online purchases
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Purchase Intention of Online Consumers: A Study among the Online Consumers’ in Tamil Nadu
Abstract: Online purchase is one of the imperative trading methods worldwide. Consumers’ online purchase intention is based on several social-economic factors. Time constraint is one of the basic reasons for online purchases. People are satisfied with the products purchased online. Hence it is needed to understand the purchase intention of consumers when they prefer online. The present research aims to examine the factors influencing consumers’ online purchase intention among consumers in …
Published in Journal of Production Research & Management · Vol. 7, Issue 2, 2017 · pp. 34–41 Read article