Promotional activity
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Accelerating Market Penetration: A Study On Promotional Campaigns And Buyer Behavior In The Gujarat Automotive Sector
Abstract: This research paper frame by researcher to know the promotional activity of car markets and further impact on buyers in Gujarat state we all know that Gujarat’s state of festivals in Gujarat were people make purchase most of the festival period and also month of august consumer more purchase on HOLI, CRISMATS, DIWALI DASSERA etc. and also major purchase on special day like birthday, AKADASHI,VASANTPANCHAMI etc. utilizing a combination of …
Published in Journal of Automobile Engineering and Applications · Vol. 10, Issue 3, 2023 · pp. 15–19 Read article