · Vol. 2, Issue 1, 2015 · pp. 18–21 Read article