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E-Commerce and AI: Product Recommendation and Pricing
Abstract: E-commerce has evolved from a simple online storefront to a complex ecosystem driven by data and demanding personalized experiences. In this highly competitive environment, businesses are continuously looking for new ways to entice and keep customers. Artificial intelligence is growing as an effective instrument, offering a multitude of applications that are transforming the e-commerce industry. This study will look at the important areas wherein AI is having a substantial impact, …
Published in Journal of Artificial Intelligence Research & Advances · Vol. 12, Issue 2, 2025 · pp. 37–45 Read article