Online Dating Applications
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A STUDY ON THE PREFERENCE OF ONLINE DATING APPLICATIONS AMONG INDIAN YOUTH
Abstract: India is one of the fastest evolving dating markets in the world. Online dating apps have a potential market throughout the world. Many local and foreign players have occasionally entered the market, but only a handful are able to dominate. Through several apps like Tinder, Woo, Truly Madly, and others, India is also attempting to get into this niche market. To determine the factors impacting the use of online dating …
Published in Journal of Production Research & Management · Vol. 13, Issue 2, 2023 · pp. 9–32 Read article