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Big Data, Big Impact: The Role of Analytics in Modern Business
Abstract: In modern business, “Big Data” signifies the vast amount of data collected from various sources, and “Big Data Analytics” refers to the process of analyzing this data to extract valuable insights, enabling companies to make data-driven decisions, optimize operations, better understand customers, and ultimately gain a competitive edge by identifying trends, patterns, and opportunities that might otherwise be missed. This study analyzes large datasets, by which businesses can gain deeper …
Published in Journal of Advanced Database Management & Systems · Vol. 12, Issue 2, 2025 · pp. 01–11 Read article